When you start building your empire as an entrepreneur, you expect that if you know the right marketing and sales strategies, you're sure to experience success. 1+1=2, right? So then, why is it that so many times in your business, you follow all the steps, all the strategies, and you experience success, but then at other times, your efforts result in a total flop? What is that about??

So, we turned to Stephanie Booth, success coach and founder of the Breakthrough Method, for her take on what else is going on when your surefire marketing and sales strategies aren't working.   

Stephanie teaches that when you learn how to coach yourself and how to focus your thoughts, you'll experience breakthroughs that pave the way to ensuring your success, your happiness, and your longevity as an entrepreneur.

Stephanie is an NLP practitioner, clinical hypnotherapist, life & success coach. Stephanie works closely with entrepreneurs to create success mindset and increase performance using the power of the unconscious mind. Stephanie is an embodiment of her work and believes in leading the way into limitless possibility by doing it first. 

Stephanie's clients often double or triple their monthly earnings shortly after beginning to work together and complete their time with Stephanie feeling excited and energized about their future, having achieved most of their yearly goals in a few short months, and creating additional streams of income.

Instagram: @thestephaniebooth 

www.breakthroughmethod.co

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Connect with Robyn and Jess on Clubhouse: 

@robyn.macneill

@jess.dalrymple

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

Intro music by Danya Vodovoz

When you are providing a service that supports someone else with promoting their offers, it's so easy to sell for them! So, why is it that when we are promoting our own services it feels really hard? We think it's because we are making selling too personal and letting our emotions get into our heads.

In this episode, we explore why this happens to the best of us, as well as how to remove (or at the very least, reduce) emotion when promoting.

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess.dalrymple

Connect with Robyn and Jess on Clubhouse: 

@robyn.macneill

@jess.dalrymple

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

Intro music by Danya Vodovoz

Robyn hates structure around marketing. Jess is the ultimate planner. But both of us have experienced the feeling that when our marketing is too planned out, it suddenly isn't fun and inspiring anymore. 

So, is there such a thing as being too strategic? And if so, how the heck can you balance the logical side of your brain with the creative side of your brain as an entrepreneur?

Update on Jess' house hunt = 😩  Still hunting! 

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess.dalrymple

Connect with Robyn and Jess on Clubhouse: 

@robyn.macneill

@jess.dalrymple

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

Intro music by Danya Vodovoz

You can map out the most in-depth marketing strategy, but if your messaging doesn't align with your energy, it will fall flat. 

In this episode, we interviewed female alignment and manifestation coach, Lauren Ashley, and she shared some bold new ideas for female entrepreneurs. 

• How to identify your specific female/ male alignment 
• How much this awareness affects every aspect of your personal life and business 
• Advice about how to shift out of old patterns and beliefs so you can step into your natural alignment and create a life and business that inspires you

Lauren Ashley is a feminine alignment and manifestation coach and has been dubbed the mindset queen. She combines spirituality and business to help ambitious and intuitive women around the world to shift out of old patterns and beliefs and step into their unique alignment so they can co-create a life and business that inspires them.

Learn with Lauren Free Manifestation Library: 

https://coachlaurenashley.podia.com/learn-with-lauren-library

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Connect with Robyn and Jess on Clubhouse:

@robyn.macneill

@jess.dalrymple

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

Intro music by Danya Vodovoz

We've found that when we don't plan every little detail out, we market and sell more authentically. In fact, the data shows that those times when we feel most passionate and aligned to our true selves, we've had the greatest reach and engagement and sales success as entrepreneurs. 

So we are wondering - is the "be yourself strategy" the best marketing strategy to follow? 

Where we struggle when we try to implement the "be yourself" strategy, is with how much of ourselves we should be putting out there. Where does that boundary lie with how much of yourself you should be giving? After all, there is some aspect of planning that is necessary. 

Lots of experts recommend being 75%-80% business and 20-25% personal with your content marketing. But, if we're TRULY being authentic, wouldn't that mean that you're showing up based more on instincts than on a strategic plan?

In this episode, we explore authentic marketing. What does authenticity actually look like - and how do you know if you're being authentic in your approach to marketing your business?

Listened to the entire episode? Create your values mind map by:

1. Finding a list of values online
2. Circling the ones that stand out to you
3. Picking your top 3 values and write them down on a separate document or page
4. Start creating connections to the things you already do and say in your business. 

Want more business tips?

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Connect with Robyn and Jess on Clubhouse: 

@robyn.macneill

@jess.dalrymple

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

Intro music by Danya Vodovoz

Is Clubhouse the new IT place to be for entrepreneurs or is it all hype that will disappear as soon as the new wears off?

In this episode, Jess and Robyn have a candid conversation about what this intriguing new platform can mean for how entrepreneurs market themselves on social media. 

Six recommendations for how you can use Clubhouse as a piece of your social media marketing strategy are shared. Oh... and here is the photo of Jess' cool shirt! 

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Connect with Robyn and Jess on Clubhouse: 

@robyn.macneill

@jess.virtualwriter

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

GIVEAWAY DETAILS

If you are listening to this podcast as it airs, in December 2020 up until January 30, 2021, you can win a $50 Apple or Google Play gift card. 

This is all you have to do:

1. Write a review on the podcast platform you are listening through.

2. Take a screenshot of that review or the episode you are listening to and post it on instagram.

3. Tag & like @jess_virtualwriter and @robyn.macneill 

This giveaway is our way of saying thank you for being a part of this virtual launch party! 

Intro music by Danya Vodovoz

Meet the person who introduced us! 

In this episode, we interview Peggy Re James,  Marketing Coach for done-for-you service providers, rising coaches and course creators. 

Peggy shares what she's found to be the most important components of a thriving service-based business - hint, it's about connection, community, and core values! 

She also has very specific and actionable advice about how to market yourself effectively - and her advice differs depending on your niche!  

How to connect with Peggy: 

Website: www.peggyrejames.com / On Instagram: @peggyrejames

-----

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

GIVEAWAY DETAILS

If you are listening to this podcast as it airs, in December 2020 up until January 30, 2021, you can win a $50 Apple or Google Play gift card. 

This is all you have to do:

1. Write a review on the podcast platform you are listening through.
2. Take a screenshot of that review or the episode you are listening to and post it on instagram.
3. Tag & like @jess_virtualwriter and @robyn.macneill 

This giveaway is our way of saying thank you for being a part of this virtual launch party! 

Intro music by Danya Vodovoz

Have you noticed the latest trend with big name entrepreneur influencers? Many of them are completely moving from one social platform to another as their primary marketing platform. What's this about? Do they know something that we don't?

In this episode we ask the question - are some social media platforms losing their effectiveness as powerful tools for marketing one's products and services?

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

GIVEAWAY DETAILS

If you are listening to this podcast as it airs, in December 2020 up until January 30, 2021, you can win a $50 Apple or Google Play gift card. 

This is all you have to do:

1. Write a review on the podcast platform you are listening through.
2. Take a screenshot of that review or the episode you are listening to and post it on instagram.
3. Tag & like @jess_virtualwriter and @robyn.macneill 

This giveaway is our way of saying thank you for being a part of this virtual launch party! 

Intro music by Danya Vodovoz

Are we putting more effort into a particular social media platform or are we focusing on highly effective messaging? 

In this episode, we reflect on the frustration of how much time it takes to morph your message to fit all the features of any given social media platform. But, when it's a part-time job just to keep up with a platform, is the work worth the reward? 

We've got some new thinking for you, and some recommendations for cutting your content creation work in half! Listen in if you've been wondering whether the time you're spending marketing on social media is time well spent. 

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

GIVEAWAY DETAILS

If you are listening to this podcast as it airs, in December 2020 up until January 30, 2021, you can win a $50 Apple or Google Play gift card. 

This is all you have to do:

1. Write a review on the podcast platform you are listening through.
2. Take a screenshot of that review or the episode you are listening to and post it on instagram.
3. Tag & like @jess_virtualwriter and @robyn.macneill 

This giveaway is our way of saying thank you for being a part of this virtual launch party! 

Intro music by Danya Vodovoz

Join us for our podcast origin story...

It all started when we realized we were having some amazing conversations and also some success with putting a few unconventional ideas about how to market and grow our businesses into practice. 

So, we thought - why not put those quirky conversations and bold ideas out there?  What if our coffee chats could help other women who are trying to make their entrepreneur dreams come true?? What if we could show women that they can change the "norm" and pave a pathway that is truly matched to the lifestyle they're best suited for?

In this episode, you'll learn the story behind why we ditched the idea of having a plan B whatsoever and decided we need to make the entrepreneur life our ONLY option- and why- once we made that decision, we've never looked back.

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

GIVEAWAY DETAILS

If you are listening to this podcast as it airs, in December 2020 up until January 30, 2021, you can win a $50 Apple or Google Play gift card. 

This is all you have to do:

1. Write a review on the podcast platform you are listening through.
2. Take a screenshot of that review or the episode you are listening to and post it on instagram.
3. Tag & like @jess_virtualwriter and @robyn.macneill 

This giveaway is our way of saying thank you for being a part of this virtual launch party! 

Intro music by Danya Vodovoz