As electricity demand grows and states debate how to pay for new infrastructure, questions around affordability, customer choice, and financial risk are becoming central to the future of the power sector.
Consumers across the country are seeing rising electricity bills, while policymakers face increasing pressure to ensure the grid can support data centers, manufacturing growth, and electrification without placing excessive costs on households and businesses.
In this episode, Chris Ercoli, President and CEO of the Retail Energy Advancement League (REAL), joins EPSA CEO Todd Snitchler to discuss how competitive retail and wholesale power markets can help address affordability concerns while expanding customer choice and encouraging private investment.
Chris explains why REAL believes traditional utility models are struggling to keep pace with rising demand, evolving customer expectations, and the growing need for flexible energy products. He breaks down the differences between vertically integrated utility systems and competitive retail markets, why long-term structural infrastructure costs are driving prices higher, and how retail competition can give customers more control over price certainty and risk.
They also discuss why states like Missouri are debating retail choice, how data centers and load growth are reshaping infrastructure investment, and why REAL believes private capital—not ratepayers—should bear the financial risk of building new generation.
Topics include:
- Why electricity affordability has become a growing concern for consumers and policymakers,
- The difference between traditional utility models and competitive retailpower markets,
- How customer choice can provide flexibility, price certainty, and customized energy products,
- Why states are reconsidering retail competition amid rising demand growth,
- The role of private capital versus ratepayer-backed utility investment,
- How utilities recover infrastructure costs through the rate base,
- Why large energy users are seeking direct access to competitive generation,
- How states like Missouri are debating energy choice and new generation investment,
- The risks associated with CWIP (Construction Work in Process) and long-term infrastructure cost recovery,
- And why REAL believes competitive markets can help balance affordability, reliability, and investment needs.
Host: Todd Snitchler, President and CEO, EPSA
Guest: Chris Ercoli, President and CEO, REAL
Liked this episode? Share it on X @EPSANews or LinkedIn at Electric Power Supply Association. Want more competitive power updates? Sign up for our monthly Power Moves newsletter.