Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

Embracing the Journey: Enthusiastically Unemployable

In this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.' 

I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketing to becoming a thriving self-employed professional. I recounted the challenges, key moments, and supportive individuals who believed in me, even before I did. 

This episode describes what it means to be Enthusiastically Unemployable, offering insights and encouragement for anyone contemplating a transition from corporate life to self-employment. I also provided tips on maintaining visibility, managing finances using the 'Profit First' method, and leveraging LinkedIn for networking and business growth. 

00:00 Introduction and Background
00:56 Welcome to Enthusiastically Unemployable
02:39 The Journey from Corporate to Self-Employment
06:26 Navigating Career Transitions
09:06 Building a New Path
15:06 Embracing Self-Employment
18:34 Realizing the Potential of Self-Employment
21:12 The Turning Point
26:28 The Final Decision
28:14 Finding the Book 'Profit First'
28:28 Understanding the Profit First System
30:12 Transitioning to Self-Employment
31:58 Embracing the Enthusiastically Unemployable Lifestyle
32:55 Building Meller Marketing
36:44 Navigating the Challenges of 2020
42:15 Launching the Enthusiastically Unemployable Series
44:49 Audience Interaction and Final Thoughts

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Leadership Lessons from Shakespeare with Carol Ann Lloyd

Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ 

This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright's works offer valuable guidance on leadership. We explored how Shakespeare's own entrepreneurial journey and the themes in his plays provide timeless wisdom applicable to today's leadership challenges. Whether you're self-employed or leading a team, I'm sure you'll find this episode informative!

Join us as we delve into the intersection of Shakespearean narratives and modern leadership. 

00:00 Introduction and Guest Overview
01:05 Starting the Interview: Meeting Carol Ann Lloyd
02:05 Discussing Shakespeare's Relevance Today
04:38 Shakespeare's Entrepreneurial Spirit
08:23 Visiting Shakespearean Sites
10:06 Carol Ann's Passion for History and Shakespeare
12:40 Leadership Lessons from Shakespeare's Plays
18:56 Setting Boundaries in Relationships
19:57 Analyzing Leadership in Shakespeare's Plays
20:35 Transactional Leadership in King Lear
22:48 Fear and Intimidation in Leadership
24:38 Personal Experiences in Leadership
27:01 Universal Leadership Lessons from Shakespeare
28:11 Carol Ann's Background and Works
31:37 Connecting and Collaborating with Carol Ann
35:47 Final Thoughts and Encouragement

Watch it on YouTube: 

https://youtube.com/live/-qySeQo8hX4?sub_confirmation=1

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. 

We also delve into how he maintains his 'LinkedIn Rockstar' status through continuous engagement and why he avoids using certain LinkedIn tools like InMails. Tune in for valuable tips and a rundown of the latest LinkedIn updates.

00:00 Introduction and Welcome

00:55 Meet Kevin D. Turner

01:54 Kevin's LinkedIn Journey

02:45 The LinkedIn Rockstar List

05:51 Kevin's Newsletter and LinkedIn Updates

14:17 Branding Tips on LinkedIn

21:57 Static vs. Rotating Banners on LinkedIn

22:31 The Importance of Profile Visitors and Banner Updates

22:59 Audience Q&A and Shoutouts

24:04 Separator Symbols in LinkedIn Headlines

26:33 AI Tools and Their Impact on LinkedIn

33:33 InMails: Pros and Cons

37:29 Kevin's Services and Offerings

40:06 Final Thoughts and Wrap-Up

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

How to Update Social Share Images for LinkedIn

Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. 

I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. 

If you're having similar troubles with your LinkedIn thumbnails, this video is for you. For visual learners, I've included a YouTube link in the show notes. 

00:00 Introduction and Overview

00:27 Updating the LinkedIn Thumbnail

02:03 Using LinkedIn Post Inspector

03:32 Final Thoughts and Conclusion

Watch the VIDEO on YouTube:
https://youtu.be/2Em9TBxwXb0?sub_confirmation=1

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Maximize Your Speaking Potential with Laurie-Ann Murabito 

In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. 

We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging speaking gigs to grow your business. 

Laurie-Ann offers valuable insights on maintaining genuine connections and subtly incorporating sales elements into your talks. We also tackle audience questions about public speaking, making this a must-watch for anyone looking to enhance their speaking skills and business visibility.

00:00 Introduction and Guest Overview

00:44 Starting the Livestream

02:31 Laurie-Ann's Background and Journey

04:59 Tips for Public Speaking

06:51 Engaging with the Audience

10:14 Building Speaking Opportunities

14:13 Networking and Referrals

17:00 Corporate Speaking and Selling from the Stage

20:12 Navigating Sales Pitches in Public Speaking

20:34 Avoiding the Infomercial Trap

21:32 Building Relationships Through Free Resources

22:32 Audience Q&A Session

23:51 Public Speaking Tips for Corporate Professionals

25:55 Handling Nervousness in Public Speaking

31:15 Repurposing Your Presentations

34:34 Final Thoughts and How to Connect

Watch it on YouTube: https://www.youtube.com/watch?v=l03tR5uAFUU

Connect with Laurie-Ann:

LI-> https://www.linkedin.com/in/laurie-ann-murabito/
IG-> https://www.instagram.com/laurieann.murabito
YT: https://www.youtiube.com/lamurabito
Podcast: https://podcast.speakandstandout.com

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Annette Richmond: linkedin.com/in/annetterichmond  

This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. 

Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se

Struggling with content or video? You’re not alone. While you’re overthinking, second-guessing, or avoiding the camera, others are showing up and building visibility. You know content is important. You know video increases engagement, credibility, and reach. But you’re still not doing it consistently. This is where Annette comes in. She helps B2B professionals, consultants, and entrepreneurs simplify their content strategy — so they can grow their visibility without burning out.

Free Resource: Easy Video Content Ideas to Help You Stay Visible On / Off Camera (free with signup including newsletter signup)
blackdogmarketingstrategies.mykajabi.com/easybrollvideos 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. 

Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and LinkedIn newsletters, optimal posting strategies for company pages, the value of LinkedIn Premium, the importance of profile verification, troubleshooting tagging issues, and responding to unsolicited profile review requests. Let's dive into how you can get a bigger slice of the LinkedIn pie!

00:00 Introduction and How to Reach Out

01:10 Question 1: External Links on LinkedIn

04:07 Question 2: Email vs LinkedIn Newsletters

06:20 Question 3: Posting on Company Pages

08:09 Question 4: LinkedIn Premium - Is It Worth It?

10:10 Question 5: Profile Verification

12:40 Question 6: Tagging Issues on LinkedIn

14:28 Question 7: Profile Review Requests

15:50 Conclusion and Final Thoughts

SUBMIT YOUR LinkedIn Questions to me:

Via Email: [email protected]

Via LinkedIn DM: https://www.linkedin.com/in/brendameller/

Via IG: https://www.instagram.com/mellermarketing/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Addressing Common LinkedIn Concerns: Guidance and Tips

In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of place on the platform. I'll review each concern one by one and provide advice and tips. Concerns include the time needed to learn LinkedIn, the perception that LinkedIn is too corporate, feeling behind on using the platform, embarrassment over profiles, and more. Additionally, I'll share information about my free live webinars and other resources to help you make the most of LinkedIn.

00:00 Introduction to LinkedIn Concerns

01:09 Common Concern #1: Transitioning from Facebook and Instagram

01:45 Common Concern #2: Feeling Out of Place on LinkedIn

02:09 Common Concern #3: Intimidation by LinkedIn's Corporate Vibe

02:26 Common Concern #4: Feeling Behind on LinkedIn

02:47 Common Concern #5: Neglecting LinkedIn

03:06 Common Concern #6: Embarrassment Over LinkedIn Profile

03:30 Common Concern #7: Stuffy and Corporate LinkedIn Posts

03:53 Addressing Each Concern with Practical Tips

15:57 Conclusion and Webinar Invitation

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken

In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in helping businesses in turmoil as a 'business emergency room doctor' and provided valuable insights on network leveraging, client acquisition, and the importance of trusting oneself. We also explored the role of LinkedIn in her career transition and the impact of peer groups and professional coaching. This conversation is a must-watch for anyone considering a similar career shift.

00:00 Introduction and Setting the Scene
00:32 Meet Maartje van Krieken
01:10 Maartje's Career Journey
03:11 Transitioning to Self-Employment
06:10 Navigating the Challenges of Self-Employment
18:50 Leveraging LinkedIn for Business
23:55 Balancing Multiple Roles
25:03 Navigating LinkedIn Profiles
27:47 Engaging with the Audience
28:44 Advice for New Entrepreneurs
30:19 The Value of Peer Groups and Coaches
33:55 Finding the Right Networking Circles
37:12 Resources and Support for Self-Employed
40:06 Wrapping Up and Final Thoughts

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching.

WATCH THE FULL INTERVIEW ON YOUTUBE

Candice's FREE Kit on 5-Minute Breathing

https://44breathwork.com/5-in-5

Other resources by Candice: 

https://www.abreathwelltaken.com/

We discuss the prevalence of burnout among the self-employed and the importance of feeling good for business success. Candice shares a practical breathing technique that listeners can try immediately to alleviate stress. 

We also delve into the differences between how men and women handle burnout and the benefits of breathwork in improving mental clarity and emotional well-being for better business outcomes. 

Tune in to learn how to incorporate breathwork into your daily routine to combat burnout and enhance your life and business.

00:00 Introduction and Episode Overview

01:17 Welcome to the Live Stream

01:46 Meet Candice Lazar

02:26 Candice's Journey from Marketing to Breathwork

05:25 Understanding Burnout in Self-Employment

08:07 The Importance of Rest and Breathing Techniques

11:57 Practical Breathing Tips and Demonstration

18:37 The Connection Between Breathing and Business Success

20:05 Embracing Controlled Stress

20:58 Interpreting Stress as Excitement

23:34 Techniques for Public Speaking

25:47 Engaging with the Audience

26:29 Gender Differences in Breathwork

29:59 Breathwork and Yoga

33:59 Connecting with Candice Lazar

36:28 Final Thoughts and Wrap-Up

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)