Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

In this episode, I discuss that I reached 67,000 followers on LinkedIn for the 2nd time.

Main points I discuss:

• Follower Growth: I recently reached 67,000 followers on LinkedIn for the second time.
• LinkedIn's Data Purge: I experienced a drop in followers due to LinkedIn's removal of fake accounts in 2023
• Tracking Follower Growth: I use Shield Analytics (use my code to get 10% off: https://www.shieldapp.ai/?via=brenda) to track my follower data and identify trends.
• Quality Over Quantity: I focus on creating valuable content for my target audience rather than just aiming for a high follower count.
• Celebrating Milestones: I'm excited to continue growing my LinkedIn following and reaching new milestones.

Key Takeaways for YOU:

• Track your follower growth: Use tools like Shield Analytics to monitor your progress and identify trends.
• Focus on quality followers: Prioritize creating valuable content that resonates with your target audience.
• Celebrate milestones: Acknowledge your achievements and share them with your followers.
• Be patient: Building a strong following takes time and consistent effort.
• Learn from your data: Analyze your follower data to understand what works and what doesn't.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Sybil Stewart. https://www.linkedin.com/in/thesagestewart/

TIPS we covered include:

▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically

▪️ Having a zoomed-in Headshot Photo, where your face is 50-60% of the circle

▪️ Suggested LinkedIn Headline updates, including the use of emojis

▪️ And more! 

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

This was a panel discussion on "Speaking Strategies for Solopreneurs" with Jenn Espinosa-Goswami, Barbara Boldt, and Bobbie Carlton

Register to watch the playback and get presenter resources mentioned in this podcast episode here: https://www.mellermarketing.com/shift

Here are some of the key questions discussed during the panel discussion:

• How do I find paid speaking opportunities?
• How do I monetize my speaking engagements?
• How do I sell myself to a meeting planner?
• What resources do I need before I start looking for speaking opportunities?
• Should I publish a book before or after I start speaking?
• What kind of speaking opportunities should I be looking for?

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/

LinkedIn Profile Tips from Brenda Meller

• Headshot and Banner:
  • Update your headshot regularly.
  • Incorporate your logo into the banner for branding.
  • Keep the banner visually appealing and relevant to your target audience.
  • Consider changing the banner periodically to keep it fresh.
• Headline:
  • Experiment with different wording to make your headline more engaging and optimized for search.
  • Use keywords that your target audience would search for.
• About and Experience Sections:
  • Highlight your expertise and how you can help your clients.
  • Don't be afraid to repeat key information in both sections.
  • Include a call to action in your Experience section to encourage engagement.
• Skills:
  • Use skills strategically in both sections to improve your profile's visibility.
  • Focus on the top five skills that are most relevant to your work.
  • Consider using fewer skills in your Experience section to avoid truncation.
• Additional Tips:
  • Post regularly to maintain a strong online presence.
  • Consider adding a downloadable resource or email signup option to your profile.
  • Use a consistent tone and style throughout your profile.

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Watch this on YouTube: https://youtu.be/gJ1_-X-KuO8

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

After a brief break from episodes -- I'M BACK!

Key topics discussed in this episode:

• Reason for podcast hiatus: Increased workload and events, especially after back-to-school season.
• Balancing podcasting with business: Struggles of maintaining a regular schedule while focusing on client work.
• Seasonal fluctuations in business: Experiences of ups and downs in revenue throughout the year.
• Strategies for managing expenses: Adjusting spending based on income levels.
• Self-care and burnout prevention: Importance of rest and relaxation, as exemplified by a recent hammock experience.
• Future plans for the podcast: Incorporating audience questions and expanding on LinkedIn topics.
• Call to action: Encourages listeners to subscribe, review, and suggest topics.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed. 

Connect with Avivit:
https://www.linkedin.com/in/reddstrategy/ 
https://www.reddstrategy.com/

Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists in private practice. She shares her journey, recounting the strategic decisions and challenges she faced along the way, including her attendance at a mental health marketing conference that validated her choice. This episode promises valuable insights into the importance of understanding your target audience and the competitive landscape to carve out a niche that aligns with your passion and expertise.

Discover practical strategies for building trust and collecting testimonials, essential elements for establishing credibility in any niche market. Abhavit dives into the specifics of how she built trust within the mental health field, from presenting workshops to gathering and leveraging client feedback. We provide actionable advice for new coaches on effectively using testimonials to enhance visibility and reputation, particularly through platforms like Google Business Profile. This chapter is perfect for those looking to understand the importance of client-centric approaches and the power of reviews in creating a reputable business presence.

Lastly, explore the critical role of certifications and the impact they have on building credibility in niche coaching. Hear Abhavit's experience transitioning from a decade-long career in marketing and graphic design to becoming a niche coach for therapists, highlighting the importance of leveraging existing skills. We discuss the balance between theoretical education and practical experience, and how to structure your online presence to attract your ideal clients. With tips on becoming a thought leader in your field and the necessity of ongoing engagement, this episode is packed with actionable advice to help you stand out and succeed in your niche market.

Originally aired on Tuesday, April 16, 2024 on YouTube: 
https://youtube.com/live/4G9weR6QJ9Q

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Tom Livingston.

TIPS we covered include:
▪️  Shifting from #OpentoWork to Self-Employed to market yourself as a consultant

▪️ Having a refreshed Headshot Photo to ensure you are putting your best (current) face forward in your personal brand development

▪️ Using your Header Image to market your consulting expertise

▪️ Creating a Company Page (free) on LinkedIn. How to: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever wondered how to amplify your business's digital presence without breaking the bank? Join us as Bobby Umar, a renowned TEDx speaker coach, shares how to master the art of growing a multi-platform digital voice from scratch. This talk was delivered at the SHIFT-LIVE-A-Thon event, "How to Build Your Multi-Platform Digital Voice for Your Business."

Bobby takes us on his inspiring journey of leveraging social media platforms like Twitter, LinkedIn, Facebook, and YouTube to propel his speaking career and personal brand—all starting with zero budget.

Listen to learn about the benefits of a multi-platform strategy, including reaching diverse audiences, driving cross-platform growth, and repurposing content effortlessly. Bobby also shares the latest trends in thought leadership, the power of human-anchored opinions, and why video and storytelling are non-negotiable in today’s digital landscape.

Get ready to transform your digital presence with actionable insights from Bobby Umar. He breaks down the six essential steps to crafting a digital voice that genuinely resonates with your target audience, stressing the importance of showing care, delivering value, and anticipating audience needs. Learn how to make your followers feel understood and valued while getting a sneak peek into Bobby's TEDx Mastery Intensive program, which offers personalized coaching calls to help you elevate your game.

We wrap up by highlighting ways to connect with Bobby across various platforms and an invitation to explore his business offerings. Don't miss this opportunity to enhance your thought leadership and grow your digital voice with proven strategies and practical tips.

Watch the video playback & get the resources from Bobby:
https://www.mellermarketing.com/shift

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the secrets to creating standout virtual presentations with our latest episode of "Enthusiastically Self-Employed." Join me as I chat with my VIP guest Shep, Vice President of Technical Services at Rose Pest Solutions, as we uncover practical tips to enhance your on-screen presence.

Originally aired: Tuesday, April 2, 2024 at 12:05 pm ET.
Watch it on YouTube (pardon the audio & tech hiccups!)

CONNECT WITH SHEP:
➡️ LinkedIn: https://www.linkedin.com/in/shep-sheperdigian/
➡️ Website: https://www.rosepestsolutions.com/
➡️ YouTube: https://www.youtube.com/@RosePestSolutions

From perfecting your background setup to mastering the art of lighting, Shep shares essential advice that will make your digital presentations not only professional but engaging.

Discover how strategic use of natural daylight and understanding the nuances of LED light temperatures can transform your video quality. We delve into optimizing your presentation setup, covering everything from camera angles to the use of props like whiteboards and affordable photography lights. 

Shep explains the importance of positioning your camera at eye level and creating a backdrop that's interesting but not distracting, using plants and books as effective tools. Don't miss our Q&A segment where common technical concerns are addressed, ensuring you're fully prepared for your next virtual meeting.

Finally, we discuss when it's worth investing in additional equipment such as microphones and lighting kits to boost your production value. Learn how a simple whiteboard can double as a light reflector and a note holder, enhancing both your lighting and presentation quality. 

Shep wraps up the episode with tips on sharing your video presentations effectively on LinkedIn, encouraging you to maintain a positive demeanor and engage your network. Tune in for actionable insights that will make your virtual presentations truly shine!

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a virtual assistant looking to unlock the power of LinkedIn to grow your business? Watch this LinkedIn profile mini-audit of Jessica Tinner https://www.linkedin.com/in/jessicatinner/

TIPS we covered include:
▪️  Uploading your headshot photo instead of your company logo in the "Headshot Photo" field

▪️ Refreshing your LinkedIn header to ensure ONE KEY MESSAGE is clear to your profile visitors

▪️ Reviewing contact, to ensure info is accurate for your ideal target audience

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)