Enthusiastically Self-Employed: LinkedIn tips, Business tips, and Marketing tips for the self-employed & small business owners

Ready to unlock the secrets of achieving monumental goals? Join us as we sit down with Dr. Sarah Glova, an accomplished tech reporter and member of Innovation Women, who reveals how ordinary people can accomplish extraordinary things. We'll explore her fascinating journey of embracing her credentials and the importance of women confidently owning their titles. Drawing from her extensive research and interviews with top innovators, Dr. Glova provides actionable insights that dismantle the myth that high achievers possess unique traits.

Discover how to break down intimidating tasks into manageable steps and set small, achievable milestones to keep moving forward. We emphasize the power of action over perfection, discussing the importance of committing to specific goals and staying accountable through personal commitment and external support systems. From mentors to accountability partners, we highlight the vital role of a supportive network in navigating the path to success.

Communication is key, and in this episode, we delve into the art of using relatable metaphors from daily life to connect with diverse audiences. Dr. Glova and I share our experiences of becoming confident speakers, emphasizing the impact of authenticity and the influence of mentors. Whether you're looking to achieve big goals or improve your communication skills, this episode offers a treasure trove of strategies and heartfelt stories that will inspire and guide you on your journey. Don't miss this enriching conversation with Dr. Sarah Glova.

Watch this on YouTube

Support the show

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Danielle R. Harris. https://www.linkedin.com/in/daniellerharris/

TIPS we covered include:

▪️  Zooming in on your professional Headshot Photo field, so your face is 50-60% of the circle

▪️  Removing the duplicate headshot photo in the Header Image

▪️ Regularly posting and engaging with others

▪️ Suggested LinkedIn Headline updates

▪️ And more!

Watch it on YouTube:
https://youtu.be/8X28LhasXdo

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Listen and learn How to Get a Solopreneur Business Started with this panel discussion featuring Laura Khalil, founder of Brave by Design, Ian Watts, a small business coach known for his expertise in lean startup methodology, and Diana Stephens from Mindful Job Alignment, who shares her inspiring transition from corporate life to solopreneurship, along with her unique mindfulness techniques to ease job transitions.

Listen and get answers to these questions:

• How do you decide what to do for your business? 
  
  
• How do I know WHEN to transition out of my job and into my business?
  
  
• What should you do in the first 90 days to find clients?
  
  
• What do I need to consider as it relates to money (paycheck vs. income) and health insurance?
  
  
• What should I be focused on? What do I prioritize?
  
  
• How do you talk about what you do to find clients?

PLUS - BOATS:
Hear Ian’s compelling "burn your boats" analogy and how it serves as a reminder of the importance of full commitment to your business mission. And Laura's suggested question, "How does this help the boat go faster?"


Watch the video playback & get the resources from Diana, Ian & Laura:
https://www.mellermarketing.com/shift

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the secrets to optimizing your LinkedIn profile and attract the clients you’ve always wanted! In this episode, we sit down with the incredible Alison Jacobson, also known as the midlife maverick, who shares her inspiring journey of empowering women in their second chapter of life. As a coach, author, podcast host, and CEO of the nonprofit First Candle, Alison offers invaluable insights into balancing multiple roles while maximizing LinkedIn for professional success. Connect with Alison: https://www.linkedin.com/in/alison-jacobson-midlifemaverick/

Get an insider's look at optimizing your LinkedIn profile as I offer Alison personalized tips including the following:

▪️  Zooming in on your professional Headshot Photo field, so your face is 50-60% of the circle

▪️ Creating a business page. How to: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️ Making your Header Image intentional, and perhaps focusing on both areas if you're working full-time while building your coaching business

▪️  Updating your ABOUT statement using my tried-and-true formula. Instructions: https://www.mellermarketing.com/blog/how-get-bigger-slice-linkedin-pie-awesome-statement-brenda-meller-

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Could your unique traits and experiences be the key to your professional success? Join us in this enlightening episode of Enthusiastically Self-Employed as we sit down with Tracey Watts Cirino, a dynamic force in empowering female entrepreneurs and leaders. Tracy shares her wisdom on embracing your voice and understanding your worth without falling into the trap of overworking. This conversation sheds light on leveraging moments of vulnerability to stand out and become memorable, urging women to step into their true leadership potential and confidently write their own paychecks.

Connect with Tracey on LinkedIn:
https://www.linkedin.com/in/traceywattscirino/

Watch the video interview on YouTube:
https://www.youtube.com/watch?v=7VKh-P1NreI?sub_confirmation=1

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Unlock the secrets of LinkedIn success with Kristi Huss, a dynamic entrepreneur who's mastered the art of connecting and achieving life goals.

In our latest candid conversation, Christy shares her experiences as a travel advisor, coach, speaker, and author, and how she uses LinkedIn to empower individuals. Whether you're looking to boost your professional presence or seeking inspiration to reach your next level in life, this episode is a wellspring of actionable advice. Get an insider's look at optimizing your LinkedIn profile as I offer Kristi personalized tips including the following:

▪️  Uploading a professional headshot to the Headshot Photo field, instead of a distant photo on stage

▪️ Creating a business page. How to: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️ Adding websites to your Contact Info and sprinkling them throughout your profile

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

On YouTube: https://youtu.be/h-piAUMbL2Q

Connect with Kristi on LinkedIn:  https://www.linkedin.com/in/kristi-huss/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Embark on a brand-building journey with the unparalleled expertise of Kendra Corman, the mastermind behind the Imperfect Marketing Podcast. As she graces our show with her tactical acumen, solopreneurs everywhere will discover the magnetic pull of podcasting and learn how it can vault them into thought leadership and audience expansion. Kendra's strategies offer a roadmap for personal brand elevation that dovetails perfectly with the demands of solo entrepreneurship.

She illustrates how a well-crafted podcast can outshine the slog of social media growth, offering a beacon of efficient marketing for those charting new waters in self-employment or scaling their solo endeavors.

Watch the video playback & get Kendra's resources:
https://www.mellermarketing.com/shift

Connect with Kendra on LinkedIn:
https://www.linkedin.com/in/kendracorman/

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

A few tweaks to your LinkedIn profile can unlock doors to new opportunities and leads for you. In this LinkedIn Profile Mini-Audit, I provide tips for Katy Kaumeyer of Omnimedia Designs. https://www.linkedin.com/in/katykaumeyer/

TIPS we covered include:

• Having an updated Headshot photo and zooming in so the face is 50-60% of the circle
  
  
• Making sure the LinkedIn Header (background image) is easy to read on desktop and mobile
  
  
• Using the name pronunciation feature (mobile only)
  
  

And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

Watch this audit on YouTube: https://youtu.be/HlK9ZpFlvQQ 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

🎉🥂Pop the champagne and throw the confetti—it's the 100th episode of Enthusiastically Self-Employed!

In this episode, I'll address an increasing trend: LinkedIn accounts being hacked.

My friend, Brenda Cadman reached out to me recently after her account had been hacked -- even despite her attempts to prevent it from occurring. 

• She had a strong password
• She had enabled 2FA (Two Factor Authentication)

She discovered this after landing from a flight when travelling, due to a flurry of emails from LinkedIn about an email being added, then a password being changed, and she was already locked out.

In this episode, I'll address the following:

What to do if your LinkedIn account has been hacked.

1. Report it IMMEDIATELY to LinkedIn. This will lock up the account, even for the hacker. Use this link.
2. Ask a friend to look up your account and see if anything has been changed. Get screen captures. Look to see if the email address is visible. 
3. Give LinkedIn 24-48 hours to work their magic. 
4. Ask a heavy user of LinkedIn (I recommend a LinkedIn coach / trainer who has an excellent reputation on LinkedIn), to post about your account being hacked to warn others. Ask them to tag in @linkedin-help on their post. Here's the post. Thanks to Cliff Fernandes for the additional insights! 

Steps to prevent it from occurring again in the future -- or for the first time! 

1. Log out of LinkedIn on the app and desktop BEFORE jumping on public WiFi. Or, open up your VPN (I use Bitdefender) on your laptop or phone before navigating onto public WiFi.
2. Close out of all sessions periodically. Do this from the desktop version of LinkedIn. How.
3. Set up 2FA. How.
4. Use a strong password.
5. Sharing your account with anyone (not recommended)? Periodically change your password. 

WARNING:

• LinkedIn is a target for hackers due to its credibility for professional networking. 
• The higher up you move in an organization or the more visible you become, the more of a target.
• People usually do this for bragging rights.
  
  

BONUSES:

• Luckily, Brenda Cadman was aware of me and reached out to me via email after reporting it to LinkedIn. 
• If you're a client, I'll give you this same VIP treatment if your account is ever hacked. 😎

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast) 

Are you a coach or consultant looking to get a bigger slice of the LinkedIn Pie? Watch this video of my mini-audit of Joni Wood's LinkedIn profile. Joni is a coach and you can visit her LinkedIn profile at: https://www.linkedin.com/in/joniwoods/

Tips include:

• Name Pronunciation (mobile app feature)
• Making your LinkedIn Header Image intentional -- like a billboard!
• Change your Header Image at least quarterly
• Make sure your Headline is clearly communicating who you help and what you help them with
• Focus on the first 4 lines of your ABOUT (the previewable area before "see more")

Watch this on YouTube:
https://www.youtube.com/watch?v=RJHcUzvygzw

Want a LinkedIn Profile Mini-Audit? Download my 15 LinkedIn Profile Tips for Coaches and Consultants -- and look for instructions in the final email
https://www.mellermarketing.com/list 

Support the show

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. 

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller 
(click MORE to invite me to connect and mention you listened to my podcast)