Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. 

Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility. 

These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability.

00:00 Introduction and Guest Introduction

01:04 Profile Overview and Initial Suggestions

03:02 Detailed Profile Optimization Tips

06:58 Customizing LinkedIn URL

08:49 Final Thoughts and Additional Resources

Want to learn more about how to request a LinkedIn profile mini-audit? Download my FREE "15 LinkedIn Profile Tips for Coaches & Consultants" checklist, and watch your emails for details. 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Answering Your Top LinkedIn Marketing and Profile Optimization Questions

In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work. 

Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations. 

Additionally, I discuss the costs and benefits of LinkedIn Premium and offer practical advice for maximizing connection invitations and engagement on the platform. 

The questions primarily stem from participants in my recent 'Stop Chasing Clients, Start Attracting Them using LinkedIn' webinar. 

Join my VIP email list to be notified about future webinars and events.

Enjoy this podcast episode format? Let me know, and I'll add more episodes like this in the future. 

00:00 Introduction to the Series
00:31 Overview of Questions
02:31 LinkedIn Invitation Limits
05:57 Revising Social Media Pie
07:49 Understanding LinkedIn Invitations
09:26 Cohort Size Expectations
12:15 Teaching Sales Navigator
15:27 Using Countdown Timers
17:00 Optimizing LinkedIn Profiles
19:24 CRM Training Insights
20:35 LinkedIn Premium Costs
24:19 Conclusion and Final Thoughts

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers 

In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' 

I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. 

We cover essential adjustments in areas such as profile visibility, header images, about statements, and call-to-actions. 

If you're looking to optimize your LinkedIn presence, this episode is packed with actionable insights. Want a free profile mini-audit? Download my checklist 15 LinkedIn Profile Tips for Coaches and Consultants and follow the instructions in one of the final emails about this resource. 

00:00 Introductions

00:37 Understanding Kim's Business and Clients

01:34 Profile Header Optimization

03:16 Custom Link and Header Image Tips

05:37 About Section Best Practices

07:50 Final Tips and Call to Action

09:19 Conclusion and Invitation to Innovation Women / Speaker Friends Friday

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Discover Your Strengths to Find Your Dream Job

In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveraging strengths in job transitions. I encourage you to visit the event's landing page for additional resources and playbacks. https://www.mellermarketing.com/wbl24

00:00 Introduction to the Live-a-thon Event

00:27 Gehan's Presentation and LinkedIn Recommendation

01:49 Introduction to G's Talk

03:47 G's Background and Transition Journey

07:09 Understanding and Embracing Your Strengths

12:48 Q&A and Final Thoughts

Connect with Gehan on LinkedIn:

https://www.linkedin.com/in/gehanharidy/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

What type of tripod do you use and why?

Why should you keep your old cellphone, so you have two cell phones?

What type of microphone should you use and why?

What type of headset do you use?

What type of lighting do you use?

What type of webcam do you use?

What type of video editing software do you use?

What are some pro tips on how to use different types of technology?

I answer all these questions and more in this episode. 

This episode comes from early 2023, but the tools are still relevant today. This is a playback of a livestream where I review the essential technology tools I use to support my business. 

I demonstrate and discuss various gadgets, including tripods, smartphones, microphones, headsets, lighting, and other tech accessories. 

This live walkthrough covers practical tips for making cost-effective tech investments, managing audio quality, and optimizing lighting for virtual presentations. 

I also answer audience questions, share pro tips for video production, and provide insights on maintaining professional-quality streaming setups. Tune in for a comprehensive guide to enhancing your tech stack.

00:00 Introduction and Episode Overview

00:36 Starting the Tech Review: Tripods

04:09 Using Multiple Cell Phones

05:39 Microphone Troubleshooting and Recommendations

18:55 Headsets and Speakers

25:27 Lighting Solutions for Your Setup

31:41 Additional Tech Gadgets and Wrap-Up

33:45 Handy Tools for Audiobook Recording

35:18 LED Lighting Setup

36:59 Rocket Book and Home Scale

38:46 Fun Props for Video Recording

39:07 Celebrating Business Wins with a Bell

40:17 Conference Swag and Purple Cow

42:50 Pro Tips for Video and Live Streaming

48:20 Engaging with Your Audience

58:14 Q&A and Final Thoughts

Watch it on YouTube: 

https://www.youtube.com/live/Tgxmx__-0j8?si=eP5XxMawVWlPGSff

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman

In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance. 

He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. The episode covers mental fitness, overcoming self-doubt, and turning life's challenges into opportunities. 

Brian introduces a six-week program designed to help listeners tackle their 'saboteurs' and achieve their best selves. I encourage sharing your key takeaways and highlight the importance of a positive mindset for personal and professional growth.

00:00 Introduction and Episode Overview

00:58 Meet Dr. Brian Grossman

02:25 The Shift from Employee to Solopreneur

04:37 Overcoming Mental Barriers

06:44 Using Strengths to Succeed

09:07 Brian's Personal Journey and Insights

11:04 Final Thoughts and Call to Action

Connect with Brian on LinkedIn: https://www.linkedin.com/in/drbriangrossman/ 

Check out Brian's resources & programs:
https://www.positiveintelligence.com/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

• What is the LinkedIn SSI (Social Selling Index)?
• Why should I care about my LinkedIn SSI?
• How is the LinkedIn SSI score calculated?
• What are the four categories that make up the LinkedIn SSI, and how many points are possible in each?
• What does "Establish your Professional Brand" mean in the context of LinkedIn SSI?
• How can I "Find the Right People" on LinkedIn to improve my SSI?
• What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area?
• How can I "Build Relationships" on LinkedIn to increase my SSI?
• How does the LinkedIn SSI relate to sales performance and opportunities?
• How can I find my LinkedIn SSI score?
• What is a good LinkedIn SSI score?
• How can I use my LinkedIn SSI score as a benchmark?

Understanding LinkedIn's Social Selling Index (SSI)

In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed. 

The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships. 

I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion.

https://www.mellermarketing.com/mylinkedinssi

00:00 Introduction to LinkedIn SSI

00:35 Understanding the Social Selling Index

01:50 Breaking Down the Four Categories of SSI

01:58 Establish Your Professional Brand

02:34 Find the Right People

03:40 Engage with Insights

04:37 Build Relationships

05:29 Why SSI Matters

06:29 How to Check Your SSI Score

07:11 Personal SSI Insights and Conclusion

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley

Where do we even get started with this process?

What do we need to know about our accounting records as it relates to getting things ready for tax prep?

What advice would you give to someone who's just getting started?

What about somebody who's already well established, working with a CPA?

Who does a good support team consist of?

Could you give us some examples of what a startup cost would be compared to what is an operating cost?

What are those common mistakes or pitfalls that we need to be avoiding?

What do you recommend for someone who hasn't done their mileage yet and needs to before tax time?

Do you recommend people try to do their taxes themselves?

What's the difference between cash base versus accrual base?

In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently.

00:00 Introduction and Episode Context

00:33 Meet Michelle Carley: Bookkeeping Expert

01:43 The Importance of Organized Accounting

07:17 Top Tips for Tax Preparation

10:40 Advice for Solopreneurs and Established Businesses

16:36 Common Bookkeeping Mistakes to Avoid

21:15 Cash Basis vs. Accrual Basis Explained

22:10 QuickBooks: Overkill or Essential?

22:35 Navigating QuickBooks Challenges

24:01 Live Q&A Session Begins

25:23 Mileage Tracking for Self-Employed

27:25 Tax Preparation Tips for Self-Employed

29:22 Profit First: A Money Management System

31:37 Free Resources and Offers

32:32 Connecting on LinkedIn and Final Thoughts

Originally aired in July 2024

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. 

In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout. 

I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts. 

00:00 Introduction and Yearly Reflection

01:04 Podcast Goals and Publishing Frequency

01:30 Expert Positioning and Episode Mix

02:01 Episode Performance and Listener Insights

06:16 Buzzsprout Features and Achievements

08:31 Editing Techniques and Tools

12:53 Monetization and Future Plans

14:13 Conclusion and Listener Engagement

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 

00:00 Introduction and Welcome

00:18 How to Handle Technical Issues

01:02 Introducing Today's Topic: Getting Your Point Across

01:37 Shep's Background and Expertise

03:14 Tips for Effective Virtual Presentations

06:02 Engaging Your Audience

11:56 Using Themes and Storytelling

13:21 Overcoming Public Speaking Anxiety

14:57 Using Humor and Self-Deprecation

16:21 Practical Tips for Presentations

20:49 Using Teleprompters Effectively

25:27 Connecting with Shep on LinkedIn

27:37 Conclusion and Final Thoughts

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)