The county town is expected to experience a major economic boost this bank holiday weekend.

Temperatures are set to stay mild over the three days topping out at 16 degress in Ennis, while large crowds are anticipated for Clare v Limerick in the Munster Senior Hurling Championship.

The contest is estimated to bring up to 25,000 into the vicinity of Ennis, along with a modest increase in hotel bookings.

Ennis Chamber CEO Margaret O'Brien says it's a crucial opportunity to showcase the town.