Enterprise Podcast Network

Enterprise Podcast Network

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Enterprise Podcast Network episodes

  • Is Guided Commerce the Way to Go for Your Business? - Entrepreneur Podcast Network – EPN
    Picture this: you have tasked yourself with finding a blue, sheath dress for under $300 for your boss’ birthday dinner. You are in a massive department store that has hundreds of items of clothing, but there are no associates, no signs, and no clear breakdown of clothing by type. Instead, you are expected to wander the store aimlessly until you discover what you want by pure chance.
    If this sounds frustrating and downright unpleasant, then you are quickly discovering what most online shoppers go through. To make matters even worse, online shoppers can’t physically sift through items and must blindly search for their chosen item.
    This is why guided commerce is so important.
    Guided commerce, or guided selling, helps buyers find the best product and make it more likely that they will successfully complete a satisfactory purchase. When a shopper has a more pleasing shopping experience, they are less likely to return a product and more likely to continue purchasing from the company.
    Why does guided commerce work?
    Guided commerce allows online retailers the opportunity to emulate a personable, in-store experience by using features that blend web content and personalization. Take NYX cosmetics, for example. They leverage the incredible power of their 5-million strong Instagram account to curate a library of photos showing real customers using their products. So if a shopper is looking for a highlighter or contouring palette, they can peruse hundreds of images of real people using the real products and get a better idea of what the product would look like on them. This allows the shopper to see the product as a real world, usable item and to see it also as a coveted item.
    Choice overload is real
    It used to be that shopping for a specific item meant going to one or two stores and choosing between maybe two or three options. Now, with the advent of online shopping, people are choosing from hundreds or even thousands of options. Because of this, many shoppers experience decision fatigue where they become overwhelmed by the amount of options available to them and abandon their online cart, choose something without giving it much thought (and often return it), or have someone else make the decision for them.
    Guided digital commerce allows you to give your customers enough choice that they feel in control without inundating them with information to the point that they become frustrated and overcome.
    Shoppers want guidance
    Ultimately, shoppers want guidance when making a purchase. Industries such as insurance, banking, retail and more have all seen this demonstrated time and again. These industries use guided digital commerce to make your company’s expert advice available to your customers, thus allowing them to feel more comfortable in a more personalized shopping experience. This results in higher conversion rates and a reduction in returns. Guided commerce also allows you, as a company, to seamlessly communicate your value proposition, to better engage your online shoppers and show them the next step of action, and to lead them closer to purchase decision that will suit them without telling them exactly what to buy. Together, all these elements will result in happier customers and a more successful business.
    0 min
  • Tips & Trends for Enterprise IP Networks - Entrepreneur Podcast Network – EPN

    Joe White, Chief Technology Officer at Brightlink IP, the premier IP communications provider delivering carrier-grade voice, messaging, and application-based services to enterprises and carriers around the world joins Enterprise Radio.
    Listen to host Eric Dye & guest Joe White discuss the following:

    * Provide a quick overview of Brightlink IP and your history with the company.
    * Could you discuss a few of Brightlink’s 2017 headlines, including your new Liveview platform and the company’s plans for global expansion?
    * Why do you think it’s important for enterprise IP networks to be automated and transparent?
    * For enterprises deciding on IP solutions, do you have any tips regarding which solutions to gravitate toward?
    * What are some unique product offerings that make Brightlink’s voice offering so much different than others out there?
    * What trends do you predict for enterprise IP networks in 2018, or in the next 5 years?

    Joe White is the Chief Technology Officer and has been with Brightlink IP since inception in 2009. Joe built the original network and his organization is responsible for sales and network engineering, product design and development and product marketing.
    Prior to joining Brightlink IP, Joe spent 10 years in other lead technology roles including Commvault where he led the team of sales engineers in the Southeast designing complex data protection solutions, CTS/Agilysis where he was a lead sales and service engineer for storage and data retention solutions for Dell EMC customers and also Troutman Sanders where he was a senior systems engineer and a Microsoft certified consultant.

    Website: www.brightlink.com
    Social Media Links:

    Facebook: https://www.facebook.com/brightlinkip

    Twitter: https://twitter.com/BrightlinkIP
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    14 min
  • Scanning Trends that Forecast Your Businesses Future - Entrepreneur Podcast Network – EPN

    Dr. Nilda Perez a foresight business strategist, futurist, and entrepreneur & the CEO of Foresight Strategies Group & Academy joins Enterprise Radio to talk about scanning trends that forecast your businesses future.
    Listen to host Eric Dye & guest Dr. Nilda Perez discuss the following:

    * What is a foresight business strategist and futurist?
    * What are the methods that you use to do this?
    * How do you analyze a business? This sounds complicated.
    * What are the strategies that are important for today’s business?
    * Should companies toss everything that they have done & start with new innovative ideas?
    * Why is strategic foresight planning important to business?
    * Why should business-owners care about trends in their industry and in other industries – since that doesn’t matter to them?
    * What types of businesses would benefit & who can benefit from your service?

    Dr. Nilda Perez is an expert futurist, entrepreneur, talk show host, multi-book author and foresight strategist. She delves into the trends that shape the future. Her aim is to prepare entrepreneurs and organizations to become thought leaders. She works with those who desire to create breakthrough ideas, initiatives and implement proven business strategies to catapult their business.
    Dr. Perez has more than six years’ experience in foresight strategies and holds a Doctorate of Global Business & Strategic Foresight, a MSW in Clinical Social Work and a BS in Social Science. She is a Certified Coach specializing in Business Strategies, Executive and Professional Coaching. She is also an active member of the Association of Professional Futurist.

    Websites: http://foresightstrategiesgroup.com | http://drnildaperez.com
    Social Media Links:

    Facebook: https://www.facebook.com/drnildaperezfanpage

    Twitter: https://twitter.com/MsNilda
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    18 min
  • How to Make Money from Reseller Hosting? - Entrepreneur Podcast Network – EPN
    Since the industry of channels has boosted web hosting services many entrepreneurs are looking to earn through it and seeking to find the way to make money through reseller hosting. It can really be helpful for generating remarkable revenue. Entering into the arena is a good decision and appreciative idea for the part-time income. You can offer the hosting services to the clients getting cheap web hosting, hard drive space and bandwidth from the company and then selling it to the customers. It is feasible as you get the affordable packages and get a regular return for a long term, from each client.
    What you can get becoming a hosting reseller?
    You can be the one stop for multiple services for a specific area or region. People will come to you for any kind of services from developing websites, portals, back-end services like managing domains and emails and many more. You have to make good packages and cash flow plan to take a start. The things that need your consideration in this regard are white label branding, bandwidth, technical support, control panel (cPanel) and additional features and security tools. It all starts with a marketing plan. The technique you use should effective for the target achievement.
    Set an initial target
    If you are thinking about a fancy earning at the beginning you are going wrong, rather just take a start with a handsome amount and try to get 5x more than that with your packages and number of clients. The profit margin defines what you are going to get at the end of the month. It depends on your hard work and time.
    Hosting Affiliate or Reseller
    Being an affiliate with hosting companies is more beneficial for making money than becoming a reseller. It is quick with more profit margin than the reseller, so if you are willing to have more, then hosting affiliate is a better option for you. You will get the referral bonus from the company without paying to buy the hosting services from them. One the other hand, a reseller first buys and then makes his profit that is less than those of earning of hosting affiliate.
    A Stable monthly income is likely to come with Great Services
    The regular subscribers are the source of monthly income. Sustainable services and good relations with the client will help you getting more. The essential requirement for best outcome is to choose a reputable host for you. The security and reliability will earn you customers satisfaction. Their confidence in you and response is the outcome of what you provide to them. Dedicated servers are the way for you.
    Keep going!
    The dream of making a big amount can come true with your effort. It is really good if you are able to make 20 clients every month. Keep getting orders in the initial months till one year. Once you reach a number of customers that can make you have a six figure amount. Retain the old order and keep moving.
    It can be hectic in the start
    The opening months need much of your effort and can leave you frustrated but don’t lose hope, it happens to every business. Just stay calm, plan well, think smart and be patient and the things will work. It can be a real time challenge to be consistent and get more and more orders while maintaining the old ones.
    Research is important
    The business plan always needs research to know about your audience, their needs, interests and other providers. Reselling will be easy when you know about competitions and their status that where they stand and what they are already providing.
    Wishes for all who are going to take a start!
    0 min
  • Using Artificial Intelligence To Profitably Trade The Stock Market - Entrepreneur Podcast Network – EPN

    Lane Mendelsohn, Vice President of Market Technologies and VantagePoint, a trading software that uses artificial intelligence and neural networks to predict stock market trends with up to 86% joins Enterprise Radio.
    Listen to host Eric Dye & guest Lane Mendelsohn discuss the following:

    * Tell us about your background and your role at Market Technologies and VantagePoint Software.
    * Can you elaborate a bit on your father’s accomplishments in the space of AI & how he got started using it?
    * How is VantagePoint able to predict stock market trends? How does that work?
    * How are traders using VantagePoint in the markets to make money?
    * Is it common for VantagePoint traders to use the software to trade as a full time job?
    * Any exciting new plans for VantagePoint for the new year?

    Lane Mendelsohn has been involved in the financial industry since the mid-1980’s, when he joined his father, Louis Mendelsohn, a widely recognized pioneer in the trading software industry, at VantagePoint Software. As a child, Lane accompanied his father to financial conferences and business meetings with industry participants. As a result, Lane essentially became familiar with the financial industry and developed relationships with many top technical analysts, brokers, software developers, and money managers.
    In the following years, Lane contributed significantly to the company’s growing success as an Inc.  500 company. He became involved in virtually every aspect of the company’s operations including sales, marketing, research and development, trader education, website development, staff recruiting and training, and general management. In 2009 he was recognized by the Tampa Bay Business Journal as an honoree for the Up & Comers Award in the “30 Under 30” category. This award recognizes rising professionals committed to excellence in both their work and community environments. Focus, determination, persistence and a passion for the financial markets allows Lane to approach his responsibilities at Market Technologies with enthusiasm each day.
    In this podcast, Lane explains that it is possible to predict stock market trends using Artificial Intelligence. He shares how traders have utilized this capability to turn profitable trades into a full-time career and how you can too.

    Website: www.vantagepointsoftware.com
    Social Media Links:

    Facebook: https://www.facebook.com/MarketTechnologies

    Twitter https://twitter.com/MarketTech
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    22 min
  • How Online Poker Can Help Businesses Keep Customers Interested - Entrepreneur Podcast Network – EPN
    Source: Pixabay
    Casinos are often at the forefront of marketing and tech developments, due to the increased competition in the field.
    One of the cardinal rules of business is ensuring customers remain interested in what you have to offer. People often say “the customer is always right”, and following that adage can help ensure a business remains on the right track. But keeping a customer interested in a business is a difficult feat, especially in an age of saturation of social media and intense competition from similar offerings. Both gaining a customer’s interest and keeping that customer’s interest as your brand evolves are key facets of a business, and not all can succeed in this. One strong example of a business attracting and maintaining customer interest is the online poker industry. By taking the values of the industry and keeping them modern, online poker has kept fans interested. So what can we learn from them?
    The History of Poker
    The poker industry moved online around twenty years ago, and since then has flourished with what can be offered, especially advancing on the initial product proposition. Customers are obviously interested in the baseline poker offering – the ability to play the game of skill against others and win money and kudos. And, this proposition hasn’t really altered since the 10th century, when poker began. Online and mobile poker help merge the traditional base of poker for the past 1,000 years with the modern.
    The revolution of poker was down to the array of opportunities online. Being able to play – as well as learn – online easily and quickly attracted a lot of players, and the brands took advantage of this. But, in maintaining customers, the industry as a whole realised that a lot more needed to be done to keep interest, especially when there were so many online sites.
    Poker Variants on Offer 
    One advantage online poker sites have in order to keep customers entertained is by producing new versions of much-loved games with such slight differences that gameplay is not affected, yet play is different enough to enamour new fans. While land-based casinos are usually restricted by the one or two types of poker available – e.g. Texas Hold ‘Em, Omaha Hi-Lo, 7 Card Stud and so on – online poker offerings are able to offer dozens of variations of the variations, because these tables don’t take up any physical space. The differences between these different poker games can be as simple as how many cards players can draw and what limits are on the betting, which would be difficult and tedious to roll out for land-based casinos with a table dedicated to each little change. By offering customers exactly what they want, while also allowing them to try something new, online poker is able to keep customers interested. Indeed, even the online retail sector has learned that by being flexible in their offering and appealing to the niche interests as well as the mass market, greater profitability can be achieved.
    New Inventions   
    The poker industry saturation is a difficult barrier to break, given how the basics of the game need to be maintained, yet there are ways poker brands are working on adding extra challenges to traditional gameplay to up the ante. Indeed, in addition to the widely played variants described above, certain brands have gone beyond, to place their own spins on games of poker, often looking to address any player frustrations this way. For example, Flopomania on 888poker scraps the pre-flop betting round, meaning players can see the flop every single hand, which gives a unique twist to classic Texas Hold ‘Em poker and makes it speedier. Another example, BLAST Sit & Go, adds a timer and a multiplier of a prize fund up to 10,000x the buy-in. Once the timer drops, all players have to go all in until …
    0 min
  • 4 Unique team building activities to motivate your employees - Entrepreneur Podcast Network – EPN
    Team building is important to bring people together. Communicative, happy teams produce better results for the company they work for and remain more motivated. Staff retention is often higher because happier people have fewer reasons to find another job elsewhere. As a result, the cost of team building exercises is offset by a corresponding saving in temp agency commissions and time spent interviewing job applicants.
    Here are four unusual team building activities that will bring different responses out of the employees who participate in them.
    A lie or the plain truth?
    The game starts with each participant taking four pieces of paper. They need to write down one lie and three things that are true, one on each slip of paper. The lie needs to be a bit tricky in the sense that it could be true. To keep things PC, the lie and truths should not be rude, or cause offence and participants should be warned about this ahead of time. Once everyone has finished writing, they should sit in a circle and take turns to read out the words on their four slips of paper. Once everyone has spoken, it’s up to the group to discuss which statements were true and the ones they believe to be falsehoods.
    The idea of the game is to challenge the fixed ideas employees have about one another. The game often lets people open up in a way that isn’t possible in a stricter workplace environment. For instance, participants may discover that their normal staid co-worker actually goes skydiving on the weekends or that a timid member of the team is a Scout Leader to young kids several evenings a week.
    Shout outs
    While this game works with team members who work in the same office, it’s also one that can be played on a shared conference call with virtual team members too. The idea is to go around the room with each person sharing two positive things that happened that week. The first is about themselves and the other is about another person who works for the company.
    The idea of this game is that not everyone shares fairly in the kudos when they achieve something important at work. The quieter people – or the virtual workers – often go unnoticed at the office. Their big wins don’t register with other people and lesser wins by more outgoing people tend to dominate, often unfairly. By giving everyone a chance to shout out about what they achieved and not look selfish by giving respect to someone else who also did well, it gives a chance for everyone to feel good about themselves.
    Fit with fitbit
    Encouraging staff to work out is a useful way to get everyone to be a little fitter. This is a team-building exercise that works because you don’t have to do it as a team, although you can have a fitness accountability buddy if you want. The idea is that the company provides a Fitbit wristband, which will track their number of steps, running sessions, and other activities throughout the month. The goal is to burn more net calories than everyone else who is participating.
    Not everyone will want to take part in this, but for people who sit down for much of the day – and especially with virtual teams that spend too much time in front of their laptops – having a team building goal set around moving more is an opportunity to change habits.
    Geocache hunt 
    The latest scavenger hunt is to go looking for geocaches hidden in unlikely places. A geocache works on GPS coordinates and clues given as to its location. People can split up into teams and work together using a GPS tracker to locate as many geocaches as they can within a given period of time. It might also be a good idea to have each geocache provide part of a message that is revealed when all of them are found.
    A geocache hunt is a fun way to get people who don’t usually work together to act as a unit to devise and execute a plan…
    0 min
  • Ways To Make Moving Your Business As Smooth And Stress-Free As Possible - Entrepreneur Podcast Network – EPN

    If you’ve moved house, or business premises before, you’ll know that it can make for a stressful experience if not meticulously planned. If you’re thinking of moving or are in the process of moving, then you’ll want to know how to make the transition as quick and painless as possible. It is feasible providing you accept help and heed advice from those who have moved previously and who can offer tips and tricks for making your business move as smooth as possible. This article will feature methods of making the packing up and relocation of your office as seamless as you could hope for and, hopefully, put your mind at ease.

    Moving Equipment

    Moving your business equipment is a risky and nerve-racking job, especially if your equipment is central to your business, and chances are, it is. Moving your equipment can cost you hundreds, even thousands of dollars, if not transported correctly and without due care. When relocating, you will want to avoid seeing your technology damaged at all costs so enlist the help of professionals and save yourself both time and money. Any equipment that you wish to move should be labelled correctly and concisely to save time and unnecessary confusion when it comes to unpacking at the new premises.

    Make A Plan And Stick To It 

    It’s vital that you make a list of what you have, much like a stock take of items and office equipment. You can do this easily by using applications in Excel, or you can even stick to keeping a list written down in a notebook as long as you can keep check of all that you plan to move. Don’t be afraid to seek guidance from informed sources, especially when trying to make a specific plan. Stay focused on moving and try to dedicate a day to sorting through office supplies and throw out any items that you don’t want to keep or store in your new place. Now is the time to be ruthless with surplus furniture that would otherwise clutter up your new premises. You can donate pieces to charity rather than see them thrown away if you’d rather, or similarly, organise an office sale and help to fund a portion of the move. You can enlist the help of a furniture liquidation and removal company if you wish to delegate this job elsewhere to keep your move free from added hassles.

    Budget 

    Much like sticking to a plan, you need to make a budget and keep within the confines of the amount you’re willing to spend on moving your business. You might be moving to save money on more efficient premises, so it wouldn’t make sense not to budget your move and keep to it. Do bear in mind that there may well be unforeseen circumstances and unavoidable mishaps so be sure to take these into account when budgeting and to mark up how much you expect your move to cost. Once you’ve worked out the cost of moving your business, contacted the professionals, planned how to stay within your budget and well-structured plan, then you should be well on your way to moving your business as smoothly as possible.

    0 min
  • Why Your Company Needs Professional HR - Entrepreneur Podcast Network – EPN

    Chere Taylor, the Founder and CEO of Fulcrum HR Consulting, a company which specializes in partnering with small to mid-size businesses to provide both tactical and strategic Human Resources direction joins Enterprise Radio.
    Listen to host Eric Dye & guest Chere Taylor discuss the following:

    * What is the importance to companies of engaging professional HR help right from the start?
    * What are the potential legal ramifications of trying to do HR in-house with inexperienced staff?
    * What different types of HR Service Providers are available to companies?
    * Why is it important for HR to have strong alliances and partner with other related professionals such as Employment Attorneys, Accounting & Tax Advisers & Benefit Service Providers?
    * How can a well-defined HR strategy help companies grow their business?

    Chere Taylor is the Founder and CEO of Fulcrum HR Consulting, a company which specializes in partnering with small to mid-sized businesses to improve company performance by providing innovative, market-focused, practical HR direction and strategies.
    Chere has helped many entrepreneurs, C-Suite Executives, and other HR professionals both identify and resolve areas in need of development and direction from an HR perspective.
    Chere’s insights on HR related issues  have been published in numerous media outlets such as nbcnews.com, Fast Company, and Glassdoor.
    Chere has a BS in Organizational Leadership and holds a dual Senior HR Professional Certification designation from both the Human Resources Certification Institute and the Society of Human Resource Management.

    Website: FulcrumHRConsult.com
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    17 min
  • Business Strategies from an International Cannabis Entrepeneur - Entrepreneur Podcast Network – EPN

    Simone Cimiluca-Radzins, a CPA and CEO of Kalogia and LIV Advisors joins Enterprise Radio. In 2014, Simone started her journey as an entrepreneur in the cannabis industry after leaving internationally consulting for some of the largest companies in the world.
    Listen to host Eric Dye & guest Simone Cimiluca-Radzins discuss the following:

    * Why did you become an entrepreneur and start your businesses?
    * Why did you choose to work exclusively in the cannabis industry?
    * What would you advice to the start-up entrepreneurs?
    * You have a podcast, two companies, and are putting on a leadership summit – how do you manage your time? What key activities would you recommend entrepreneurs to invest their time in?
    * What upcoming events or news that you would like to share?

    Simone Cimiluca-Radzins is an international business strategist with close to a decade of helping companies build compliance, corporate governance, and strategy into daily operations. Simone’s goal is to entrepreneurs, startups, and rapidly growing companies reach financial freedom through technology.
    Simone is the host of the leading podcast – Cannabis Business Minds, she is the founder of the Cannabis Women’s Empowerment Summit, an international speaker, and has appeared in entrepreneur.com, NPR, France Grazia, and LA Weekly.
    Simone’s expertise is in business strategy, finance, risk management, and business process improvement. She has improved business operations for hundreds of clients around the world. With a background in Big 4 public accounting and international consulting for Fortune 500 companies, Simone has lived and worked in Spain and France and has assisted clients throughout Latin America, Western and Northern Europe, and the Asia Pacific region.

    Websites: kalogia.com | simonecr.com
    Social Media Links:

    Facebook: https://www.facebook.com/kalogia

    Twitter: https://twitter.com/thekalogia
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    15 min

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