In this week's North American Ag Spotlight Chrissy Wozniak talks to Jim Ethington, CEO of Arable about how technology is transforming how producers make educated decisions about their crops. Giving them the tools they need to increase profit and reduce wasted time and resources. 

Prior to joining Arable as CEO, Jim spent 10 years at The Climate Corporation where he was VP of Product and grew the company to 50 million paid acres and built a team from 10 to over 600 individuals. Previous to The Climate Corporation, Jim worked at PriceWaterhouseCoopers, where he led several high- profile engagements, including developing innovative financial analysis and fraud detection software products.

Arable, the leader in crop intelligence, advances digital agriculture globally. Forward-thinking agribusinesses, farming operations and food and beverage companies use Arable to be more productive, sustainable and profitable. Arable’s intuitive IoT-based solution combines reliable in-field weather, forecast, plant, soil and irrigation data with advanced modeling and machine learning to deliver real-time, actionable insights into the entire crop system. Arable helps customers in more than 30 countries optimize water use, crop protection, fertilization, field work, research trials, food supply chains and sustainability initiatives. 

Visit www.arable.com for more information.
 
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