The definition of insanity is doing the same thing over and over again, expecting a different outcome. In oil and gas, we do the same thing over and over, knowing the outcome will vary—but believing we're optimizing it. With billions at stake, the industry needs better ways to react in real time.

As capital market pressures rise and companies consolidate, optimization is no longer optional—it's survival. The days of a "sand disposal" mentality in hydraulic fracturing are fading. Operators need data-driven decision-making to improve well performance, cut waste, and reduce risks. Enter ShearFRAC, a company pioneering real-time pressure diagnostics to transform completions.

Andrew McMurray, CEO and co-founder of ShearFRAC, is at the forefront of this change. With a background in mechanical engineering and years in the service sector, he has built a company that challenges industry inertia. ShearFRAC solutions provide immediate insights to operators, allowing them to adapt on the fly—tightening performance curves, cutting costs, and increasing efficiency.

Additional Tools & Resources

🌐 ShearFRAC

📧 Contact Andrew 👉 [email protected]

💡 Go backstage and check out my studio:

🔗 https://geoffreycann.com/mystudio/

📚 Take my one-day digital strategy training course for oil and gas:

🔗 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185

Connect with Me

✍️ Blog series: https://digitaloilgas.substack.com/

🎙 Podcast: https://geoffreycann.com/broadcast/

💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/

🐦 X (Twitter): https://x.com/geoffreycann

Contact for Lectures and Keynotes

🎤 I speak regularly on digital innovation topics. Contact me to book a brief call about your upcoming event needs.

🔗 https://geoffreycann.com/contact/

Disclaimer

The views expressed in this podcast are my own and do not constitute professional advice.