Enterprise Podcast Network

Skot Waldron, Brand Strategist and Communication expert that helps companies communicate more effectively with their customers and employees with the goal of creating more alignment, consistency, and loyalty joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Branding Channel.

Listen to host Eric Dye & guest Skot Waldron discuss the following:

* What is a brand?

* Why is a brand important?

* How do you create more brand loyalty?

* What are the top 3 ways a brand strategy can future-proof your business?

* What makes you (Skot Waldron) unique?

For the past 18 years, Skot Waldron has worked for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company which has included national and international branding campaigns as well as company culture (internal brand) development.

His focus is on helping people and businesses learn how to communicate more effectively. Skot believes you have to be healthy on the inside (culture) in order to truly be healthy on the outside (brand and marketing). He helps with both.

In addition to running his own coaching and creative agency, Skot has been teaching brand development at the Miami Ad School in Atlanta. He has also traveled to different cities in the U.S. to conduct communication training and speaks about how the value of branding pertains to us as individuals, teams, families, and businesses.

Website: https://skotwaldron.com/epn

Social Media Links:

Facebook: facebook.com/thoughtsofabrandstrategist

Instagram: instagram.com/skotwaldron

Linkedin: linkedin/in/skotwaldron

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Phillip Hofmann, the CEO of The Startup Magazine, an online entrepreneurship publication educating and inspiring the global startup community joins Enterprise Radio. Hoffman is also the co-founder of a not-for-profit technology accelerator, Hub88.

Listen to host Eric Dye & guest Phillip Hofmann discuss the following:

First of all, explain your dual role of publisher and investor / entrepreneurial champion.  How do the two missions support the other?

The key question, is it possible at all for an early stage startup to secure funding in the traditional manner?

Are there new, alternative sources of funding emerging?

What timeline do you predict for the entrepreneurial marketplace to return to normal – or will there be a “new normal?”

How has your role changed as an advocate for early stage entrepreneurs?

Phillip Hofmann is the CEO of The Startup Magazine, an online entrepreneurship publication educating and inspiring the global startup community.

Named as one of The 10 Best Blogs for Business by Primo Associates and receiving many other high-ranking accolades, The Startup Magazine reaches a global audience of over 50,000 startup and SME leaders.

Since Phil took over the publication in 2017, the magazine, read in over 200 countries around the world, has tripled its audience and expanded its breadth of inspiring content, now with over 3,000 articles in publication.

Phil’s passion for startup businesses stems from his years as a serial entrepreneur. As a software developer and investment analyst, he cofounded several businesses focused on investment, finance, and media technology products. With exits to NYSE-listed companies Thomson Reuters and CEB (now Gartner), Phil learned how to navigate the trials and tribulations of the entrepreneurial journey.

Phil focuses his support for the startup ecosystem as member and Investment Director of the West Suburban Angels, Advisory Council member of a high school entrepreneurship program, and co-founder of a not-for-profit technology accelerator, Hub88, which serves the Chicago regional technology community.

Phil believes that entrepreneurship is a global movement that provides opportunities for innovation and economic advancement. He wants The Startup Magazine to continue its mission to educate and inspire global startup companies.

Website: www.thestartupmag.com

Social Media Links:

Facebook: facebook.com/TheStartupMag

Twitter: twitter.com/thestartupmag

Linkedin: linkedin.com/company/the-startup-magazine

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Mike Lu, the CEO of Triller, the AI-powered music video “social streaming”™ platform that lets users create and share professional looking music videos in a matter of seconds joins Enterprise Radio.

Listen to host Eric Dye & guest Mike Lu discuss the following:

* What is Triller’s vision?

* How big is the Triller community and what is the cultural impact the platform have on popular culture?

* You have grown 39 percent during the corona pandemic, what do you attribute that growth to?

* What type of content are streaming on a daily basis?

* How can brands monetize on Triller?

Triller has become a cultural phenomenon and a powerhouse in the music and popular culture. In fact, the company has continued to grow 39 percent during the Covid-19 pandemic.

The “social streaming” platform  lets users create and share professional looking music videos in a matter of seconds has experienced skyrocketing growth in 2020. The company has raised over 37 million and is also backed by A list talent The Weeknd, Marshmello, Lil Wayne, Pitbull, and Snoop Dogg, among others.

Recently the company was showcased at the Snap Summit as a partner  and has become instrumental in leading relevant discussions on relevant discussions including Black Lives Matter and Covid-19.

Some of Triller’s 2020 Milestones include:

* Continued growth through COVID-19 pandemic with a 39-percent increase in users to over 85 million.

* Triller community has been very responsive to Black Lives Matter and “Do it For Floyd Campaign”

* Tens of thousands of submissions for its “Step Up to the Mic” online talent contest in which one winner will receive a record deal.

* 5M fans attended the Trillerfest online music festival to benefit COVID-19 featuring 120 top artists including  PitBull, Snoop Dogg and Marshmello. Trillerfest is the most successful online music festival of all time.

* Triller spotlights the “Who’s Who” in music with A-list talent including Eminem Da Baby, Lil Yachty, Steve Aoki, and more leveraging Triller to connect with their fans.

* The platform has fostered new talent, attracting managers and record label scouts. Emerging artists Drigyy and IDPizzle have secured record deals after going viral on Triller.

* Triller was recently featured at the Snap Summit and has integrated Snapchat and Snap’/s Camera Kit into its platform for further creativityTriller features one-of-a-kind full integration with Apple Music.

Mike Lu has over 16 years of product and technology experience working in mobile/social games and online media. He co-founded Fusion8, which was acquired by popular social media company RockYou in spring of 2016. Mike was previously VP of product at GREE and executive producer at Funzio when it was acquired by GREE in 2012. Before mobile, he was employee five at YuMe (NYSE:YUME), an online video advertising technology company. Mike is also a restaurateur working with notable chefs like Dominique Crenn of Atelier Crenn.

Website: https://www.triller.co

Social Media Links:

Instagram: instagram.com/trillervids

Twitter: @triller

Facebook: facebook.com/trillervidsapp

Ajay Singhal, an expert in sustainability, bringing products to market and one of the owners at On the Right Track, a manufacturer of patented healthcare products joins Enterprise Radio.

Listen to host Eric Dye & guest Ajay Singhal discuss the following:

* As someone who frequently works with unique products, tell us a little about the criteria inventors should use when designing products? 

* What are one of the products that you have worked on? 

* I see that you have developed sustainable products that fit in with the circular economy.  This can be a really hard thing to accomplish. What advice would you give to fellow businesses? 

* What advice would you give to working with foreign manufacturers? 

* What makes you different from others that claim to do the same thing? 

Ajay Singhal has been helping the healthcare space for the past 12 years. Based out of New York City, he has worked with creative minds across the globe in bringing patented products to market. He has visited over 24 countries and demonstrated expertise in product development, sustainability, manufacturing and developing international markets.

Website: ontherighttrack.com

Social Media Links:

Twitter: https://twitter.com/asinghal01

Linkedin: https://www.linkedin.com/in/ajaysinghal

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Ryan Skinner, the Founder and Co-owner of Summit Financial Partners, a firm offering services that include retirement planning, life insurance, and long-term disability, as well as author of Taking Stock: Protect Your Wealth and Create Reliable Income for a Happy and Secure Retirement again joins Enterprise Radio.

Listen to host Eric Dye & guest Ryan Skinner discuss the following:

* Many business owners do not have a plan for how their business will continue beyond their active leadership and control. Talk about the importance of business succession planning.

* Business succession can be a very costly process – how do you recommend that business owners plan and prepare for this endeavor?

* How should business owners bring this topic up with the relevant parties, such as a partner, a potential buyer, or an heir? What should everyone involved know about life insurance?

* Life insurance is complicated on its own – what should business owners know when selecting the right policy for business succession planning?

* What suggestions or advice do you have for a business owner who has not yet considered life insurance in relation to business succession planning?

Ryan Skinner is Founder and co-owner of Summit Financial Partners, a Woburn, MA-based firm offering a range of services including retirement planning, life insurance and long-term disability. Author of Taking Stock: Protect Your Wealth and Create Reliable Income for a Happy and Secure Retirement, Ryan and Summit Financial Partners have been seen in some of the most recognized American news publications, including Fortune, Forbes, USA Today and The Wall Street Journal.

Ryan Skinner is living proof that survival from a dark, downward spiral is possible. Once an addict in his mid-twenties, he was given a second chance at life, and he took full advantage. Today this passionate businessman speaks about recovery in high school drug awareness initiatives, has guest lectured at The Heroin Education Awareness Task Force Program and hosts an addiction recovery group.

Website: summitfinancialpartners.org

Social Media Links:

Facebook: https://www.facebook.com/SummitFinPartners

Linkedin: linkedin.com/company/summitfinancial

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Sarah Haugen the CEO and Founder of Vitalist Food that is based in LA, a brand that is raising the bar on what the world knows as plant-based, convenient, sustainably packaged get-and-go food joins Enterprise Fit Radio.

Listen to host Eric Dye & guest Sarah Haugen discuss the following:

* Please tell us about yourself and your background.

* I hear you recently opened your new location in Los Angeles. Please tell us what it was like to open during a pandemic? Did you consider postponing this?

* Many people are choosing a vegan lifestyle and giving up meat for environmental reasons or as a healthier alternative. You have been a vegan chef for over 20 years so you were ahead of the curve. What prompted you to commit to eating a Vegan/ Plant-based diet?

* There are many take out restaurants in LA. What makes your menu different, apart from the fact it is plant based?

* What are your long term goals for the Vitalist Brand?

Vitalist Food is High Frequency Food that is fresh, clean and authentically good for you and the environment. Beyond using the best ingredients available anywhere, especially locally-grown organic ingredients for a low carbon footprint, we stand for global health, and are raising the bar on what the world knows as plant-based, convenient, sustainably packaged get-and-go food.

We create delicious immune boosting, superfood drinks, snacks, and meals that support the microbiome, are easy to digest, are nutrient dense, vitamin and enzyme rich, low glycemic with good fats.. We offer foods that are ready to eat, ready to drink and ready to snack.  No GMO foods will ever be used. We reject all pesticides, herbicides, and fungicides.  We skip corn, beans and wheat.

The Vitalist business is focused on micro and macro kiosks that sell pre – packaged drinks, snacks and meals, ala carte and in bundles. We also offer the first ever full spectrum cleanse line and and snack line packaged and available online for shipping anywhere and wholesale.

Website: www.vitalistfood.com

Social Media Links:

Facebook: facebook.com/vitalistfood

Instagram: instagram.com/vitalistfood

Linkedin: linkedin.com/company/vitalist-superfood

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Sam Nowakowski, Co-Founder of ResiDesk, a new communications platform and solution for property managers and leasing teams joins Enterprise Radio.

Listen to host Eric Dye & guest Sam Nowakowski discuss the following:

* What inspired you to create ResiDesk?

* How did your background and experience prepare you for starting your own company?

* Since your launch, how has ResiDesk helped people during the COVID-19 stay-at-home orders?

* Tell us about your marketing plan and how you’ve been able to attract users so far.

* What’s next for ResiDesk?

Sam Nowakowski has years of sales experience in the technology industry. Before founding ResiDesk alongside his business partner Alexander Holman, Nowakowski built and managed a team at Twitter that was on pace to bring in $100MM in revenue in 2019. He identified widespread inefficiencies in the real estate industry due to the use of antiquated technology for customer service that was resulting in increased vacancies, distrust, and a huge loss of revenue for property managers.

Understanding this gap in the market, Nowakowski and Holman set out to provide a modern solution to increase efficient communications and lower churn. ResiDesk leans heavily into texting and leverages modern communication tools and technology to provide the fastest tools for real estate operators and the most seamless experience for tenants and leads.

Website: https://hello.theresidesk.com

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Dr. Rinku Shah of the Clear Wellness Group joins Enterprise Fit Radio to talk about Mental Health Treatment and Working During the COVID-19 Pandemic.

Listen to host Eric Dye & guest Dr. Rinku Shah discuss the following:

* Tell me about Clear Wellness Group and what you offer? 

* You are currently offering COVID-19 Antibody testing. Tell me about this experience.

* Are you still seeing regular mental health patients or focusing on COVID-19 antibody testing?

* How do you feel the pandemic has impacted the mental health of the world?

* You recently opened your clinic and the world was hit by a global pandemic, how has this changed you as a doctor and as a mother?

Dr. Rinku Shah and Dr. Manan Trivedi formed Clear Wellness Group with the intention of providing the community with great medicine. Medicine that focuses on disease prevention, as well as providing patients with a multidisciplinary support system.

Dr. Shah specializes in ADHD management, generalized anxiety disorder and chronic depression. She truly enjoys engaging with her patients and forming lasting relationships, a rarity in today’s impersonal medical world.

Dr. Trivedi also shares these values and utilizes his double board certifications to provide novel therapies including IV Ketamine, bringing relief to those suffering with mental health issues as well as those with chronic pain.

Website: https://clearwellnessgroup.com

Social Media Links:

Facebook: facebook.com/clearwellnessgroup

Instagram: instagram.com/clearwellnessgroup

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Cerys Goodall, the President & Chief Operating Officer of InnerSpace, the world’s most accurate WiFi-based indoor location intelligence platform joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Technology Channel.

Listen to host Eric Dye & guest Cerys Goodall discuss the following:

* Tell us more about the technology that InnerSpace developed and how WiFi can be used to generate indoor location data?

* What niche markets does InnerSpace serve?

* As we have been working remote lately during Covid-19, how is InnerSpace helping to transition businesses back to the office?

* Do you feel technology has had to adapt to the changing COVID-19 environment and if so, how?

* Where can one go for more information on InnerSpace or if they want to work with you in the future?

Cerys Goodall is an accomplished marketing communications professional who started her career working with Neptec – a Canadian company that enabled NASA to return to space.  Cerys became skilled at navigating the relationships between the technology-provider, NASA, the CSA and the astronauts themselves to best-position Canada’s role in the historic event. This work, led Cerys to build a career working with technology startups seeking international growth including CAE’s Presagis, BTI Systems, NGRAIN, Freshbooks, Kobo and LEAGUE.

At global eReading giant Kobo, Cerys built an international team with localized integrated marketing communications programs across public relations, community relations, partner relations, and digital media. Under her guidance and strategic positioning of the company, Kobo catapulted from Canadian-darling, to global success in her first year. When Mike Serbinis exited Kobo to build his next startup, LEAGUE, Cerys joined the team as VP of Marketing to launch the company. Building its brand, consumer base, digital marketing experience, and Serbinis’ own Think Bigger narrative, LEAGUE’s brand was ideally positioned for a successful $25M USD Series A in less than two years.

At InnerSpace, Cerys is responsible for developing the company’s brand and product position, as well as leading the product delivery, professional services, and client services teams. Her love of storytelling, combined with the team’s data-driven analysis of their businesses, results in highly engaged clients focused on transforming their business.

Website: https://innerspace.io

Social Media Links:

Facebook: facebook.com/InnerSpaceHQ

Twitter: twitter.com/InnerSpaceHQ

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Michael Lefrancois, the inventor of Wingerz that are disposable finger covers that consumers use while eating buffalo wings to keep their fingers clean joins Enterprise Radio.

Listen to host Eric Dye & guest Michael Lefrancois discuss the following:

* How did you come up with Wingerz and what was the process to bring to market?

* What do you think was the most difficult part of inventing Wingerz and what would you do differently?

* What obstacles did you have in the process and how did you overcome them?

* Entrepreneurship is tough- how did you stay motivated?

* Where is Wingerz now and where do you see the product in a year?

* If you could go back in time and start the process over- what is the one action item you would do differently?

Our disposable product protects the thumb, index and middle finger against all greases and sticky sauces that may prevent you from enjoying Buffalo wings, ribs or any other finger foods due to the mess they leave behind. Wingerz also helps to prevent cuts from shellfish (i.e. lobster) along with saving you from the long lasting smelly juices that no amount of washing can completely remove.

Website: www.getwingerz.com

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