Ennis Chamber is expressing confidence that the newly approved Penney's store will benefit the whole town.

Primark LTD has now been granted planning permission to construct a three-storey flagship outlet on Harmony Row.

The store is expected to generate €14m in revenue in 2029 and Penney's claims it will act as a catalyst for inward investment in the local economy.

Ennis Chamber President Diarmuid McMahon says all local retailers should see a footfall boost.