Less than 40% of marketers employ consumer research to drive their marketing decisions, and it’s a massive misconception that consumer research is simply a luxury. In fact, consumer research should serve as the foundation of every business. Consumers are no longer affected by mass marketing approaches. How do you keep on top of ever-changing consumer behaviour and preferences after nearly three years of unprecedented disruption and being in a continual state of uncertainty? What’s the real value of consumer and market research, and what are the tools available in this new age of digitisation? 

Image credit: Vitalii Vodolazskyi | Shutterstock

See omnystudio.com/listener for privacy information.

As traditional farming becomes unsustainable and starts to threaten Malaysia's food security, alternatives must be looked into to overcome these challenges, and one of which is vertical farming. We look more into this agritech space with Matt van Leeuwen, Chief Innovation Officer of Sunway Group and director of Sunway XFarms. 

Image Credit: Sunway X farms Facebook

See omnystudio.com/listener for privacy information.

Globally, Malaysia ranks eighth among nations that mismanage plastic waste, and Malaysians reportedly dump over 30,000 tonnes of plastic waste into the sea yearly. What is our progress in reducing this pollution, and how can we do better, faster?

Image Credit: Teerasak Ladnongkhun, Shutterstock

See omnystudio.com/listener for privacy information.

Companies are launching new brand value propositions to stay relevant in the marketplace, mostly trying to pull the heartstrings of their customers to purchase their products and services. What is brand value proposition and how do we use it at its fullest potential that might be helpful for our businesses? We find out more from Jan Wong, Founder & Online Strategist at OpenMinds Resources.

Image Credit: Shutterstock | SFIO CRACHO

See omnystudio.com/listener for privacy information.

Wanting a salary advance often requires an awkward conversation with the boss, and if this fails, could push cash-strapped workers to take up payday loans or incur overdraft fees. Is there a way to avoid or mitigate this issue? Earned wage access (EWA) companies certainly think so.

Image Credit: Hyejin Kang, Shutterstick

See omnystudio.com/listener for privacy information.

A week ago, the Human Resource Development Corporation (HRD Corp) announced that the fees employers need to pay for micro-credential training programmes will incur an additional cost of RM300 per head. We discuss what role micro-credentials play in our businesses, whether we need it while we cover what transpired over the week.

Image credit: eamesBot, Shutterstock

See omnystudio.com/listener for privacy information.

Today, we’re celebrating World SME Day 2022. It’s been a struggle for the enterprises that make up the backbone of Malaysia’s economy; more than a million registered small and medium enterprises are facing uncertainties when it comes to ensuring business resiliency and sustenance. And while SME owners know the importance of preparing for unforeseen circumstances, few would have anticipated the onset of a global crisis as what we have experienced today. What can they do to help themselves, and what help is out there? Sharliza Mohd Haris, head of SME Business Solutions & Campaigns for unifi Business, joins us to talk about their World SME Day 2022 campaign and how they’re supporting SMEs.

To find out more, please visit https://ubc.unifi.com.my/BelanjaDiSME

See omnystudio.com/listener for privacy information.

The aviation industry, in particular, has suffered greatly over the past few years; but now it’s time for it to bounce back, and changing their approach to utilising customer data could be the key to not only getting passengers in planes but maintaining customer loyalty for the long-term. So what’s the real key to airline recovery?

Image Credit : Aappp, Shutterstock

See omnystudio.com/listener for privacy information.

According to the Malaysian Employers Federation's 2021 salary study involving executives and non-executives, it was found that English is among the top five job skills that employers look for. How important is English at the workplace? We discuss with Vicky Tan, Co-Founder of GuruLab.

Image Credit: Feng Yu, Shutterstock

See omnystudio.com/listener for privacy information.

The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns

See omnystudio.com/listener for privacy information.