Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

Embark on a transformational journey from traditional employment to the thrilling autonomy of self-employment with insights from our Shift Live-a-thon panel. Expert voices like virtual event guru Christopher Johnson, marketing strategist Megan Vogias, and tech-tip wizard Michelle Kaye join us to unravel the complexities of leveraging technology to amplify your brand and streamline your entrepreneurial endeavors. Discover how a professional branded email can set you apart and why efficiency in tech can make or break your solo success story.

The digital landscape is teeming with tools to elevate your business, but have you unlocked the full potential of AI in your virtual meetings? We dissect how AI can revolutionize your Zoom experiences, providing summaries and transcriptions that capture every vital detail. Listeners also have their pressing questions answered, from the innovative use of QR codes to the selection of the right tech based on one’s comfort level with platforms like Microsoft or the feature-rich ecosystem of Google web tools.

As we wrap up our session, our panelists share their resources and checklists available to give your entrepreneurial spirit the edge it needs. Not just content with discussion, we equip you with actionable strategies for a robust marketing technology stack and engaging content creation. Plus, Michelle Kaye generously shares her tech checklist, complete with a Canva QR code leading to a blend of free and premium supports, ensuring your journey as a solopreneur is backed by the best in the business. Join us and transform the way you manage, market, and grow your solo venture.

Watch the video playback & get the resources from Christopher, Michelle & Megan:
https://www.mellermarketing.com/shift

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Listen in to this candid chat about the rollercoaster ride of entrepreneurship on our latest podcast. This episode provides an abundance of insights, as Lori Jo of Popspeed Digital Marketingtakes us through the dance of partnership in both life and business.

We tackle head-on the reality that sometimes, life after an unexpected job loss isn't just about finding a new job—it's about crafting a new identity as a solopreneur, complete with the empowerment and the daunting challenge of health insurance navigation.

Imagine being part of an Accountability Lab group that gives you momentum. That's part of our shared story, where Lori Jo and I give you an insider look at how embracing a structured remote work setup can catapult personal and professional growth.

We also celebrate the courage it takes to swap the corporate safety net for the invigorating uncertainties of self-employment, and how passion projects can lead to the creation of a meaningful family legacy.

This episode doesn't skim over the nitty-gritty of entrepreneurship. We share the significance of networking and public speaking as tools not just for personal growth, but for broadening business horizons.

From library chats to LinkedIn strategies, we explore the necessity of pivoting and persistence. We're here to share our journey and encourage you to 'just keep swimming' through the unpredictable tides of self-employment.

Join us for this invigorating discussion and don't forget to connect on LinkedIn for more behind-the-scenes stories.

Connect with Lori Jo on LinkedIn:
https://www.linkedin.com/in/lorijovest/

Watch the video interview on YouTube:
https://www.youtube.com/watch?v=98rPfJzqKmQ

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Discover how the often-overlooked power of feedback can revolutionize your business, a gem of wisdom I've leveraged through my recent coaching, webinars, and online programs. Listen in as I share the ways feedback can influence product success, customer perception, and the delicate art of marketing, ensuring your offerings resonate with the very heart of your target audience.

In an exciting blend of group coaching revelations and the potency of accountability, I share innovative strategies that promise not only to engage clients but to inspire action and measurable progress.

Learn about my online programs, 'Bootcamp with Brenda' and 'The Recipe for Social Selling on LinkedIn'—your pathways to mastering career transitions and the social selling landscape. 

Plus, seize the chance to chat with me and provide feedback on what's holding you back from using LinkedIn as a coach, and in exchange I'll provide you with a complimentary LinkedIn profile mini audit*, an exclusive offer that could redefine your professional presence online. Don't miss out on these actionable insights that could be the catalyst for your next big leap in the professional realm!

Offer details:

• You are currently a coach or consultant, or pivoting into becoming one this year
• You have a LinkedIn account and know your login
• Your primary social media for your coaching / consulting business isn’t LinkedIn. It’s IG or FB or maybe even TikTok or YouTube. But it’s not LinkedIn. LinkedIn is an afterthought. Or it intimidates you. Or it confuses you. 
• Your audience includes people who are business professionals

* Email me at [email protected] for details. 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Join me as I interview Amanda Sterns about Journaling, in this chat, entitled "Journaling Is More Powerful Than You Think It Is."

Amanda navigated the diverse applications of journaling, from managing mental health to supercharging productivity, ensuring listeners can tailor this transformative tool to fit your unique entrepreneurial path.

The heartwarming practice of collaborative journaling can significantly deepen bonds and enhance communication. This episode takes you through the emotional resonance this method holds.

Alongside live interactions with our listeners, we explored the potential of journaling to foster self-compassion and provide solace amidst the rollercoaster of self-employment.

Rounding out our conversation, Amanda shared her expertise on the Journaling for Growth Membership Program, a beacon for those seeking a community of like-minded journaling enthusiasts.

Drawing from personal experiences and listener contributions, we celebrated the myriad of journaling formats that exist – from morning pages to habit trackers, digital apps to old-school pen and paper – each one a stepping stone towards greater self-understanding and goal achievement.

Connect with Amanda: https://www.linkedin.com/in/amandasternjournaling/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you ready to take the reins and steer your career towards the horizon of self-employment? Terry Bean, the mastermind behind Motor City Connect and TEDx Detroit, joins us to illuminate the path from the conventional 9-to-5 grind to the fulfillment of entrepreneurship.

Terry's journey and impact offer a roadmap filled with practical wisdom and encouragement for those poised at the threshold of this life-altering transition.

This episode promises to be more than just a conversation—it's a catalyst for the change you've been contemplating, packed with strategies and personal anecdotes that will empower your next bold step.

Terry lays out the six degrees of connectedness, showcasing the essential role of building strong relationships in achieving personal and business success.

With his insights from Behavioral Elements, he offers a compelling look into how understanding behaviors and motivations can greatly enhance our ability to forge meaningful connections. For an added bonus, Terry has crafted an exclusive video just for our listeners, complementing the transformative ideas shared during this session. So, if you're on the brink of embracing your inner entrepreneur or simply aiming to elevate your connection skills, this episode is your ticket to a richer, more connected future.

Watch the video playback & get Terry's resources:
https://www.mellermarketing.com/shift

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a podcaster looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Hedieh Azad's LinkedIn profile. Hedieh is a podcaster and her show is called: "Ideas for the workplace"

On Apple Podcasts:
https://podcasts.apple.com/ca/podcast/ideas-for-the-workplace/id1735314440

On YouTube:
https://youtube.com/playlist?list=PLY60-Xu1yMs6oIAdFdB7Uj4ew2Dyymvjk&si=JbtsSav-Jo-ZHySm

On Spotify:
https://open.spotify.com/show/2dlaY84gVFwTwzjgafbNMB?si=jtmGgyVCSF2SAdlns-7r2g

Visit Hedieh's LinkedIn profile:
https://www.linkedin.com/in/hediehazad/

FREE CHECKLIST: LinkedIn for Podcasters
https://www.mellermarketing.com/yourpodcast

This checklist, created by LinkedIn coach and new podcaster, Brenda Meller, provides easy ways to promote your business and your podcast through LinkedIn.

These tips can help you to get a bigger slice of the LinkedIn pie to grow your business AND your podcast, wherever you're at in your podcasting journey.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood.

Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey but also how solopreneurs and businesses can honor their customers' diverse experiences with sensitivity and grace.

We've all seen our inboxes inundated with reminders not to forget Mom on her special day, but what goes unaddressed is the twinge of pain these messages can cause.

I offer simple, practical suggestions to allow your subscribers to opt-out from holiday-specific communications, a practice that isn't just about avoiding discomfort but also about showing understanding and respect for individual circumstances.

I extend practical advice to solopreneurs and businesses on how to craft marketing that is both compassionate and inclusive. By listening to this conversation, you'll grasp the profound impact a human touch can have in business communications, and how responding with kindness to expressions of loss can make all the difference.

BLOG:
https://www.mellermarketing.com/blog/mothers-day-fathers-day-email-opt-out

LinkedIn Post:
https://www.linkedin.com/posts/brendameller_some-of-us-dont-have-a-mom-stop-sending-activity-7191779747197079553-klcW

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever felt that twinge of guilt when you turn down a "quick coffee" because deep down, you know your time is worth more?

In this talk, I'll take you on a journey through my own experiences, from the early, over-eager days of saying yes to every coffee invite, to the present where I've mastered the art of graciously declining while keeping my connections robust and my calendar in check.

This episode is peppered with humor and the hard-earned wisdom that comes from setting boundaries that ensure our expertise isn't just appreciated but compensated.

Being freelance does NOT mean you work for free!

Learn how a cheeky Instagram post about consulting fees became a viral sensation, and more importantly, how it underscores the message that our time as freelancers is precious. I'll share practical tips for balancing professional commitments with personal time—because no one wants to spend their weekends playing catch-up when they could be sipping mimosas at brunch, right?

Original IG post from 2019:
https://www.instagram.com/p/B2AbUYQldtD/

2024 LinkedIn Post:
https://www.linkedin.com/posts/brendameller_consultant-coach-solopreneur-activity-7186317493982916608-DTKO

Want to "Pick My Brain"? 
I do offer 1-to-1 LinkedIn coaching services. Visit this to learn more: 
https://www.mellermarketing.com/1-to-1-linkedin-coaching and pick an option to get started 😎

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the secrets to podcasting success with the guidance of Adam Schaeuble, a master podcaster and entrepreneur who transformed his career from fitness center owner to podcasting strategy coach.

My conversation with Adam is an inspiring tale filled with practical insights for anyone aiming to make their mark with a podcast.

Listen in as Adam reveals the key strategies that led to the success of his latest podcast, Podcasting Business School, designed to help service providers and coaches expand their reach through engaging audio content.

Choosing the right name for your podcast can be the difference between obscurity and stardom, and we dissect the art of podcast naming to help you capture the attention of your ideal audience. We navigate the common pitfalls and provide you with a checklist to ensure your podcast title resonates with potential subscribers and enhances discoverability. When it comes to measuring success, we go beyond just download numbers, highlighting the benchmarks and strategies that align with your podcast goals, whether you're looking to treat your podcast as a hobby or a profitable business venture.

Wrapping up our discussion, we explore the powerful strategies behind repurposing content, community engagement, and hosting innovative events like my monthly pod pals zoom party that connects podcasters for collaboration. We also delve into the importance of content planning and embracing imperfection, with my personal story of podcasting pitfalls serving as a humorous reminder of the growth journey. As we bid farewell, I encourage you to share your podcasting experiences and join the conversation on our socials, especially if you're a LinkedIn enthusiast looking to make waves in your network.

CONNECT with Adam:
https://www.linkedin.com/in/millionpoundmission/
 
Listen to Podcasting Business School:
https://www.podcastingbusiness.school/

Join Adam's Download Growth Club: https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=BRENDA

Watch our chat on YouTube:
https://www.youtube.com/watch?v=PvbGeeLBw84 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock a world of sharpened focus and productivity with certified professional organizer Angie Hyche, our special guest who masterfully unpacks the pervasive issue of clutter in our lives.

Whether it's a pile of unsorted mail that's taking over your kitchen counter or a calendar so crammed that it leaves you gasping for breath, Angie's expert guidance offers a beacon of hope. We traverse the landscapes of physical and mental messes, discovering the subtle yet profound ways they can obscure our paths to success and contentment. Angie doesn't just diagnose the problem; she prescribes personalized solutions that promise to streamline your environment and your mind.

Feel the weight lifting off your shoulders as we map out the art of calendar curation. Imagine a schedule that serves not just as a list of tasks but as a collection of purposeful actions steering you toward your ambitions.

The conversation shifts to a reminder about making time for strategic reflection, and the art of distinguishing the essential from the expendable in your professional life. This episode isn't just about finding time; it's about refining it to its purest form, making every second count.

For our Innovation Women and Speaker Friends, don't miss the exclusive event invite tucked in at the end—because sometimes, the ultimate decluttering is the fusion of brilliant minds in a symphony of shared growth and learning.

Connect with Angie: https://www.linkedin.com/in/shipshape-solutions/

Watch this episode on YouTube: https://www.youtube.com/watch?v=rC4en4y92lg?sub_confirmation=1

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)