ICON agent Dill Ward hosted a powerful discussion with Christine Orlandi and Tinasmac on creating raving fans in today’s buyer market. Key Takeaways:

• Client Advocacy: Buyers need strong advocates as the market shifts; slowing down to understand needs builds trust.
• Cutting Through Noise: Agents must help clients filter overwhelming data and media to make confident decisions.
• Expectation Management: Use tools like the “window into the past”—showing recent sales—to align buyer criteria and budget.
• Negotiation & Relationships: Strong agent-to-agent relationships and creativity can make or break deals.
• Referral Power: Persistent relationship-building—through gestures, follow-ups, and personal connections—drives long-term referral success.
• Client-Centric Approach: Treat every client as important, focus on relationships, and position yourself as a trusted leader.

👉 The session highlighted that authentic relationships, consistent follow-up, and leadership are the foundation of a thriving real estate business.