Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

Rachel Lindteigen on SEO Tips for Entrepreneurs: Blogs, Websites, Podcasts, Oh My! #enthusiasticallyselfemployed #linkedinlive

Unlock the secrets to a thriving online presence with Rachel Lindteigen, a seasoned SEO and content marketing expert boasting over two decades of experience in digital marketing. Curious about how you can drive traffic to your website without breaking the bank on ads? Rachel shares her journey from the corporate world to independent consultancy, revealing the power of organic marketing and content creation. Whether you're an entrepreneur, blogger, or podcaster, Rachel’s tips are designed to help you boost your traffic and profitability through effective SEO strategies.

We explore the fundamentals of SEO that every entrepreneur should know. Should you invest time or money in SEO? Understanding the basics can protect you from being duped by dishonest providers. Rachel also demystifies the transition from Universal Analytics to Google Analytics 4 (GA4), emphasizing its importance for tracking website traffic, marketing effectiveness, and user engagement. These insights are crucial for refining your marketing strategies and enhancing your website’s performance, leading to higher conversions and sales.

Discover the power of long tail keywords and how aligning your content with consumer intent can drastically improve your user experience and reduce bounce rates. Rachel shares her innovative strategies for optimizing content, including the integration of podcast transcripts and focused keywords that cater to Google’s evolving algorithm. We also discuss the best SEO tools and the rise of AI-generated content, ensuring your content remains original and high-quality. Engage with us on social media, share your thoughts, and join the conversation as we equip you with the tools to master SEO.


Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-lindteigen/

Visit her website: https://www.etchedmarketing.com/freebies

Subscribe to her YouTube channel: https://www.youtube.com/Etchedmarketingacademy

Watch the playback on LinkedIn: https://www.linkedin.com/feed/update/urn:li:ugcPost:7168760840874024960/

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or coach / consultant looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Jenny Morin.

TIPS we covered include:
▪️  LinkedIn Profile Verification: Necessary?

▪️ Changing a Business Name on your LinkedIn Profile

▪️ Suggested LinkedIn Banner Image changes

▪️ Ways to generate more engagement with posts

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever wondered how to make your voice heard in a sea of constant noise? Join us as we sit down with Orly Zeewy, a fellow member of Innovation Women, who has mastered the art of helping solopreneurs and startups rise above their competition.

Links Mentioned:

• Connect with Orly on LinkedIn: https://www.linkedin.com/in/orlyzeewy/
• https://zeewybrands.com/ 
• https://zeewybrands.com/brandpackages/
• https://www.linkedin.com/in/orlyzeewy/
• Order her book from Amazon: https://bit.ly/readylaunchbrand
• Download her free tips on building a personal brand: https://bit.ly/3RlE2cj

Orly delves into the importance of owning your unique superpower and crafting a message that is more about your clients than yourself. She offers invaluable insights into why understanding your ideal audience is the cornerstone of any successful business. This isn't just about survival; it's about thriving by attracting the right audience through clear, compelling communication.

Throughout the conversation, we tackle the critical steps to refining your business messaging for genuine success. Orly emphasizes the necessity of thorough research before launching any venture and shares practical tools like Survey Monkey and Google Forms for gathering pivotal feedback. With startup failure rates being what they are, she underscores the importance of continuously honing your message to stay relevant in this hyper-competitive market. For those just starting out or looking to pivot, Orly’s advice could be the game-changer you’ve been waiting for.

In our final segment, we explore the fascinating role of AI tools like ChatGPT in enhancing both creativity and productivity. Orly provides a balanced perspective on how these tools can be incredibly useful, yet still require that irreplaceable human insight. She also walks us through her various brand-building packages tailored for solopreneurs and small businesses, including LinkedIn rebranding and workshops. Whether it’s mastering your pitch or harnessing the power of storytelling, discover how Orly’s expertise can help elevate your brand, while reminding us all of the timeless value of emotion, relatability, and humor in effective branding.

WATCH IT ON YOUTUBE

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Meg Gluckman, who is a Divorce & coparenting coach

TIPS we covered include:

▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically

▪️  The difference between "Follow" and "Connect"

▪️ Suggested LinkedIn Headline updates, including capitalization of key words

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the secrets of boosting your professional presence with the dynamic fusion of LinkedIn and AI as we sit down with Angela Pitter, founder of LiveWire Collaborative. Angela, an accidental entrepreneur, shares her incredible journey and the innovative ways she helps mid-sized companies and nonprofits enhance their branding and engagement strategies using LinkedIn. Get ready to understand how AI can be a powerful co-pilot in your professional toolkit, assisting with brainstorming, research, and driving business growth.

Ever wondered how effective LinkedIn's AI tools really are for optimizing your profile? We're diving deep into our personal experiences with these tools, revealing their strengths and limitations. While they offer great starting points for beginners, seasoned professionals might find them lacking. We also compare these tools to others like ChatGPT, Copilot, and Google's Gemini, offering insights into the evolving AI landscape and what future advancements might bring.

Get hands-on tips for creating detailed personas and targeting your audience more effectively using AI tools. Angela provides a thorough guide on verifying AI-generated information and highlights the importance of steering these tools to get the best results. We also address technical hiccups with live streaming on StreamYard, share best practices for connecting on LinkedIn, and dive into Angela’s passion for training nonprofit boards. This episode is packed with practical advice and expert insights to help you leverage AI and LinkedIn for ultimate professional success.

WATCH ON YOUTUBE

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Valerie Mummert.

TIPS we covered include:

▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically

▪️ Having a refreshed Headshot Photo

▪️ Suggested LinkedIn Headline updates

▪️ And more!

Watch it on YouTube

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever wondered how to authentically market your new business and connect with your audience in the digital age? Join me as I welcome Lauren Patterson, co-founder of That Random Agency, who brings over a decade of experience to our conversation, delivered at the SHIFT-LIVE-A-Thon event, "How to Market Your New Business."

Lauren shares essential tips for entrepreneurs and business owners, highlighting the importance of self-awareness and passion in crafting genuine marketing efforts. She underscores the need to deeply understand your target audience, identify their pain points, and effectively address their objections. Lauren also provides insights on selecting the right marketing channels and emphasizes the value of building a robust network through openness to new connections and opportunities.

But that’s not all! We also dive into the best practices for engaging with your audience during virtual events. Lauren discusses the significance of using chat features to connect with multiple speakers and provides her expertise on podcasting. As we gear up for insights from podcasting expert Kendra Corman, Lauren encourages listeners to connect with her on LinkedIn. This episode is packed with actionable advice and strategies to help you master digital marketing and audience engagement, ensuring your business flourishes in the digital space. Tune in to unlock the secrets of successful marketing and audience interaction from two industry experts!

Watch the video playback & get the resources from Lauren:
https://www.mellermarketing.com/shift

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of David Verduyn https://www.linkedin.com/in/davidverduyn/

TIPS we covered include:

▪️  Spending more time and increasing focus on network engagement to build your visibility

▪️ Having a refreshed Headshot Photo and intentional Header Image

▪️ Reviewing profile from top-to-bottom, to ensure info is accurate for your ideal target audience

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Want an easy way of creating social media content? Use FAQs. When someone emails to ask you a question related to your expertise, do what I do, as explained in this podcast:

✅ Don't respond to just one person, especially if they are not yet a client. Respond and create content that can help more than one person.

✅ If it requires a demonstration, capture your explanation on video. I like Zoom, which allows you to easily screen-share as you go.

✅ Aim for one take, so you don't have to do a lot of editing. It's OK if it's not perfect. Done is better than perfect, and you'll get better the more you do these.

✅ If you do create a video, make sure it's public and your response is generic. OR if it doesn't require a video, consider a blog instead -- preferably on your website.

✅ Once you're done creating the content, share it with the person who asked you AND also share it on social media!

THE QUESTION: How do we get back into our LinkedIn company page? The employee who set up the page left our company and didn't transfer access.

Watch this video on YouTube to see how I explain the verification process using your company email and how I break down the specific actions needed to regain control of your LinkedIn company page. 

Whether you're a small business owner or part of a larger organization, these insights are critical to maintaining uninterrupted access to your company's online presence. Say goodbye to the frustration of lost admin rights and hello to a more secure and well-managed LinkedIn strategy!

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Get ready to transform your entrepreneurial journey with expert insights from Shulamit Berlovtov, the Entrepreneur's Therapist. Discover how to navigate the emotional rollercoaster of running a business and shift from a scarcity to an abundance mindset. Shulamit's heartfelt advice on managing cash flow anxieties and building a supportive team will empower you to face financial stresses with confidence and resilience.

Ever wonder how acknowledging your negative emotions can actually bolster your resilience? In this episode, we unpack the power of recognizing and embracing discomfort, moving beyond the simplistic positive versus negative dichotomy. Through personal stories, like confronting financial crises, we delve into how a balanced approach to emotions can lead to sustained well-being and a more resourceful mindset. Shulamit's tips on using affirmations effectively and addressing past traumas, particularly around money, provide a nuanced roadmap for fostering emotional health.

In our concluding discussions, we focus on the importance of completing the stress cycle with activities like dancing and singing to transition from a state of stress to creativity. Shulamit's passionate insights offer profound peace and reassurance, emphasizing simple gestures and empathy. This episode is a remarkable resource of strategies for maintaining mental health in business, punctuated by heartfelt moments that promise to leave you feeling inspired and connected. Tune in and embrace the journey toward a more balanced, abundant mindset in your entrepreneurial endeavors.

Watch it on YouTube:
https://www.youtube.com/watch?v=1HRzqzZkvSU 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)