Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit.

✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery.

✅  Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging.

✅  Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building.

✅  Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles.

✅  Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts.

✅  Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility.

✅  Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me.

✅  By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators.

Watch it on YouTube: https://youtu.be/N4-wCftnkI0

Download my FREE checklist of 15 LinkedIn profile tips for Coaches and Consultants at https://www.mellermarketing.com/thelist

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page.

Watch the video of this episode on YouTube:
https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp

00:00 Introduction to LinkedIn Premium Company Pages

00:14 Navigating to the Admin View

00:25 Checking for Premium Page Access

00:56 Evaluating the ROI of Premium Pages

01:24 Key Features of LinkedIn Premium Pages

02:23 Auto Invites and Growing Followers

03:10 LinkedIn Ads Credit and Considerations

04:19 Conclusion and Final Thoughts

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Join me as I welcome Jenny Kay Pollock, who delivered a talk at the SHIFT-LIVE-A-Thon event, "Side Hustle v. Jump Ship."

00:16 Jenny's Background and Side Hustle Journey

01:00 Leveraging AI in Business

02:48 Side Hustle vs. Jumping Ship

03:44 Evaluating Your Current Situation

04:51 Building a Solid Foundation

05:29 Strategies for Side Hustles

06:12 Scaling and Making the Jump

07:55 Financial Planning and Support Systems

09:37 Key Takeaways and Conclusion

10:10 Q&A and Final Thoughts

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn.  https://www.mellermarketing.com/linkedin-for-course-creators

00:00 Introduction to LinkedIn for Course Creators

00:25 Background and Course Overview

01:36 Tip 1: Promote in Your Header and Headline

05:32 Tip 2: Utilize Custom Links

07:10 Tip 3: Add to Your Experience Section

08:40 Tip 4: Announce Your New Role

09:51 Tip 5: Set an Away Message

12:12 Tip 6: Connect with Webinar Registrants

14:32 Tip 7: Encourage Social Sharing

16:54 Conclusion and Final Thoughts

If you have downloaded this checklist, send me a LinkedIn DM to let me know if you found it helpful!

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are You A Speaker? Watch this LinkedIn Profile Mini Audit of Nancie Steinberg
https://www.linkedin.com/in/nanciesteinberg/

Watch it on YouTube: https://youtu.be/VjQQzChK7bI?si=lcLUiKsLaqibDLkE?sub_confirmation=1

Tips for Optimizing Your LinkedIn Profile for Speaking Engagements

HEADLINE:
✅ Include the word "speaker" prominently.
✅Consider the most important keywords you want your target audience to see.
✅Prioritize "speaker" based on your goals.

SKILLS Section:
✅Add "speaker" or "public speaker" as a top skill.
✅Rank skills based on importance.

ABOUT Statement:
✅ Clearly state that you are open to speaking engagements.
✅ List your areas of expertise.
✅ Provide a bulleted list of sample talk topics.
✅Include a call to action directing people to your speaking information.

PROFILE PHOTO:
✅ Ensure a professional and engaging headshot.

HEADER Image:
✅ Use branding elements consistent with your consulting business.
✅ The message should work for both speaking and consulting roles.

ADDITIONAL TIPS:
✅ Utilize AI tools to generate talk topic ideas.
✅ Consider creating a dedicated speaker webpage on your website or platform like Innovation Women.
✅ Leverage podcast interviews or virtual meetings as opportunities to showcase your speaking abilities.

These tips will help you effectively position yourself as a sought-after speaker and attract more speaking opportunities via your LinkedIn profile and activities.

FREE CHECKLIST
LinkedIn for Speakers Checklist
https://www.mellermarketing.com/linkedin-for-speakers

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Why Mindset Matters In Business Growth with Terry Bean Ep 143

First aired on YouTube on March 26, 2024.
Watch it on YouTube: https://youtube.com/live/89y2g4ptRjo?sub_confirmation=1

Key Tips from Terry Bean

• Embrace a Growth Mindset: Be open to learning and improvement. Understand that challenges are opportunities for growth. (00:04:36)
  
  
• Cultivate an Abundance Mentality: Share knowledge and opportunities with others. Believe that there is enough for everyone to succeed. (00:06:28)
  
  
• Practice Co-opetition: Collaborate with competitors to create a stronger industry. Find ways to work together for mutual benefit. (00:06:49)
  
  
• Be Intentional: Focus on your core offerings and avoid distractions. Don't be afraid to say no to opportunities that don't align with your goals. (00:23:31)
  
  
• Invest in Personal Branding: Build a strong personal brand that reflects your values and expertise. This will attract ideal clients and opportunities. (00:21:23)
  
  
• Build Genuine Relationships: Network with others to build strong relationships. Focus on quality over quantity. (00:19:28)
  
  
• Continuously Learn and Adapt: Stay up-to-date on industry trends and develop new skills. Be willing to adapt to change. (00:04:36)

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Dr. Sina Smith - Medical doctor, speaker, author. https://www.linkedin.com/in/sinasmithmd/

TIPS we covered include:
▪️ Optimizing your ABOUT statement to speak to your ideal target audience

▪️ Setting up a company page.
Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️ Adding in marketing messages in your LinkedIn Header

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips -- or my "LinkedIn for Speakers" checklist, and follow the instructions in the final email:

https://www.mellermarketing.com/list

https://www.mellermarketing.com/linkedin-for-speakers

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - featuring Laurie-Ann Murabito

Watch it on YouTube: https://youtube.com/live/sH9GrBsgOJ8?sub_confirmation=1


Key Takeaways from the Interview: How to Position Yourself as an Expert and Attract Ready-to-Say-Yes Clients

Understanding Your Target Audience (00:04:25)

• Conduct market research to identify your ideal client's preferences and habits.
• Ask current and past clients about the associations and conferences they attend.

Leveraging Your Network (00:07:34)

• Start with your warm market: approach associations and groups you're already a member of.
• Use the "open the door" approach: ask who's responsible for booking speakers and inquire about their process.

Understanding Conference Dynamics (00:11:25)

• Research conference themes and identify gaps where your expertise can add value.
• Tailor your presentation topics to align with the conference's focus.
• Pay attention to the format and style of past presentations to understand the organizers' preferences.

Crafting Compelling Pitches (00:13:46)

• Write provocative and engaging titles that grab attention.
• Offer flexibility in customizing your presentation to fit the specific needs of the event.
• Be prepared to provide multiple title options for the organizers to choose from.

Building Relationships with Event Planners (00:21:16)

• Establish rapport with conference organizers and meeting planners.
• Be patient and persistent, as it may take time to secure speaking opportunities.
• Follow up with organizers to stay top of mind and express your continued interest.

Utilizing Online Resources (00:23:53)

• Use Google to search for associations and conferences in your target industry.
• Leverage AI tools like ChatGPT to generate creative and engaging presentation titles.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a coach or speaker looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Melissa Trumble https://www.linkedin.com/in/melissa-trumble/

Watch this on YouTube: https://youtu.be/o822Swv9BsA

TIPS we covered include:

▪️  Updating your LinkedIn Header Image to match your current business goals, changing it as frequently as weekly, but at minimum once a year

▪️ Zoom in on your Headshot Photo, to make you appear more important, approachable, and personable.

▪️ Creating a company page

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort?

In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics.

Are you a Speaker?
I've created a "LinkedIn for Speakers Checklist" which you can download here: https://www.mellermarketing.com/linkedin-for-speakers

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)