Life's Too Short

Encore Episode: At-Home Inventions: Couch Entrepreneurs


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Have you ever watched an infomercial and said to yourself, “I could’ve invented something like that”?

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If you are a home inventor, how do you find people to buy your products?

There are two types of media:

  1. Media that creates brand awareness, getting you to think about their product.
  2. Direct response media, geared to get clients and consumers to take action.
  3. All marketing is designed to solicit a response. The question is how immediate you want that response to be.

    How to Get Your Product Made

    Ask yourself if you’re in love with your product, or does it have a potential place in the marketplace? Don’t mortgage your home to chase the dream if your product isn’t relatively viable. Does your product solve a common problem? Does it have mass appeal? Is it affordable? 

    If you assess it to be a worthwhile investment, now it’s time to see what you have to spend on this project.

    Get your patent so you can license production. Now no one can steal your idea.

    Make a working prototype. It doesn’t have to be amazing. You need something to present to someone who can license production.

    Seek a marketing partner. Most marketing partners charge 2-5%. They handle production, promotion and pathways to retail.

    Listen as John Yarrington joins Melanie Cole, MS, to break down how you can get your at-home invention into the hands of consumers.

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    Supercharge your brain and reverse memory loss, pick up a copy of Memory Rescue today.
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    Life's Too ShortBy DoctorPodcasting.com

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