Entrepreneurs with Heart

Have you been thinking about starting your own podcast? Well - grab your cozy beverage because this week Adria and Sydney talk all about their lessons learned as they launch and grow their podcast. They talk everything from market research to rebranding to creating merchandise to sell alongside your podcast! Tune in to learn what they wish they had known and advice for the aspiring podcaster.

In this episode, they’ll answer questions like:

• What do I need to know before I start a podcast?
• What is most important when it comes to launching my podcast?
• Who should I work with when I’m ready to start a podcast?

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

How do you get noticed by brands so you can be invited to their events? By creating user generated content (UGC)! In this week’s episode, Sydney and Adria share how Sydney is getting noticed by brands so she can be invited to influencer events. They also talk about the power of social media and how to have a healthy relationship with social media as a business owner. 

With this episode we’ll answer questions like:

• Where do I start with creating user generated content?
• How do I handle imposter syndrome when I’m not invited to these publicity events?
• How do I find PR contacts for companies?
• How can I take breaks from social media while growing my business?

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

Have you heard the saying your network is your net worth? One of the best ways to increase your network is to attend in person networking events - but how do you find the right ones? What do you do when you’re an introvert? This week Adria and Sydney expand on last week’s episode with Adrienne and share how Sydney is getting invited to some of the top events in Atlanta to help grow her network! 

With this episode we’ll answer questions like:

• How do I find PR agencies and companies in my area?
• What type of content do I need to create to attract brands and PR opportunities?
• How do I find networking events and opportunities in my area?
• What actions should I take before an event to make the most out of it?

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

What does a publicist do and how can they help you in your business? This week, we chat with Adrienne Alexander-Allen of The IPY Agency. She shares the role that marketing, advertising, and public relations all play in your business. Adria gives us a peek behind the curtain with her experience with public relations and Sydney asks all the questions that early stage entrepreneurs want to know! 

With this episode we’ll answer questions like:

• How do I know when I’m ready for a publicist?
• What can I do to put myself out there before I hire a PR agency?
• What are the different types of Public Relations support
• How should I think of Public Relations in my business?
• Why should I prioritize in person events for my business?

Connect with Adrienne:
Website: https://www.theipyagency.com/ 

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

Are you ready to run Facebook Ads for your business but don’t know where to start? In this week’s episode, Sydney takes us behind the scenes on how she is implementing Facebook Ads for her illustration business. Combined with Adria’s experience using Facebook ads to grow her 7 figure business, they provide tactical takeaways and confidence for even the most hesitant Facebook ad user! 

In this episode you’ll learn:

• How to setup a Facebook ads account and create your first ad
• Why it’s important to optimize your website when you use ads
• The different components of Facebook ads that help you succeed
• How to leverage your social accounts for targeting advertisements 

Tune in next week to learn how Sydney’s Facebook Ad experiment works out! 

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

Have you ever felt frustrated with the algorithm on Instagram? Do you wish you could figure out how to engage and connect with your followers? 

In this episode of Leaf Nodes, Sydney shares her frustration with the Instagram algorithm and what she is doing to connect with her audience in a new way. Tune in to learn what Sydney is doing to engage with her target audience and a follow up with how it’s going! 

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

In this week’s episode, Adria and Sydney sit down with digital marketing expert, Justice Ekhaguere. He shares his experience getting into digital marketing and provides listeners with tactical tips on how to implement digital marketing strategies to revolutionize their business in 2024. Tune in to learn more about:

• How to achieve desired results in digital marketing
• Examples from the golf industry in using unique formats in advertising
• The key to understanding your target audience 
• And finally how to adapt your creative strategies based on audience and product

Connect with Justice: [email protected]

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

In this podcast episode, Adria and Sydney discuss their passions and purpose in life. They dive deep into topics like finding your purpose, the importance of giving back, and the impact it can have on both personal fulfillment and financial success. 

Both Adria and Sydney acknowledge the challenges they face in pursuing their passions but express excitement at the prospect of making a real impact. They discuss ways to incorporate these causes into their businesses through partnerships with relevant organizations or dedicating proceeds from specific products to charitable initiatives.

Overall, this episode serves as an inspiring reminder that finding one's purpose goes beyond personal fulfillment - it has the power to positively influence others' lives while also fueling financial growth. With determination, creativity, and compassion, Adria and Sydney demonstrate how aligning passion with business can lead to incredible outcomes.

Here are some key takeaways:

• Finding purpose in business can lead to financial growth and fulfillment
• Giving back to the community is an important aspect of business success
• Purpose can evolve and change throughout different phases of life
• Intentionally sowing and serving others can lead to financial abundance

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

This week, Adria and Sydney sit down with illustrator and graphic designer, Ngoc Minh Huynh. They discuss how aspiring artists can explore different opportunities, embrace their unique style, take constructive criticism gracefully, demand respect for their labor, and prioritize mental health.

Minh shares how her personal artistic style has developed and how she has maintained her mental health in the wake of criticism of her art. She provides personal anecdotes on how she has been impacted by the lack of awareness about different cultures and their art forms.

Throughout the conversation you’ll feel Minh’s passion about her art, culture, and mental health awareness making this episode a must listen if you are an artist who is ready to take your business to the next level. Here’s a brief topic breakout:

- The importance of embracing one's quirks and individuality

- The struggle of balancing personal and professional life

- The impact of societal expectations and stereotypes on artists

- The need for education and awareness about different cultures and art forms

- The challenges and frustrations of navigating the art industry and client relationships

Connect with Minh:

• Website
• Instagram

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram

In this episode of Leaf Nodes, Adria and Sydney sit down with Iman Gadalla, an artist and animation student. They discuss Iman's creative journey and how her love for storytelling led her to pursue a career in animation. 

Iman shares the influence her creative parents had on her artistic development and talks about the challenges faced in pursuing art instead of a more practical career path. She opens up about the impact of her Egyptian culture and how it has shaped her unique style. The conversation touches on the importance of embracing one's quirks and being true to oneself as an artist. 

Throughout their discussion, there is a sense of passion, vulnerability, and humor that shines through – making this episode both insightful and entertaining. Here’s a brief topic breakout:

- Iman's love for storytelling through animation and her parents' creative influence

- Overcoming fear and pursuing a career in art 

- The importance of representation in animation

- Finding one's own style as an artist and embracing uniqueness

Connect with Iman:

Iman Gadalla

Instagram: @Imangadalla 

Website: Imangadalla.squarespace.com

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram