Engaging Marketeer

On this week's episode of The Engaging Marketeer, Natalie Arabella, a former party animal turned gym obsessed personal trainer.

Natalie discusses the difficulties of this transition as well as many other business areas she has branched out into.

Key talking points include:

• Her life as a "Wild child"
• How she transitioned from party animal to PT
• Her routine and how she stays motivated
• Other business ventures such as putting on retreats
• Her podcast

About Natalie

Now a personal trainer, Natalie's early life consisted of her moving to Mallorca and becoming a full time party animal.

She discusses the how she really felt during that time and what made her make the transition to become a PT.

Natalie has since branched out into other business ventures, which are covered in this podcast, including podcasting, clothing and retreats.

Connect with Natalie:

Website: https://nataliearabella.com/

Facebook: https://www.facebook.com/TheNatalieArabella/

Twitter: https://twitter.com/NatalieGoldStar

LinkedIn: https://uk.linkedin.com/in/nataliegoldstarbep

Instagram: https://www.instagram.com/nataliearabellabailey/?hl=en

TikTok: https://www.tiktok.com/@nataliearabellab

YouTube: https://www.youtube.com/channel/UCHVVikP4Sq5JURtJP9pknhw

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

A tale of a stolen bike, a useless police force and recorded conversation with a convicted drug dealer!

On this episode of the Engaging Marketeer, I'm telling the story of how I managed to use social media to bring my daughter's motorbike back into her possession, while the police sat around and did nothing.

Over the course of a very angry week, I was forced to take action and take on my most aggressive social media campaign to date, all because nobody else would. In this episode, I explain how and why I used Facebook to bring attention to my daughter's missing bike, how I incentivised social media users to help out where they could and how we managed to finally do what we set out to achieve, even when all looked lost.

All while the police were the furthest thing from helpful, I even had a wonderful conversation with a local drug dealer who was one of the people named as being involved with the disappearance of my daughter's bike. Of course, I recorded this conversation as part of the podcast.

Ultimately, I'm highlighting how you too can you can use social media to achieve things that otherwise wouldn't be possible, especially when there's nobody else by your side to help out.

See the full interview (argument) with the convicted drug dealer here: https://www.youtube.com/watch?v=UJl-D9VTS0A

Be sure to subscribe to the Engaging Marketeer so you never miss an episode of the podcast.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Attention all aspiring podcasters...

This week on the Engaging Marketeer, I'm joined by a podcasting GENIUS in Kane Baron. Kane is the head of the podcast division at Progressive Media, the biggest podcast agency in the U.K.

In this episode, Kane gives incredibly valuable advice for anyone looking to start or grow a podcast, and shares insights into Progressive Media's strategy for podcasts such as Rob Moore's Disruptors.

Some of our talking points include:

• How to build a new podcast - Kane shares his top tips for what you should do if you are starting out in the podcast world and aiming to build an audience
• Strategic podcasting - As an SEO expert myself, I was very intruiged to learn how planning a podcast can help you get the results you're after before even being recorded
• The future of podcasting - As Kane and I both emphasize, podcasting is still in its infancy. He talks through some of his predictions for the medium, including one he expects to emerge this year.

Kane helped me launch this very podcast and played a big hand in helping us reach number 1 in the Apple Podcasts Marketing chart in our first week, so it was great to have a proper chat with him and pick his brain.

About Kane Baron:

Kane is the Current Head for Progressive Media Podcast agency.

Kane helps Entrepreneurs & business owners develop their brand through the power of podcasting. Bringing together sales, marketing & creative teams to deliver high quality content that builds trusted brands across the media landscape in competitive industries & small niche's.

As head of Progressive Media's podcasts, Kane has helped over 90 chart topping podcasters start, scale & monetise their show.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Why AI is DANGEROUS!

In today’s episode of the Engaging Marketeer, I'm joined for a conversation about artificial intelligence by our Content Team Leader John Murray. Together, John and I are discussing the dangers of artificial intelligence, but not in the ‘robots are going to overthrow society and kill us all’ sense. Instead, they’re looking at AI’s development and future from digital marketing and, more specifically, a content perspective.

This conversation has been available to members of EngageWeb.Club for over a month, but has been released as a podcast to help out any of you who are considering implementing AI into your website’s content.

To be one of the first to see exclusive, cutting-edge content like this, sign up to EngageWeb.Club today for just £7 + VAT a month: https://engageweb.club/vsl1662717746335

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

There's remote working, and then there's working from a Maltese island!

Today on the Engaging Marketeer, I'm talking to video director, filmmaker and BNI member Tommi Murshed-Parish. Tommi is based on the island of Gozo, located just off Malta, which is where he carries out all of his video and BNI work. Tommi is an expert on video, which is why he was able to take this interview on the side of a Gozo road.

I'm talking to Tommi about:

• Why he moved to Gozo: As hard as it is to believe that anyone would EVER want to leave the UK, Tommi and I discuss his relocation, as well as the differences between life in Gozo and Britain.
• Working remotely: It might be quite hard for some to imagine the concept of a completely remote BNI member, but it's just what Tommi does. He tells me how he manages to find referrals for members in areas as far as South Africa, Mauritius and even Leeds!
• Video presentations: Tommi uses his expertise in videography to help people, particularly BNI members, to create video presentations which are professional, get their point across and, crucially, that sound good. Him taking this interview on the side of a busy road is just an example of his audio prowess.

Please subscribe to the Engaging Marketeer to ensure you never miss an episode from us.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

'All my business comes from word of mouth'

Please don't say this sentence to me. It will infuriate me, and in this episode of the Engaging Marketeer, I'm explaining why this is total nonsense.

Now, if you have no ambition to improve, grow or scale your business, then I can understand if the idea of winning more business is unappealing to you.

However, if you want your business to reach the levels you dream about, I'm here to tell you what you're REALLY saying when you tell me all your business comes from word-of-mouth referrals.

If you're guilty of thinking or, god forbid, SAYING things like this, I implore you to listen to this podcast and hear me out.

Please be sure to leave me a five-star rating if you've enjoyed this podcast. Or if you know somebody who could benefit from this little rant, feel free to direct them here (it'll be great word of mouth for the podcast.)

Subscribe to the Engaging Marketeer whereever you listen to your podcasts so you never miss another episode from us.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Would you rather work with the Chinese government as a diplomat, or write content for websites?

For me, that would be an easy choice...

Luckily, in this episode of the Engaging Marketeer, I'm speaking to somebody who has done both! I'm speaking with Angela Pickett, a former foreign diplomat for the Australian governnment, who now specialises in copywriting online.

Angela and I are discussing topics such as:

• Her process working with clients - as a copywriter, extracting the right information when talking to clients is an integral part of the job. Angela talks me through her interactive approach to client relations.
• The relationship between copywriting and SEO - We often view these two as going perfectly hand in hand with each other, but it's not always that simple. Angela speaks about what she values first and foremost as a copywriter.

And, of course, I would be remiss if I didn't ask Angela about how time as a diplomat, so she tells me her fascinating story.

About Angela Pickett

Angela Pickett is a copywriter who specialises in SEO website copywriting, sales pages and blog packages for new and existing websites.

She loves the challenge of learning about new business and industries. But most of all, she loves learning about, and sharing your business stories. With 20 years of writing for government, small business and not-for-profit organisations in Australia and overseas, she has the skills to make sure your story is memorable.

Angela's website: https://www.angelapickett.com.au/

Angela's LinkedIn: https://www.linkedin.com/in/angela-pickett-copywriting/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

WARNING: This stand-up routine is very dark, and I'm not sorry for it.

Last week, I made my epic return to the stand-up comedy stage for the first time in four years, performing at Wirral Mencap's Legends Comedy Night. Here is my routine in all of its offensive glory. I won't spoil anything for you, but if you are easily offended, it might be best to return for next week's podcast.

Huge thank you to the amazing team at Wirral Mencap for organising a tremendous event. That is despite the, let's say, imperfect voting system that saw me finish in 3rd place, much to the sadistic delight of the Engage Web team.

I've been busy raising money in the run up to the event - you can still donate to me if you'd like: https://www.justgiving.com/page/mr-daz

If you'd like to learn more about Wirral Mencap's amazing charity work, you can do so here: https://wirralmencap.org.uk/

Please make sure you stay subscribed to the Engaging Marketeer on your preferred podcast provider to ensure you never miss any of our upcoming episodes.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Do you know how to master the psychology of communication?

Whether you're focused on writing or speaking, content expert Alia Coster can help you do exactly that. Her four pillars for success aim to help people who aren't naturally strong communicators to take full control of their business communication endeavours.

Alia and I are discussing this in this week's episode, along with so much more, including:

• Nerd stuff - Believe it or not, Alia is just as much of a nerd as myself. We talk about her favourite things to geek out over, and even compare nerdy tattoos. It's heavy-going nerding out.
• Thailand to Australia to the UK - Alia talks me through her business journey, which began over in Asia, then got even further away from the UK, before she decided to return to our wonderful, beautiful shores.
• ChatGPT - This isn't the first roast of ChatGPT we've heard on the Engaging Marketeer, and it won't be the last. However, with Alia's particuarly strong feelings, it may be the most negative discussion we've featured yet.

About Alia Coster:

Alia Coster is a content expert who aims to help businesses with all of their content and communication needs. She approaches everything from a business mindset. She's worn many hats in my time, not “just a writer”, but an entrepreneur. A leader. A salesperson. A marketeer.

Whether you're looking for content for you to achieve your goals or providing the coaching that empowers you to take control, the intent is the same.

Buy Alia's book 'How to Write When You're Not a Writer': https://thefourpillars.co.uk/book/

LinkedIn: https://www.linkedin.com/in/aliacoster/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

I'm a geek, and geeks usually don't like talking to people, so how do I manage to bring visitors to BNI meetings every week in my quest to break into the top 10 members in the UK and Ireland?

Here's my digital marketing approach to traditional networking. It's nerdy, but you don't need to be a nerd yourself to use it, and you should find it highly effective.

I talk about DuxSoup in this podcast, and you can visit https://www.dux-soup.com/ to get a free trail of this LinkedIn automation tool. I also mention https://engageweb.club/, which you can still join for £5 per month until the end of June 2023 and get access to some amazing marketing tips and tools.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.