There is a common denominator every self storage business shares that is often under-valued and under-utilized: the customer. Building customer loyalty is the final step in the sales funnel. But too often, companies are so focused on getting customers, they don't know how to truly enlist them to continue building their business.

Today we gab about the customer and how to utilize them in your sales process. Yes, asking for reviews is a part of it, but there is so much more, from regular communication to referral programs to going for repeat business from past tenants. Take advantage of this free final stage in marketing and enlist your customers.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions