Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility"

LINKS MENTIONED:
http://www.kerrybarrett.com/resources

Connect with Kerry: https://www.linkedin.com/in/kerrybarrett/

Download my 15 LinkedIn Profile Tips Checklist:
https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners

TIPS we covered include:

▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️  Swapping out marketing messages in your LinkedIn Header

▪️  The previewable area of your LinkedIn headline

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally

Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales

Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar

Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone

Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process

General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

In this episode, I answered questions about LinkedIn and social selling. 

• How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram?
  
  
• What is the difference between connecting and following on LinkedIn?
  
  
• What is the ideal number of hashtags to use on a LinkedIn post?
  
  
• Are LinkedIn polls as effective as they used to be?
  
  
• How can I identify people who have viewed my LinkedIn posts but haven't interacted with them?
  
  
• Why are LinkedIn ads more expensive than Google Ads?
  
  
• What is the minimum amount of LinkedIn activity to look for in a potential prospect?
  
  
• How can I effectively grow my LinkedIn network after a hiatus?
  
  
• What are the best practices for using LinkedIn to promote speaking opportunities?

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/

TIPS we covered include:

▪️ Having a zoomed in Headshot Photo, focusing mainly on your face

▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically

▪️ Linking your company page to your profile

▪️ Suggested LinkedIn Headline updates

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

OR if you're a speaker:
I've created a "LinkedIn for Speakers Checklist" which you can download here: https://www.mellermarketing.com/linkedin-for-speakers

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't!

In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert

1. Outdated headshot photo or photo isn’t zoomed in.
2. URL is not simplified
3. Header isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target audience; name is larger than most other text in the header image.
4. City instead of metro area
5. Company page or education has a gray avatar in their top header card
6. Contact info doesn’t have any websites, or websites are invalid / outdated
7. About statement is about them, not about how they help their clients.
8. About statement is missing personal information; it’s all about their company only.
9. Featured section isn’t enabled at all OR has outdated links (1+ year old)
10. They aren’t posting at all, or they are posting more than once a day.
11. Their posts aren’t getting any comments or they are ignoring comments on their posts. 
12. They aren’t spending any time Commenting on their connections’ posts.
13. They are missing a CTA in their experience section.
14. Zero recommendations received or given OR no current recommendations received or given (in the current year).

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Welcome to our LinkedIn Trifecta Talks! 

Speakers:

• Brenda Meller, LinkedIn Coach
• Michelle B. Griffin, Personal Brand PR Strategist
• Michelle J. Raymond, B2B LinkedIn Specialist

Key Points:

• LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus on improving existing features.The speakers discussed the games' complexity and how they distracted from more productive LinkedIn activities.
  
  
• Mobile Video Feed: Brenda, a beta tester, has limited experience with the feature and finds the content irrelevant. Michelle B. Griffin dislikes the short attention span nature of video feeds. Michelle J. Raymond expects the feature to be monetized heavily with ads. They all agree it feels like a copycat feature from other platforms. 
  
  Brenda mentioned that the feed is difficult to find on the mobile app and lacks a clear purpose. Michelle B. Griffin expressed concerns about its impact on attention span and productivity. Michelle J. Raymond predicted that LinkedIn would use the feature to increase ad revenue.
  
  
• Premium Pages: Brenda has not seen the option for her pages, while Michelle J. Raymond finds the features underwhelming. They believe LinkedIn should have done better user research and offered features page admins would actually pay for. Brenda suggests LinkedIn involve LinkedIn coaches and trainers in discussions about platform development.
  
  Michelle J. Raymond shared her disappointment with the limited features offered by Premium Pages, which she felt were not worth the cost. She suggested that LinkedIn should have consulted with page admins to understand their needs.
  
  
• Books / Other Projects: Michelle B. Griffin is writing a book titled "Standout Women: How to Become an Authority in Your Space". Michelle J. Raymond is focusing on refining her existing work, including her co-authored book "Business Gold: The Ultimate Guide to LinkedIn for Business". Brenda Meller has launched a new membership program called Marketing with Meller, as well as continuing to launch her course "The Recipe for Social Selling on LinkedIn".
  
  Michelle B. Griffin discussed her experience writing her book and the challenges she faced. Michelle J. Raymond shared her plans to focus on refining her existing work. Brenda Meller talked about the benefits of her new membership program.
  
  
• Future Plans: Michelle J. Raymond is speaking at a conference in Denmark about LinkedIn company pages. Brenda Meller highlighted the value of her LinkedIn course and webinars for those looking to improve their social selling skills.
  
  

Areas of Focus:

• LinkedIn Best Practices: The speakers provided insights on effective LinkedIn strategies, including content creation, networking, and lead generation.
  
  
• Personal Branding: Michelle B. Griffin emphasized the importance of building a strong personal brand on LinkedIn.
  
  
• B2B Marketing: Michelle J. Raymond shared tips for businesses to use LinkedIn for lead generation and customer acquisition.
  
  
• Content Creation: The speakers discussed the importance of creating high-quality content that resonates with your target audience.
  
  
• LinkedIn Updates: They also discussed recent changes on the platform and their implications for users.

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

A live chat with Brenda Meller and Deanna Russo on "How To Use LinkedIn Like a  Big Networking Event"

Originally aired: Tuesday, April 23, 2024 at 12:05 pm ET.

Connect with Deanna:
➡️ Website: https://leverageupllc.com/
➡️ LinkedIn: https://www.linkedin.com/in/deannarusso1/

UPCOMING LINKEDIN LIVE Interviews by Brenda Meller of Meller Marketing:
➡️ https://www.mellermarketing.com/upcoming-live-interviews

FOLLOW BRENDA MELLER:
➡️ LinkedIn: https://www.linkedin.com/in/brendameller

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Leah Goldman https://www.linkedin.com/in/leahgoldman/

TIPS we covered include:
▪️ Creating a company page

▪️ Considering using a professional Headshot Photo to create credibility and trust

▪️ Ensuring your headline contains keywords appealing to your ideal target audience and describing your services

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements

Originally aired LIVE on Tuesday, April 9, 2024

Questions Kendra answers during the podcast:

• What are the requirements for Yahoo and Google email deliverability? (3:44)
• What is the difference between a DMARC and DKIM code? (4:52)
• Does the one-click unsubscribe button at the top of the email unsubscribe from the entire list or mark it as spam? (6:58)
• How often should small business owners and solopreneurs clean their email lists? (9:09)
• What is the impact of inactive subscribers on email deliverability? (9:00)
• What is a good open rate for emails? (12:55)
• How can recipients mark emails as safe senders to avoid the junk folder? (14:54)
• What is the best way to get people on an email list? (16:55)
• What are the three most important things to consider when writing an email subject line? (19:58)
• Are there any tools recommended for testing email subject lines? (20:58)

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)