We're sharing this episode again (original episode aired June 2023) as the myth around professional salon products not being profitable keeps coming back to our inbox, as recently as this week. In this episode, Nina talks about the true purpose of providing home care solutions for your clients and some of the false narratives being shared in the professional salon industry. The truth is, your salon client's happiness matters not just on the day of their salon visit, but also, all the days in between. The purpose of offering home care is not about money or profits, it's one of the results, however, not the most important result, which is client happiness, convenience, and lifetime client value, which is the amount of happiness, joy, referrals, and revenue your client brings you over the lifetime of your relationship. Nina also breaks down the simple math of professional home care, dispelling a narrative about it not having any profit. These narratives, which lack significant context, cause harm and create confusion. It doesn't have to be that way. Together, we can change the narrative, which allows you to make more aligned decisions for your salon business and brand. Thank you so much for listening. You can find Passion Squared on the web here and on the socials here and here.