BUILDING & BREAKING with Nina L. Kovner

ENCORE EPISODE: Justifying Your Value, Worth and Price


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In this episode, which originally aired on February 6, 2023, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your content is your marketing. When you find yourself sharing content that speaks to your value, worth, and pricing, ask yourself who is this targeting and whether is it adding value and solving a problem for those you serve. Your current clients already know the value of the experience you deliver at the price you set. Your future clients will decide that they value the experience you deliver at the price you set. Those who don't see value in the experience you deliver at the price you set aren't your people. If you are ready to gain clarity around your brand and say goodbye to justifying, you can find the Creating Your Awesome Brand Course here. You can find Nina and Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you for listening.

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BUILDING & BREAKING with Nina L. KovnerBy Nina L. Kovner

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