Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig

Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. 

In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolution. 

I provide Sheila with actionable tips for optimizing her LinkedIn profile, growing her network to 500+ connections, and increasing her activity on the platform to attract potential clients. 

Whether you're a LinkedIn novice or looking to enhance your professional presence, this audit offers valuable insights to make LinkedIn work effectively for you.

00:00 Introduction and Guest Introduction

00:26 Sheila's Background and Business Overview

01:50 LinkedIn Profile Mini Audit Begins

03:31 Growing Your LinkedIn Network

07:06 Profile Optimization Tips

08:55 Creating a LinkedIn Company Page

11:19 Engaging on LinkedIn

14:29 Final Questions and Wrap-Up

LinkedIn Checklists:

https://www.mellermarketing.com/checklists

Watch it on YouTube:

https://www.youtube.com/watch?v=xKq76NV8k58&t=3s
 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Self-Employed Success Strategies | VIP Office Hours

Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey. 

This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, and recommended books for business owners. 

Featuring introductions and expertise from several All Stars and attendees, this session is packed with practical advice and friendly discussions aimed at helping you thrive in your self-employment endeavors.

00:00 Introduction and Meeting Guidelines
01:09 Event Live Streaming and Recording
02:11 Self-Employment and Enthusiastically Self-Employed
03:12 All-Star Introductions
04:04 Participant Introductions and Networking
19:08 Pro Tips for Effective Introductions
22:37 Q&A and Zoom Features Discussion
30:08 Interactive Polling Techniques in Zoom
32:28 Using Google Polls for Audience Engagement
33:21 LinkedIn Membership Survey Insights
36:33 Discussing LinkedIn Premium Features
44:05 Effective Business Book Recommendations
49:44 Promoting Services Authentically on LinkedIn
57:48 Wrapping Up and Final Thoughts

Watch it on YouTube: https://youtube.com/live/f_rytSYXItM

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen

In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepreneurs, job seekers, and nonprofits. 

The conversation covers how volunteering can develop new skills, explain employment gaps, expand networks, and boost community involvement. Wendy also gives practical advice on different ways to contribute your time, talent, and treasure. The episode provides actionable insights for anyone looking to make a meaningful impact in their community through volunteerism.

00:00 Introduction and Rediscovery of an Interview
00:40 Technical Glitches and Pre-Show Banter
03:12 Meet Wendy Ernzen: Fund Development Advisor
04:46 The Importance of Giving Back
06:48 Benefits of Volunteering for Job Seekers
07:47 Volunteering: A Boost for Entrepreneurs
11:31 Challenges and Expectations in Volunteering
16:32 Creative Ways to Support Nonprofits
19:53 Exploring the Value of Unique Experiences in Auctions
20:30 Understanding the Audience for Nonprofit Events
21:34 Emotional vs. Business-Driven Donations
21:47 Engaging with Nonprofits: Personal Stories and Impact
23:48 Inviting Audience Participation and Feedback
25:02 Reading and Responding to Audience Comments
30:39 Connecting with Nonprofits on Social Media
37:10 Final Thoughts and Encouragement to Get Involved

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. 

We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design. 

Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors. 

Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.

00:00 Introduction and Welcome

00:58 Meet Marjorie Turner Holman

02:37 The Value of Writing a Non-Fiction Book

05:45 Publishing Paths: Traditional vs. Self-Publishing

09:27 Selling Your Book: Direct vs. Platforms

14:18 Steps to Self-Publishing Success

23:50 Understanding KDP Pricing and Design

25:00 Engaging with the Audience: Live Q&A

26:34 Advice for Aspiring Authors

29:11 Alternative Platforms to Amazon and Etsy

32:01 Marketing and Relaunching Your Book

39:30 Final Thoughts and Contact Information

RESOURCES:

Book Marketing LinkedIn Checklist

https://www.mellermarketing.com/foryourbook

Connect with Marjorie on LinkedIn:
https://www.linkedin.com/in/marjorieturner/
https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/

Blogs about writing/self-publishing

https://marjorieturner.com/category/self-publishing-3/ 

Book launch Robbie Samuels

https://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZ

Wasabi Publicity

https://wasabipublicity.com/

Publishers

https://kdp.amazon.com/en_US/

https://www.ingramspark.com/

https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser

In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. 

Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her business. 

We discuss LinkedIn's potential, tips to increase her visibility, and essential steps to boost her profile, including the importance of connections, activity, and creating a company page. 

Listen to this conversation to learn actionable steps to enhance your LinkedIn presence!

00:00 Introduction and Guest Welcome

00:38 Laurie's Background and LinkedIn Usage

01:51 The Importance of LinkedIn for Laurie's Audience

02:54 Profile Review: Initial Observations

03:18 Building Connections and Increasing Activity

06:10 Content Strategy for LinkedIn

10:42 Creating a LinkedIn Company Page

15:10 Conclusion and Final Tips

Connect with Laurie on LinkedIn:
https://www.linkedin.com/in/laurie-moser-a43b1432/

Want a LinkedIn Profile Mini-Audit? Join my free VIP email list, then reply to an email and let me know! https://www.mellermarketing.com/subscribe

Download my FREE checklist - 15 LinkedIn Profile Tips for Coaches & Consultants https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions

In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) 

Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. 

I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via the LinkedIn mobile app. 

Additionally, tips on connecting with the right people on LinkedIn and responding to industry-specific workshop requests are discussed.

00:00 Introduction and Marketing Pro Tip
00:57 Answering LinkedIn Questions: Frequency of Posting
03:04 Content Types and Engagement Strategies
04:51 Introducing a New Product Offering
07:18 More LinkedIn Questions: Connection Strategies
12:07 LinkedIn Features and Workshop Inquiries
18:48 Conclusion and Final Thoughts

Featured Questions & Links to Posts (Answers):

1. QUESTION: Thoughts of frequently of posting on LinkedIn?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7352411793371164673/

2. QUESTION: What are your thoughts on the frequency of posting on LinkedIn to avoid getting suppressed?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351975487147048967

3. QUESTION: I want to launch one product before announcing my (name) Summit. In LinkedIn, is it best to introduce the topic for my audience, starting a post with a questionnaire and asking 4 questions before they click on my Checklist?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351648227449864192
 
 

4. QUESTION: Should I accept connections from anybody or only be selective of who I should connect with?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7350940644078436352 
 
 

5.     QUESTION: how many photos can you post at one time from the LinkedIn mobile app?
 ANSWER: 20. https://www.linkedin.com/posts/brendameller_msse2025-activity-7348792024487108609-wIE7

6.     QUESTION: Have you ever delivered a workshop to our audience before (a specific industry, job title type, wearing many hats, not very social media savvy)
ANSWER: book me as a presenter: https://www.mellermarketing.com/presenter 

Submit your LinkedIn questions to me via email:

[email protected] 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' 

I enjoy planning and hosting these events to support others who are self-employed. 

Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and actionable insights are shared throughout to guide you in hosting your own successful events. 

00:00 Introduction and Welcome

00:07 Recap of the Michigan Summit for the Self-Employed

01:01 Upcoming Free, Live, Virtual Event: Marketing for the Self-Employed LIVE-A-Thon

01:32 Marketing with Meller Community

03:29 Event Planning and Speaker Lineup

06:25 Promotion Strategies and Email Marketing

10:44 Final Preparations and Registration Details

16:55 Conclusion and Farewell

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. 

We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. 

The episode also highlights the significance of preparing for both in-person and online networking to maximize business exposure.

00:00 Introduction and Podcast Overview

01:11 Office Hours Format and Participation Tips

03:57 Networking and Introductions

04:11 Using Canva and Google Slides

05:01 Independence Day and Smaller Group Dynamics

05:56 Introduction Round for All-Stars

07:50 Introduction Round for New Participants

08:54 Using Zoom Timer for Introductions

13:10 Promoting Your Business and Networking Tips

28:24 Michigan Summit for the Self-Employed

32:45 Podcast Announcement and Group Information

33:21 Discussion Topics: Promoting Business and Naming

35:00 Interactive Polling with Zoom Reactions

36:49 Promoting Your Business at Events

37:46 Effective Use of Name Tags

41:28 Using QR Codes for Networking

43:53 Creative Business Card Ideas

55:04 Naming Your Business: Tips and Stories

01:04:13 Conclusion and Future Sessions

Watch it on YouTube: https://youtube.com/live/ivIDpYPuG9I

Register & Join Us: https://www.mellermarketing.com/FridayVIP

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide

This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. 

This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marketing. Whether your event is in-person or virtual, this guide will help you reach a wider audience and boost your event's success. 

Tune in for detailed instructions and useful tips to maximize your event promotion on LinkedIn.

00:00 Introduction to the Podcast Episode

00:51 Event Marketing Tip: Creating a LinkedIn Event Page

01:13 Navigating Your LinkedIn Event Page

03:29 Inviting Connections to Your Event

04:26 Using Filters for Targeted Invites

06:11 Maximizing Your Invites with LinkedIn Features

09:25 Handling LinkedIn Hiccups and Final Tips

12:53 Conclusion and Call to Action

Watch the video on YouTube: https://youtu.be/ddSayRKLkrg?sub_confirmation=1

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. 

The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. 

• Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. 
• Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility.
• Michelle Carley delves into the financial aspects of starting a business. 
• Each panelist provides actionable tips and resources, making this episode a must-listen for anyone considering the leap from employee to business owner.

00:00 Introduction and Episode Overview

00:23 Meet the Panelists

01:22 Panel Discussion Kickoff

02:01 Michelle Griffin on Personal Branding

03:13 Michelle Carly on Financial Aspects

04:02 Mindy Stern on Career Coaching

05:57 Panel Q&A: Key Insights

26:27 Final Thoughts and Resources

32:37 Conclusion and Next Steps

Get access to the full video playback and presenter resources at https://www.mellermarketing.com/shift 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)