August 19, 2021

Entrepreneur & Investor Susie Carder Was Overleveraged and Got Burned

39 minutes

Serial Entrepreneur and author of Power Your Profits

Show notes: https://www.markgraban.com/mistake95

My guest for Episode #95 of the My Favorite Mistake podcast is Susie Carder. She is a Profit Coach & Founder at SC Consulting. Susie has over 25 years of experience as an entrepreneur, building seven multi-million dollar companies, selling two that she built to $10M.

She is the author of a book, released last year, titled Power Your Profits: How to Take Your Business from $10,000 to $10,000,000. Her book's website is PowerYourProfitsBook.com.

In today's episode, Susie shares her "favorite mistake" story about getting destroyed financially in a three-year period starting in 2007, losing 90% of her wealth and her marriage. Her lesson learned was to "not be so overleveraged."

Other topics and questions:

Felt she didn’t have the energy to rebuild at age 42

Her identity was her work -- now what?

She went back into real estate because she was willing to learn from her mistakes

15% of entrepreneurship success is technical — another mistake is not learning finances

Being careful WHO you sell to

How she started her first business "on accident" while working as a hairdresser

Build your company AS IF you’re going to sell it

Talking about mistakes businesses might make…

What is the “cash crisis roller coaster”?

“Wealth is our birthright” -- but it's not easy nor handed to us

Mistake: Don’t admit to your team you are making it up

“I’m a really great coach because I’m a really good student”

Her program: Bullet Train to Big Profits Program

Find Susie onFacebook

Twitter

Instagram

YouTube

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By Mark Graban