Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.

In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.

Hope you enjoy!

www.lapinquotidien.com

As a serial entrepreneur in event marketing, Bart Taveirne shares every detail of his journey on how to find your real passion by listening to yourself. "I was a bartender and I never went to Cuba!". That was the moment he knew he needed to change his life.

"Every Business Person is a Spiritual Person - we just got too detached".

Reach your goals, shift your awareness, listen to your inner voice.

Enjoy the episode!

Get in touch with Bart Taveirne via

www.consoulting.com

To know more about me

www.lapinquotidien.com

In this episode I have a talk with an amazing influencer in event marketing : Nick Borelli. Coming from Cleveland Ohio, he works all over the world as a event consultant and as a public speaker. He is also an great content creator around social media marketing and the event industry.

What you will learn in this episode :

- how to get started in the event industry

- the role of influencer marketing and community management

- how to measure ROI on events

- how and why to stay in your lane

- what PASSION means to him

- how to combine a crazy job with a family life

You can find him on all kinds of social media via @NickBorelli.

And you can find me on Linkedin

https://www.linkedin.com/in/laurentlootens/

Or on Instagram

https://www.instagram.com/lapinquotidien/

There are very clear rules in the filmindustry about how to do storytelling.

These rules are often well applied by brands when communicating through classic media, videomarketing, social media, etc.

But not when brands communicate their message via event marketing.

In this episode I explain you how you can apply these storytelling rules in the development of your new and creative event concepts.

Enjoy!

If you want more info about me :

Intragram Lapin Quotidien : https://www.instagram.com/lapinquotidien/

Twitter : https://twitter.com/lapinquotidien

Website of my event agency : http://lapinquotidien.com

Website of my fashion brand : https://so-phi.com/nl/

Influencer Marketing is a great way to develop your business and your brand as an EventProf. In this interview with Mariska Kesteloo from Word of Mice we have a great talk about Influencer Marketing in the MICE industry, about daring to say "YES", about entrepreneurship, how to start a business and mentorship.

Hope you enjoy this episode full of fire!

To get in touch with Mariska : http://www.wordofmice.com

To get to know more about Lapin Quotidien : http://lapinquotidien.com

In this episode I explain you how the rules of event marketing can be applied to retail concepts.

It is first of all about creating a solid Brand DNA for your shop.

After that I go into detail on :

- how to create a highly experiential shop

- adding the Human Touch

- being relevant to people and planet

Let's connect on Instagram : https://www.instagram.com/lapinquotidien/

Or via Linkedin : https://www.linkedin.com/in/laurentlootens/

Or via our website : www.lapinquotidien.com

In this episode, I have an open talk with the founder of Tutu Shop, Isabelle Dumortier. As a very young female entrepreneur, she runs an amazing brand, trying to run and dominate the world.

It is a talk about the journey of being an entrepreneur. And also just about life. How to improve it for yourself and others.

We talk about digital marketing, about daily habits that make a real difference and about unlocking the god(dess) inside you.

Hope you really enjoy this episode!

Visiting New York City is an Experience. Visiting the city was very inspiring to me and it taught me 3 valuable lessons that I will apply to my event marketing business.

As an event manager / event planner I will apply these three lessons on my next event concepts.

It's about making choices within a concept, being friendly and positive and also about creating Disney Experiences for adults.

Hope you enjoy this episode!

If you want to know more of my work, please visit

www.lapinquotidien.com

In this episode I am interviewing the 27 year old Connor Gillivan about how to start your own business.

A talk about entrepreneurship, having a good idea and monetizing it, how to solve frictions with your business partner and about staying positive and humble.

Connor is a serial entrepreneur that started out of his college dorm room. Sold over $25 million on Amazon, grown FreeeUp.com over 500% in the past year, etc

If you want to reach out to him :

• Facebook: https://www.facebook.com/connorgillivan/
• Twitter: https://www.facebook.com/connorgillivan/
• LinkedIn: https://www.linkedin.com/in/connorgillivan/
• Personal blog: http://connorgillivan.com/
• FreeeUp: https://freeeup.com/
• My calendar: calendly.com/connor-gillivan
• My email: [email protected]

I was always a little sceptic when I saw that book on the shelf. A 4 Hour Workweek? Really? That must be a scam. So I never bought it. But, in the end, after some recommendations, I did buy it.

In this episode I go through the basic principles of the book, and I tell you how it affected my life as an event manager, an entrepreneur and as a person in general. Because it will not only influence your business life, but your full lifestyle design.

Hope you enjoy!