Consumers around the region have taken online shopping as their favourite past time over the last few years. ASOS & Zalora for their fashion needs, Amazon & Book Depository for books and the list goes on, even groceries. Retailers are now at the tipping point to look at innovative ways to better engage today’s customers and relook at their online-to-offline strategies. We speak to Ian Kinsella, Chief Operating Officer Hybris CEC Asia Pacific & Japan for SAP to find out how retailers can tap into the digital world.

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