Enterprise Podcast Network

Aaron Smith, Founder, CEO and Master Trainer of KX Pilates, an $8m fitness franchise, with Queensland being it’s most recent location joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Franchising Channel.

Listen to interview with host Eric Dye & guest Aaron Smith discuss the following:

* KX Group is built on, and takes its name from, a Japanese philosophy called the Kaizen Experience. Where did you first discover the KX philosophy?

* In just over 5 years, your business has experienced huge growth. How have you managed to scale the business so quickly?

* What do you look for in potential franchisees?

* Innovation is one of the core business values of KX – how do you continue to innovate in the fitness industry?

* After all the success you have experienced to date, where do you go from here?

As a personal trainer, Aaron Smith built his reputation specialising in strength and conditioning before his search for new training techniques lead him overseas to the celebrity hide-out ski fields of the Park Hyatt Hotel in Beaver Creek Colorado USA. From here he travelled to London, UK where he discovered Dynamic Pilates, and saw an amazing uptake and expansion of this bootcamp style of pilates.

Aaron brought this idea back to Australia and with his own spin on the workout, created the dynamic KX Pilates workout. With the help and support of his amazing team, Aaron’s passion, determination and entrepreneurial flare has helped him drive the business to where it is today.

KX Pilates is a $8m fitness franchise, with the Gold Coast being it’s most recent location. There are now 24 KX Pilates studios spread across the east coast of Australia.

Founder, Aaron Smith strongly believes that anyone can succeed in business if they know what their why is. For Smith it is about having a positive impact on others, which was the motivation for founding the KX Group.

Website: kxpilates.com.au

Follow KX Pilates:

Facebook: https://www.facebook.com/kxpilates

Twitter: @KXPIlates

Rami Izadyar, Brand and Marketing Director of Elleffe Design North America, which specializes in fine 18/10 stainless steel home décor with a unique expressive modern aesthetic, transforming the industrial eco-friendly into warm functional pieces of art joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Rami Izadyar discuss the following:

* What is Elleffe?

* What makes your brand different?

* How do you appeal to retailers to carry you?

* How are the products best used?

* How did you enter US market & where is Elleffe sold?

Rami Izadyar, has been the Brand and Marketing Director for Elleffe Design North America for approximately 11 months. She’s responsible for consumer and B2B brand and marketing, as well as developing marketing strategies. She conducts research, targets market segmentation and identifies white space. Her passion for Elleffe Design comes from its various collections and its ability to take what many would consider to be industrial and cold, and turns them into pieces that express affection and warmth.

Website: www.elleffedesignnorthamerica.com

Follow Elleffe Design:

Facebook: https://www.facebook.com/elleffedna

Twitter: @elleffedesign_a

Jake Rheude, the Director of Business Development and Marketing for Red Stag Fulfillment, an eCommerce fulfillment provider joins eCommerce Radio to talk about how fulfillment is the most powerful partnership for your eCommerce business.

Listen to host Eric Dye & guest Jake Rheude discuss the following:

* What does Red Stag Fulfillment (or fulfillment providers in general) do?

* Explain the entrepreneurial journey behind Red Stag Fulfillment. Why has Red Stag’s foundation been so unique?

* What is it about fulfillment that makes it the most powerful partnership for an eCommerce business?

* What are the key differentiating factors that Red Stag apart from other fulfillment providers?

Jake Rheude, the Director of Business Development and Marketing for Red Stag Fulfillment, an ecommerce fulfillment provider headquartered in Knoxville, TN, with multiple warehouses in the US and delivering parcels all over the world.

Red Stag was established to be a total value partner for eCommerce businesses, allowing companies to meet the ever increasing service demands of online customers and ultimately continue growing and delivering value in the e-retail markets.

Red Stag Fulfillment is committed to providing the highest total value to eCommerce businesses around the world.

Website: redstagfulfillment.com

Follow Red Stag Fulfillment:

Facebook: https://www.facebook.com/redstagfulfillment

Twitter: @redstagfulfill

Emina D. Sehovic, the Founder of Tressmerize, the first to invent a clip in extensions system for short or thin hair joins eCommerce Radio to discuss how she came up with her idea and launched her product in 6 months.

Listen to host Eric Dye & guest Emina D. Sehovic discuss the following:

* How did you come up with this idea for your product?

* What is your competitive advantage?

* How did you go about creating your product and how long did it take to go from an idea to launching your website?

* What did you do in the beginning to promote and let others know about your products?

* What do you do now to promote your product?

* What advice do you have for other entrepreneurs starting their e-commerce store?

My name is Emina D. Sehovic and I am the founder of Tressmerize. For years I’ve tried to grow my hair but the longest it seem to get is up to my shoulders and I’d always get frustrated with it and chop it all off. To make matters worse 3 years ago I went platinum blonde and all the bleaching damaged my hair completely that there was no way to recover it at all, but the only solution was to shave my head, and I did. At that moment, I was so mad at myself and my self-esteem was completely gone, but I’ve decided to look into wigs and I am so glad that I did because I’ve learned so much about hair and hair products. Wigs made me feel beautiful and confident, and for the first time in my life I was getting comments from other people how much they loved my hair. People would ask me who my hair stylist is and how they wanted my hair. I never hid the fact that it wasn’t my real hair and I would just tell them, I wear wigs.

But, summer came and I started getting headaches, and breaking out because I felt very hot under the wig, let’s face it, it does feel like you’re wearing a hat, and on hot days it’s just not comfortable. At that time my hair was at the length where I could spike it up and make it work for me, but as soon as it hit that 3-4″ inch mark, I was completely lost and hated it again.

Doing my research and wanting clip-in hair extensions everyone claimed that women with short hair can wear hair extensions. Fusion yes, but I just didn’t have the income to go to the salon, shed, $700-$2000 for hair that I knew in 6 months I will have to come back for maintenance and shed another $700.

I also discovered that when women talk about short hair, that’s usually shoulder length, and my hair wasn’t even close to that.  Everyone I looked on Youtube that talked about hair extensions for short hair had their haircut as a bob or shoulder length,  but it didn’t stop me from purchasing it. When the hair extensions came I was so disappointed, The wefts were showing through and there were so many pieces in my hair that it gave me headache from all the clips. I was sad, but didn’t give up.

I continued my research to how I could solve the problem and discovered a hair topper. When hair topper came, I finally felt that I found the solution, but again, the hair topper didn’t match my hair extensions and the problem just kept escalating. The hair topper hair quality wasn’t as hair extensions and I just got fed up, that I decided to make my own product that caters to women with very short hair who have thin hair just like me. That is how the idea of Tressmerize came.

Tressmerize is the only hair extensions kit designed for very short hair. You have 6 pieces in a kit. It’s light weight, it’s easy to install and you’ll feel beautiful, confident and complete after you put it in.

Website:

Conor Delaney, Founder of Good Life Advisors that is based on the impetus to promote a financial services culture dedicated to the client and the individual advisors, rather than a culture of sales and corporate profits joins Enterprise Radio.

Listen to host Eric Dye & guest Conor Delaney discuss the following:

* What is Good Life Advisors?

* What motivated you to start a business at such a young age?

* What would you say is your style of leadership?

* Tell us about your company’s culture?

* How do you hope to grow Good Life Advisors?

Conor Delaney founded Good Life Advisors in 2012 based on the impetus to promote a financial services culture dedicated to the client and the individual advisors, rather than a culture of sales and corporate profits.

A former top advisor and manager for Waddell & Reed Financial Advisors, Conor partnered at the firm with co-founder Courtnie Nein; both garnering tremendous success. With their subsequent launch of Good Life, Conor is now at the helm of one of the youngest hybrid RIA/OSJ companies in the industry, and one of the only firms offering advisors full-service office options and ownership in the RIA. With a strategic selection of industry veterans to comprise the executive team, he has positioned the organization for spectacular growth.

A graduate of Pennsylvania’s Alvernia University with degrees in Accounting and in Business Management, Conor earned both his securities and insurance licenses while a full time student and NCAA athlete.

The foundation of his personal and professional life were inspired by his father’s example of the importance of making a positive impact. Conor resides in Pennsylvania with his wife and two children.

Awards and Accolades

* Former NCAA Athlete

* 2002, 2003 Top 5 Future Business Leader of America – Accounting

* 2009 Top 5 District Manager for mid-size Broker/Dealer

* 2011 Top Financial Advisor in the country for mid-size Broker/Dealer

* 2011 Top Financial Advisor in the Waddell & Reed Advisor Channel

* 2012 Selected to open the NASDAQ stock exchange for LPL Financial

* 2014 Nomination for Berks County “Profit for Passion” Award

* 2014 Nomination for National Association of Plan Advisors Top 40 under 40 Award

* 2015 Nomination for Entrepreneurial Excellence Award

* 2015 Nomination for Berks County Emerging Entrepreneur Award

* 2015 Nomination for National Association of Plan Advisors Top 40 under 40 Award

* 2016 Awarded the Entrepreneurial Excellence Award

Website: www.advisorownedria.com

Social Media Links:

Facebook: facebook.com/Good-Life-Advisors

Twitter: @GLAdvisorSystem

Sarah Cone the Founder of Social Impact Capital Strategy, which works with family offices, HNW individuals, endowments and funds (pension and sovereign wealth) helping them make direct investments in high growth companies joins Enterprise Radio.

Listen to host Eric Dye & guest Sarah Cone discuss the following:

* Tell us about Social Impact Capital Strategy.

* What inspired you to launch this project?

* What are some of the competitive advantages that distinguish Social Impact Capital Strategy?

* How does your training and career enable you to make Social Impact Capital Strategy a success?

* What is your long-term vision for this endeavor?

Sarah Cone is the Founder of Social Impact Capital Strategy, which works with family offices, HNW individuals, endowments (university and foundation), and funds (pension and sovereign wealth) helping them make direct investments in high growth companies.

We source deals, and can lead due diligence, monitor the investments, and report on financial returns and/or social impact. Social Impact Capital Strategy specializes in investments that can deliver top decile returns in addition to a positive social impact.

We focus on the “essentials of human need” — energy, water, food, health, environment, education, housing, access to capital, and social justice.

Website: www.social-impact-capital.com

Sara Boehm the Founder and President of Essential Engagement Services (EES) joins Enterprise Radio. At EES their goal is to find a way for companies to support their relocating employees and their trailing families in an affordable and scalable manner.

Listen to host Eric Dye & guest Sara Boehm discuss the following:

* For the benefit of our listeners, please give us a summary about Essential Engagement Services (“EES”).

* What is the inspiration behind the creation of EES?

* With regard to relocating employees, what are some of the most significant challenges these workers face?

* What are your recommendations concerning ways to reduce these challenges?

* What is your long-term vision for EES?

Sara Boehm is the Founder and President of Essential Engagement Services (EES). At EES our goal is to find a way for companies to support their relocating employees and their trailing families in an affordable and scalable manner. It all started with Boehm’s book, The Essential Moving Guide For Families, advising non-military families on healthy relocation and communication. The book is a blend of advice from interviews with a variety of people who had moved domestically and internationally: people who had moved as children, teens, and adults, elementary and high school teachers, school guidance counselors, therapists, and social workers. After then publishing a guided journal for teens (as this group is often one that both struggles the most and for whom there are the fewest resources available) we set out to create a set of products that organizations could provide to these relocators before their move so it could be with them at each step of the process, should they need it.

Website: www.essentialengagementservices.com

Brad Peterson, VP of Marketing at Workspot, the leading cloud-based provider of VDI 2.0 joins Enterprise Radio to get us up to speed.

Listen to host Eric Dye & guest Brad Peterson discuss the following:

* Over the past decade there’s been a fundamental shift in the way we work. Bring your own device or BYOD and telecommuting now is commonplace for many jobs. Tell us how you came to develop the “workspace as a service”.

* Although it’s been around for over a decade, the term VDI is not a household acronym. We are used to working with cloud computing. E.g. email in the cloud, or Office 365…. if all my worktools already reside in the cloud, and my company manages them in the cloud, how does the new VDI or VDI 2.0 differentiate from the user perspective?

* And from the company perspective, why do companies need a virtual desktop infrastructure (VDI)? Why is VDI 2.0 vital to the success of many enterprise and SMB companies today. If I understand correctly,  the complexity and expense of managing the whole backend and infrastructure is overwhelming for most companies. How did Workspot solve this conundrum?

* I see Workspot has recently partnered with HPE and, in the past, a few other big hyper converge companies like Nutanix and Atlantis Computing. What does this mean for the end user and how are you making VDI 2.0 accessible for all enterprises?  Can you tell us how the old VDI compares to the newest VDI 2.0? And tell us how the Workspot VDI deals with content storage and company security.

* As Millennials are taking over the workforce, do you think VDIs will take over the workplace for good, because it facilitates the Millennial lifestyle? How do you think this will impact the future of the workplace?

Brad Peterson is the VP of Marketing at Workspot, the leading cloud-based provider of VDI 2.0. Brad is responsible for company’s marketing strategy, brand, demand-generation and communications.

Previously, Brad was Vice President of Marketing at DocuSign, the global leader in eSignature and Digital Transaction Management. Before DocuSign, Brad joined Citrix for almost a decade where he built the global EBC program, produced solutions videos driving millions in pipeline, and was a regular keynote speaker for Citrix and partner events globally.

Brad joined Citrix in 2004 through the acquisition of Net6, where he relocated to the Citrix EMEA headquarters in Switzerland and launched the new security appliance business over a two-year period to a $30M run rate. Brad has also held executive roles at Net6 (acquired by Citrix), Octane (acquired by E.piphany), BayStone (acquired by Remedy) and Auspex (IPO).

Brad has an MS degree in Electrical and Computer Engineering from the University of Southern California and a BS degree in Electrical and Computer Engineering from the University of Wisconsin, Madison.

Website: www.workspot.com

Follow Workspot:

Facebook: https://www.facebook.com/O1Works

Twitter: @workspotinc

Billy Ash, Chief Digital Officer of Today’s Business, a full-service digital advertising agency specializing in social media marketing joins Enterprise Radio to discuss the customer journey to online purchasing.

Listen to host Eric Dye & guest Billy Ash discuss the following:

* What is the online customer purchasing process?

* What are the best practices for each of the steps?

* What does understanding this process mean to the marketer?

* What is the difference between the general purchasing process and the online purchasing process?

* How does social media and online reputation play into the online purchasing process?

As a veteran of digital advertising and social media, Billy Ash provides digital strategy, and creative and media solutions for leading brands. Leveraging 10 years of digital experience, Billy has delivered award-winning digital advertising and social media programs for brand like Lightpath, The Cleveland Cavaliers, Barnabas Health. Edible Arrangements, Quicken Loans Arena, New Jersey Medical School, and The Wet Brush.

Billy is a managing partner of Today’s Business, an award-winning digital marketing agency. As the agency’s Chief Digital Officer, Billy is responsible for leadership of the company’s digital team comprised of 50+ leading digital professionals. He oversees operations and leads he business strategy to drive revenue and growth for the agency and its clients. Billy is a Preferred LinkedIn, Facebook. Twitter and Foursquare Ad Specialist, running in the top 10% of advertisements for each platform since 2012.

Billy is the “Social Media Guru” in conducting consultations for a variety of business networks. He assists business owners by amplifying their marketing efforts via social media and digital advertising. Billy is also an active speaker and columnist within the digital industry.

Billy Ash Highlights:

* 10+ years’ experience in digital advertising

* Digital Strategist having developed and delivered over 1,000+ online marketing plans

* Managed 100’s of web projects

* Preferred LinkedIn, Facebook., Twitter and Foursquare Marketer

* Facebook Ad Specialist – top 10% CPC rate in the country

* Certified Grovo Champion

* LinkedIn Preferred Developer

* Google Analystics and SEO Specialist

Website: www.tbsmo.com

Today’s Business Facebook: www.facebook.com/tbsmo

Today’s Business Twitter: www.twitter.com/todays_business

Billy Ash Facebook: www.facebook.com/BillyAsh

Billy Ash Twitter: www.twitter.com/BillyAshJR

Internationally acclaimed Dr. Joseph Hkeik, principal at All Saints Skin Clinic, Sydney, Australia that implements his Art of Face Philosophy to deliver natural beauty and individuality joins Enterprise Radio.

Listen to host Eric Dye & guest Dr. Joseph Hkeik discuss the following:

* For more than 10 years, All Saints Skin Clinic in Australia has been the go to place in the domestic and international market.  Why is All Saints Skin Clinic different and preferred?

* Please elaborate on your “art of face” approach and philosophy.

* You have captured both the Australian domestic and a global market.  What are your clients looking for?

* Both women and men are satisfied clients.  How do your methods confidently enhance a women’s femininity or masculinize a man’s face?

* How do you provide for subtlety, discretion, security and confidentiality during treatments?

Dr. Joseph Hkeik, MB.BS (SYD) FRACGP, DPD UK, FFMACCS

Founder, All Saints Skin Clinic

Dr. Joseph Hkeik is an aesthetic physician with over ten years’ experience.  He is highly regarded for his expertise in delivering natural-looking results, drawing from his sense of artistic appreciation and commitment to patient care.

Dr. Hkeik graduated from the faculty of Medicine at the University of Sydney with a Bachelor of Medici ne and Bachelor of Surgery (MB.BS) in 1993. He is a fellow of the medical faculty of the Australasian College of Cosmetic Surgery (FFMACCS) and a fellow of the College of General Practice (FRACGP), has a Diploma in Practical Dermatology from the University of Cardiff (UK) and is a fellow of the Cosmetic Physicians College of Australasia (CPCA).

Dr. Hkeik was elected a councilor of the Australasian College of Cosmetic Surgery in 2008 and appointed as Assistant Dean during 2009, and then Dean of the Medical Faculty of the Australasian College of Cosmetic Surgery in 2013.

Dr. Hkeik’s professional achievements include speaking as an educator at numerous international conferences and his regular appearances on Channel Nine and Seven as an expert in the field of cosmetic medicine. He is consistently invited by the national and international media to comment on trends, procedures and breakthroughs in cosmetic medicine.

Dr. Hkeik has an innate passion for the arts. As a teenager, he spent many hours sculpting the human form and participated in two sculpture exhibitions. His passion for beauty has led him to further studies in sculpting, drawing, ceramics and painting. He studied film production at The Australian Film and Television Academy and did work experience on the set of ER in Los Angeles. These studies helped to increase Dr. Hkeik’s awareness of the effect of light on the sculptural quality of the face.

With a holistic background to art and to medicine, Dr. Hkeik was the first aesthetic physician to develop a systemized approach to facial rejuvenation; the “Three Triangles of Beauty.” He has a proprietary method of ‘mapping’ the face and has developed a balanced and holistic approach to facial features.

Website: allsaintsskinclinic.com.au

Social Media Links:

Facebook: https://www.facebook.com/allsaintscosmedical

Twitter: @allsaintscosmed

Instagram: https://www.instagram.com/allsaintsskinclinic