Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

In this episode, I walk through the recent changes to LinkedIn's navigation for event pages in the admin view. There are new admin view functions, including additional data points in analytics, post analytics, profile activity, and engagement metrics. 

I also walk through the features available under 'manage event,' including attendee management and sharing options. If you post events on LinkedIn, it's important to know there's an updated interface which may help you manage your events more effectively -- plus give you some additional insights to help you evaluate event progress and success. 

Watch this on YouTube: https://youtu.be/YK99cpn7K6Q?si=7B2Q-MGJLBn_a4Mx?sub_confirmation=1

00:00 Introduction to LinkedIn Event Page Changes
00:28 Navigating the New Event Page Layout
01:39 Exploring Event Analytics
05:40 Managing Event Attendees and Engagement
06:30 Sharing Events on Social Media
09:35 Final Thoughts and Recommendations

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Boost Your Virtual Events & Meetings with a Zoom Audit by Christopher G. Johnson

This podcast episode features a member spotlight from my Marketing with Meller membership and learning community.

I interviewed Christopher G. Johnson, who discussed his Zoom audit service, a new offering aimed at improving the efficiency of virtual meetings. 

Born from his extensive IT and broadcast communication background, Christopher's service addresses recurring Zoom issues and helps clients create a seamless 'run of show.' Learn more about his process, the importance of setting up meetings for success, and how you can book a session with him. Also, get insights into upcoming events in the Marketing with Meller community. 

00:00 Introduction to the Podcast
00:02 Overview of Marketing with Meller
00:42 Introducing Christopher Johnson
02:12 Christopher's Background and Business
05:16 Deep Dive into Zoom Audit
12:58 Audience Q&A
27:30 Upcoming Events and Closing Remarks

Schedule your Zoom Audit: https://calendly.com/calmclearmedia/zoom-audit 

Connect with Christopher: https://www.linkedin.com/in/cgjohnson/ 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Self-Care Strategies for Entrepreneurs with Dr. Sina Smith

This episode was inspired by a LinkedIn post on FIFO vs LIFO when it comes to project work. I decided to revisit an interview I had with Dr. Sina Smith, where she shared invaluable self-care tips for self-employed individuals.  Perfect for this time of year, or ANYTIME of year, for that matter! 

Highlights include the use of sticky notes and visual reminders, color-coded time blocking, and essential habits like proper hydration and nutrition. Dr. Sina also discussed intermittent fasting, quick meal prepping tips, and strategies for incorporating physical movement and rest into our busy schedules. 

00:00 Introduction and Holiday Reflections
00:55 Revisiting a Vault Episode: Dr. Sina Smith on Self-Care
02:18 Meet Dr. Sina Smith
04:03 The Power of Sticky Notes
05:13 Hydration Tips for Entrepreneurs
10:17 Meal Prepping for Busy Schedules
15:11 Intermittent Fasting Insights
19:01 Chronobiology and Eating Patterns
20:50 The Science Behind Crankiness and Hunger
21:57 The Benefits of Napping
24:31 Audience Q&A: Exercise Hacks
26:32 Chair Yoga and Office Ergonomics
30:20 Connecting on LinkedIn and Business Insights
34:18 Upcoming Projects and Final Thoughts

CONNECT with Dr. Sina Smith

https://www.linkedin.com/in/sinasmithmd/

Watch it on YouTube

https://youtu.be/gCjc9-WxIgQ?si=xuNzmVnEYN6TV4Zu

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I featured a recent livestream interview with Natalie Benamou, where we discussed the best time to make a pivot in your career or business. 

We explored this topic in depth, making it particularly insightful for those who are recently self-employed, thinking of becoming self-employed, have been self-employed for a while, or even those currently in corporate roles contemplating a change. 

Natalie shared her journey from a long career in trade shows to founding Her C-Suite, a company focused on supporting women in the second half of their careers. 

We also dove into various types of pivots such as internal corporate moves, location changes, and shifts from corporate careers to entrepreneurship. Additionally, we touched on the importance of networking, learning continuously, and the concept of 'net giving.'

00:00 Introduction and Welcome
00:37 Livestream Setup and Audience Engagement
01:09 Meet Natalie Benamou
01:51 Defining a Career Pivot
02:50 Personal Experiences with Pivoting
07:24 Networking and Support Systems
14:13 Standing Desks and Personal Well-being
18:02 A Sip of Michigan Pride
18:36 Expanding Her C-Suite's Focus
20:30 Embracing AI in Business
21:44 The Great Wealth Transfer of 2030
22:35 The Importance of Continuous Learning
28:40 Finding Joy in Problem Solving
31:08 Career Pivots and Self-Employment
33:02 Final Thoughts and Contact Information

CONNECT with Natalie on LinkedIn:

https://www.linkedin.com/in/nataliebenamou/

Learn More about Natalie's services:

https://hercsuite.com/

Learn More about Innovation Women:

https://innovationwomen.com/?sscid=31k7_88wpe& 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Troubleshooting Audio Issues: Microphone and Laptop Tests

In this podcast episode, I addressed some persistent audio problems I've been facing. My microphone often sounded warbly or nasally, so I decided to troubleshoot the issue by testing various microphones and USB ports on two different laptops. 

Through trial and error, I discovered that the issue was laptop-related and not with my microphones. I shared detailed steps of my troubleshooting process to help others experiencing similar audio problems. By the end, I identified the problem and provided insights that could benefit others who are dealing with technical difficulties.

00:00 Introduction and Episode Overview
00:44 Initial Troubleshooting on Main Laptop
02:09 Testing Different Microphones
11:06 Switching to Secondary Laptop
18:09 Final Thoughts and Conclusion

Watch this on YouTube to see the video of this troubleshooting

https://youtu.be/D8UNuQiNl6w

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Maximize LinkedIn Event Invites: Tips & Tricks

In this episode, I'll guide you through using the LinkedIn event invitation feature. Learn how to apply filters to invite the right people to your events, and discover a little-known trick to invite multiple connections more efficiently. Whether you're targeting specific industries or focusing on local attendees, these tips will help you make the most of your LinkedIn events. Let's get started!

00:00 Introduction to LinkedIn Event Invitations
00:26 Setting Up Your LinkedIn Event
01:38 Using Filters to Target the Right Audience
03:40 Advanced Invitation Techniques
04:43 Maximizing Your Invitation Reach
07:48 Real-World Example and Best Practices
09:09 Conclusion and Final Tips

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Mastering the Art of MCing: The Unicorn Journey of Quinn Conyers

In this episode, I share an insightful livestream interview with Quinn Conyers, a professional event MC and keynote speaker. Quinn discusses her journey from speaker to dedicated MC, emphasizing the importance of embracing your unique value, or being a 'unicorn' in your industry. 

We discuss the importance of emotional intelligence for MCs, handling unexpected situations with grace, and the strategies Quinn used to successfully position herself in the event industry. 

Whether you're an aspiring speaker, current speaker, or considering adding MC services to your business, this conversation is packed with valuable tips and inspiration. 

00:00 Introduction and Overview
01:06 Meet Quinn Conyers
02:05 Quinn's Journey to Embracing Her Unique Value
03:25 The Importance of Emotional Intelligence for MCs
06:24 Marketing and Messaging for MCs
10:16 Handling Unexpected Situations with Grace
19:31 Mic Mishap and Quick Thinking
20:09 Transition to Keynote Speaking
21:13 Pandemic Pivot to Virtual MCing
22:47 Navigating Unexpected Situations
24:33 Advice for Aspiring MCs
26:02 Promoting MC Services
28:21 Epic MC Academy
29:19 Final Thoughts and Contact Information

Connect with Quinn: https://www.linkedin.com/in/quinnconyers/
Learn More / Book Quinn: https://www.quinnconyers.com/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this podcast episode, I answer LinkedIn questions from one of my VIP coaching clients. We cover topics including profile optimization, growing your network, engagement, and more. I also discuss detailed insights about profile headlines, managing your connections, and best practices for using LinkedIn features effectively. Whether you're interested in improving your LinkedIn presence or just want to know more about strategic LinkedIn usage, this episode has valuable tips and advice. Don't forget to check out our coaching packages and online programs for personalized LinkedIn support.

00:00 Introduction and Episode Overview
00:08 Client Coaching Package Details
01:32 Answering LinkedIn Profile Questions
02:25 Headline Optimization Tips
05:27 Profile Visibility and Privacy Settings
07:38 Featured Section Best Practices
17:30 Connections and Followers Explained
24:40 Final Thoughts and Reminder about my LinkedIn Services & Offerings

Links Referenced:

• Email visibility on LinkedIn:  https://www.linkedin.com/help/linkedin/answer/a523134?hcppcid=search 
• Featured section - what items can you show here: https://www.linkedin.com/help/linkedin/answer/a1513395?hcppcid=search 
• Book, Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn https://www.mellermarketing.com/socialmediapiethebook 
• Learn LinkedIn from me: https://www.mellermarketing.com/learn 
• Work with me 1:1 on Your LinkedIn profile + strategy: https://www.mellermarketing.com/1-to-1-linkedin-coaching

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Listen as I explain how to check the email open rate for your LinkedIn newsletters. I share step-by-step how to navigate to the necessary section on your profile to view your newsletter open rates, along with other useful statistics such as article views and social engagement factors. Additionally, I provided insights about the initial impact of your first newsletter and changes in LinkedIn's newsletter delivery system.

00:00 Introduction to LinkedIn Newsletters
00:09 Discovering the Open Rate Feature
00:50 Maximizing Your First Newsletter Impact
01:15 Changes in LinkedIn Newsletter Delivery
01:54 Navigating LinkedIn Analytics for Open Rates
03:16 Analyzing Newsletter Performance Metrics
06:43 Comparing Different Newsletter Editions
08:37 Conclusion and Final Thoughts

Subscribe to my LinkedIn Newsletters:
The Meller Marketing Minute  

https://www.linkedin.com/newsletters/the-meller-marketing-minute-6871566022290223104/ 

Supercharging Your Page

https://www.linkedin.com/newsletters/supercharging-your-page-6912715503924858880/

Watch it on YouTube:

https://youtu.be/j0z4YzSwd6c 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media coverage and answered audience questions about navigating the PR landscape. This conversation is a valuable resource for entrepreneurs and small business owners looking to enhance their visibility and credibility.

00:00 Meet Joan Frank: PR Expert Extraordinaire
02:33 The Power of PR: Building Credibility and Business Growth
05:36 Navigating Media Outreach: Tips and Strategies
06:55 When to Hire a PR Professional
14:31 The Value of Credibility in Business
18:41 The Importance of 'What's In It For Me?' in Marketing and PR
19:21 Examples of Effective PR Strategies
20:34 Engaging with the Audience: Q&A Session
21:17 Tracking PR Success: Metrics and ROI
22:50 Pitching to Local Media: Overcoming Doubts
24:56 Finding Media Contacts: Tips and Resources
27:03 The Value of Professional PR Help
28:14 Connecting with Joan Frank: Services and Offerings
31:07 Final Thoughts and Farewell

Connect with Joan on LinkedIn: https://www.linkedin.com/in/joanfrankpr/ 

Follow on IG: https://www.instagram.com/joaniefrank

https://www.bfrankcommunications.com/

Watch this on YouTube: https://www.youtube.com/live/lrrsjjQo7io?si=Cg_MN1cdebanGC5t

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)