Enrollment Growth University: Higher Education

Michelle Meyer, NIL Coordinator at San Diego State University and Founder at NIL Network joins the podcast to talk about the economic and enrollment impact of the NCAA’s new name image likeness policy, and what a truly “free agent” system in Division I athletics might look like.

Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College joins the podcast to talk about the difference between merge field “personalization” and actually making your prospective student communications “personal”.

Jayson Boyers, President of Rosemont College, explains how partnerships can help small schools increase enrollment and better serve their communities. He also discusses how to find “natural partners” and designing curriculums around them; why smaller schools are better positioned for partnerships than other marketing and growth strategies; and how the right degree programs can transform local communities.

Christy Jackson, Sr. Director of Reputation Management and Communication at UNC Charlotte and Chris Gonyar, Director of Emergency Management at UNC Charlotte join the podcast to discuss why operational and communicational responses must be aligned during a crisis, and how to ensure that actually happens.

Eric Grindley, CEO at Esquire Advertising, joins the podcast to talk about geo framing, a more accurate and targeted form of geofencing that can help universities increase their application and enrollment rates.

Lawrence Levy, Founder and President at EnrollmentRX, joins the podcast to talk about getting beyond the tick box of we “have” a CRM to running the advanced operational strategies to make sure you’re fully maximizing its student data value.

Peter Shafer, EVP of Sales and Marketing at Everest Communications, joins the podcast to talk about the hidden value higher ed is sitting on because too many of us haven’t structured our unstructured data yet.

Dr. Judith Wilde, Research Professor and Chief Operating Officer of the Schar School of Policy and Government at George Mason University, discusses the trend line for presidential tenure in higher education and what institutions are and should be looking for in their presidential searches.

Dr. Robert Talbert, Author, Professor, and Presidential Fellow for the Advancement of Learning at Grand Valley State University, returns to the show to talk about the concept of radical simplification and the start/stop/continue exercises we should use at the institutional level.

Dr. David Clark, Associate Professor of Mathematics at Grand Valley State University, joins the podcast to discuss the findings from his recent ungrading experiment and why he believes this may be a better way for higher ed to teach.