Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

Have you ever felt like your LinkedIn profile is more of a stiff suit than a true reflection of who you are? Join the LinkedIn "Trifecta" for our monthly chat.

Featuring Michelle J Raymond, Michelle B Griffin, and Brenda Meller, we share techniques to help you learn how to properly Brand, Market, and Sell Yourself on LinkedIn.

Together, we dissect the noise of AI-generated content and offer up our personal stories as a testament to the fact that real connections stem from real people. We delve into the concept of a "digital twin" and how aligning your online presence with your real-life identity isn't just good practice; it's essential to stand out in today's digital crowd.

Watch the playback on LinkedIn:
https://www.linkedin.com/events/7177786274332725248/ 

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the full potential of your small business with my insider tips on enhancing visibility through strategic event promotion.

In this episode, I lay out a roadmap for coaches, consultants, and solopreneurs to make their mark with an impactful events calendar.

You’ll get a peek into my own tactics for promoting all  your events, from interactive virtual workshops to those exclusive client meet-ups.

Not only will you learn how to list events to demonstrate your expertise, but I’ll also guide you through using landing pages to convert curious site visitors into engaged participants.

And don't worry about keeping your audience in the loop; I've got a solid routine with LinkedIn and emails that keeps everyone eagerly anticipating what's next.

Step up your organizational game with our deep-dive into event calendar management, where efficiency meets innovation.

I chat about the ease of maintaining a fresh and relevant events list with the help of smart tools like Tockify and how it integrates seamlessly with website solutions like Kajabi.

As promised, here are the links I've mentioned:

View my LIVE Event Calendar:
https://www.mellermarketing.com/events-presentations

Event Calendar - Tockify
https://tockify.com/ -- offering a free and paid version
 
Website -- Kajabi: use my link for 30 days free
https://app.kajabi.com/r/6L82zSo7/t/mtjgzuip

As always, my affiliate links -- including Special Offers & Partner Discounts -- can be found here: https://www.mellermarketing.com/specialoffers 

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever pondered about trading the predictability of a 9-to-5 for the thrill of calling your own shots? Join me as I chat with the ever-inspiring Liam Darmody for a deep dive into the enthralling world of self-employment.

We get real about transitioning from the corporate grind to the freedom and challenges of entrepreneurship, sharing our journeys of personal brand investment and how it's shaped our careers to better align with our passions.

In this heart-to-heart, Liam and I discuss the intertwining of hobbies and professional life, revealing how authenticity on platforms like LinkedIn can draw in opportunities and connections that resonate with us on a deeper level.

We tackle the fears of judgment and the outdated notion of keeping personal and professional lives separate, highlighting the strength that comes from being genuine in every aspect of our lives.

Plus, we celebrate the supportive communities that have bolstered our confidence and enabled us to grow both personally and professionally.

Wrapping up, we offer listeners some practical strategies for making the most of your social media presence, focusing on LinkedIn as a tool for business growth. Liam introduces his new venture, Liam's Brandstand, underscoring the value of supporting each other's brand journeys. Whether you're looking to strengthen your voice on LinkedIn or simply craving inspiration to take the leap into self-employment, this episode is brimming with encouragement and wisdom to help you navigate the vibrant landscape of personal branding.

Originally aired on LinkedIn / YouTube on Tuesday, December 5, 2023.

Connect with Liam:
https://www.linkedin.com/in/liamdarmody1
https://www.liamsbrandstand.com/

Watch it on YouTube:
https://www.youtube.com/watch?v=LfUclql80ck?sub_confirmation=1

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Can headshot sessions be fun? YES! Join the conversation with Scott Lawrence, a headshot photographer who's an expert in professional headshot photos, but who has a knack for capturing fun poses that can help you shape your personal brand. 

In this episode, we discuss how a headshot does more than just show your face—it shows the world who you are and what you stand for, even if you're self-employed as a coach, consultant, speaker, and/or author.

As we discuss the blend of photography and personal branding, I share how the images Scott has captured of me over the years have made a positive, memorable impact on my social media engagement. 

We go beyond the basics – discussing how comfort in front of the camera isn't just a skill but a necessity in our digitally-driven age.

Scott and I cover the nuances of presenting an authentic self, from the clothes that capture your essence to the power of personal touches that add depth to your professional portrayal. It's all about crafting a brand image that's as dynamic and unique as you are.

Wrapping up, Scott and I dive into the practical tips that can elevate your professional presence, from the perfect backdrop for video calls to the subtleties of choosing attire that won't date your image. 

If you're looking to brush up your LinkedIn profile or you're simply hungry for a different type of headshot photo session, this episode is your go-to guide. Personal Branding Sessions can be so much more and can even include Silly Faces, Outtakes & Props.

Originally aired November 28, 2023

Connect with Scott: https://www.linkedin.com/in/slawrence3/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I'll remind you of the value of surrounding yourself with others when you're self-employed. You'll gain inspiration, continually learn, build alliances, and more!

PRO TIPS:

• Find a group at your level or or better – if your goal is to learn, grow, get accountability
• Find a group at your level, or still developing – if your goal is to practice coaching, provide support
• Paid – you will pay attention
• Group vs. 1:1
• Some paid offer a facilitator
• Some free include a facilitator – which can be used for content (YouTube, lead gen, etc.)

Let me know if you found this helpful. Email me at [email protected] 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Road Books, a press lavishing attention on the voices of women writers over 40.

Together, we dissect the complexities of live streaming, audience connectivity, and the intricate dance of crafting a successful author brand and robust market strategy. Our dialogue transcends the surface-level chatter, delving into the heart of self-publishing and the imperative of professional quality in book production – a pursuit that can stand shoulder to shoulder with the giants of the industry.

The journey of publishing a book is akin to navigating an intricate labyrinth, and through our conversation, listeners gain a compass to steer by. From the financial intricacies of self-publishing to the strategic choices that frame an author's career trajectory, every decision is a foundational stone in the edifice of your professional goals. The tales of my own experiences serve as signposts, highlighting the value of diverse feedback and setting expectations for those about to embark on their first publication. These insights are a beacon for those seeking to hone their craft and those forging their path in the publishing journey.

As we draw the curtains on our session, the focus shifts to the cultivation of an author's career, akin to tending a garden that requires constant nurturing. We plant seeds of thought on the importance of author marketing, the creation of a captivating backlist, and the potential for series and spin-offs that continually entice your readers. Moreover, we pay homage to the inspirational Elizabeth Gowing, underscoring the power of strategic networking and community engagement. Lynne, with her expert guidance on the publishing process, ensures that patience and a learning spirit are the companions of any author looking to leave a lasting imprint in the dynamic world of storytelling.

Originally aired November 21, 2023

Connect with Lynne: https://www.linkedin.com/in/lynnegolodner/
https://scotiaroadbooks.com/
Book writing software: https://www.atticus.io/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever faced the pressure of staying composed when tech gremlins wreak havoc on a live event? This podcast breaks it all down for you, due to a recent LinkedIn Live interview, which you can watch here:

https://www.linkedin.com/events/7160420507631190016

 From audio mishaps to frozen screens, I dissect LinkedIn Live's every unpredictable moment, demonstrating how to pivot strategies, keep cool, and communicate with your audience to turn tech turmoil into a masterclass in adaptability.

This episode isn't just about rolling with the punches; it's about embracing them, laughing along the way, and delivering value—and a good story—for you!

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever feel like you're on the brink of burnout, juggling your entrepreneurial dreams and personal well-being? Fear not, as Dr. Sandra Lewis joins us to deliver a lifeline for the hardworking entrepreneur. In our engaging conversation, we peel back the layers on the importance of self-care, discussing how our bodies are more than biological machines; they're barometers for our health and harbingers of burnout. Dr. Lewis, a clinical psychologist and personal energy strategist, shares her expertise on recognizing and responding to our body's signals to maintain sustainable success.

With the hustle culture permeating every corner of entrepreneurship, we often forget that productivity and well-being must dance together in harmony. Listen in as we reveal practical strategies that weave self-care into the very fabric of your work life. We chat about creating those much-needed pauses—yes, even a dance break counts!—to reignite creativity and sustain energy levels. These candid strategies and personal anecdotes serve as a reminder that taking care of business starts with taking care of you.

Wrapping up our conversation, we turn to the heart of what keeps us fueled—purpose and connection. We explore the transformative journey Sandra embarked on, from academia to entrepreneurship, and how understanding your 'why' can profoundly influence your work and voice. Beyond personal stories, we underscore the power of community and support networks, like Innovation Women, for entrepreneurs grappling with stress. So, give yourself the permission to pause, plug in, and be guided towards a more balanced, purposeful existence in the demanding world of entrepreneurship.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Being self-employed can be challenging at times. Especially when business demands, illness, staffing changes, or anything unless unpredictable occurs. In this episode, I discuss why it's important to be agile, nimble, and give yourself grace!

The good news? Your audience probably won't even know if you're off schedule.

I pull back the curtain on how pivoting swiftly has been key to my entrepreneurial ventures, especially through the unpredictable waves of COVID and staff turnovers.

From maintaining a content calendar to bouncing back after personal setbacks, I'll walk you through the resilience and grace that self-employment demands, all while keeping your business on course. 

I also offer two examples of how I've pivoted recently with my business. I discuss the impact of tweaking my podcast schedule, and a "softer" response to my 'Bootcamp with Brenda' course in conjunction with my own desires to evolve this online course. 

I hope this episode inspires you to give yourself space and grace to pivot in your business when needed.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Learn how setbacks can become stepping stones in this conversation with Angel Henry, who has seamlessly transitioned from tech guru to a master of leadership and inclusion.

In this episode, Angel shares her insights, where mishaps are not merely brushed off but embraced as the valuable life lessons they truly are.

Listen and learn about a four-step Agile Mindset framework, a versatile tool that transcends beyond the boardroom into the realm of personal aspirations.

Angel reveals how listing tasks, weighing their values, and the art of reflection can revolutionize not only how you approach project management but also personal endeavors like fitness goals.

Discover the profound difference between a fixed and a growth mindset, and equip yourself with practical strategies for effective problem-solving whether you're an author facing writer's block or a consultant juggling myriad client needs.

As we wrap up, Angel and I delve into the underestimated power of feedback in honing our craft, with QR codes emerging as the unsung heroes of interactive presentations. We ponder over the creation of robust professional networks and the solidarity found in cohorts, especially through trying times such as during a pandemic. If you're looking to not just survive but thrive in both your professional and personal life, by adapting, reflecting, and growing, this is an episode you won't want to miss.

Originally aired live on LinkedIn on Tuesday, November 7, 2023

Connect with Angel on LinkedIn: https://www.linkedin.com/in/theagileenthusiast/

Watch it on YouTube: https://www.youtube.com/watch?v=5BF6oOw6OUE 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)