I hate to say the word hack, but I probably say it at least 100 times a day. It's really the only way to describe a quick and easy method to getting ahead! Ethical hacking is not even a debate in online business anymore. Everyone knows that once an idea is out there, it's fair game for your competitors to reverse engineer, dice up, throw it in a blender, and make it their own. And that's the main point - make it their own. And if you think this is something new or unique in the online world, just take a look at commercials on television. If you see one insurance company making a name for itself with a funny ad, next month you'll see ten companies trying to go funny. That's how the business world works. It's not about millennials, or unethical policies in the online world, or anything other than the bottom line. If something works, your competitors will find out, and they will hack it. If they don't, that's great for you because you will dominate them!