Entrepreneurs with Heart

Feeling lost when it comes to pricing yourself as an influencer or content creator? Fear not! Sydney and Adria are back this week with practical advice on determining fair rates based on engagement, followers, and more. In this episode, your hosts dive into the world of influencer marketing, rates and brands, and putting together a solid media kit. Listen in as they discuss:  

- How to determine your worth as an influencer 

- Setting rates and the importance of aligning values with brands 

- Sydney’s experience creating a media kit for a brand collaboration 

- Insights on what brands look for when working with influencers

It's a valuable discussion that sheds light on the sometimes not-so-transparent world of influencer marketing. Grab a coffee and your notepad and get ready for an amazing episode!

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In this episode of Leaf Nodes, artist and content creator Ashleigh King joins Sydney and Adria to share her journey in the art world. Ashleigh discusses the challenges she faced along the way starting out as an architecture student and then finding her true passion in painting. Listen in as Ashleigh shares about: 

- The challenges of being an artist on social media and dealing with negative comments

- How to find a balance between personal life and creating content for YouTube

- The importance of switching up art mediums and subject matters to stay inspired

- The misconception that artists who make money from sponsorships or other avenues are not real artists

Connect with Ashleigh King:

Ashleigh's Shop Website

Ashleigh's YouTube Channel

Tune in for some inspiring insights into building a successful career as an artist!

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In this week’s episode, Sydney tackles imposter syndrome head-on and shares her journey towards embracing vulnerability. With a touch of humor and reflection, she discusses the importance of defining personal values and how they can shape our businesses. Listen in as she explores:

- The impact of community and connection in building a successful brand

- The importance of being authentic and vulnerable on social media

- Defining and measuring your values effectively

- Embracing your uniqueness to overcome imposter syndrome

- Staying true to yourself amidst a competitive business environment

Tune in for an inspiring conversation on authenticity and making meaningful connections in the digital world!

Connect with Sydney:

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In this episode of Leaf Nodes, I chat with Beverly Burks, the mayor of Clarkston and founder of NEMA Skincare. We discuss her journey as an entrepreneur, the challenges she faced while battling breast cancer, and the importance of asking for help. If you want to know:

- How personal experiences can inspire and shape a business idea.

- The significance of being realistic about time management and setting achievable goals.

- The value of seeking support from others, asking for help, and building a strong community.

- Strategies for overcoming challenges and staying motivated during ups and downs.

- Understanding that mistakes are part of the learning process and should not deter progress.

Get ready to be inspired by Beverly's resilience and determination in building her business dreams! Plus, we get a sneak peek at some amazing skincare products!

Connect with Sydney:

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In this episode of Leaf Nodes, Adria and Sydney dive into the exciting world of launching a new product after Sydney’s reels featuring her hoodies went viral. If you’ve been considering a new product or business, you may wonder:

• How do I plan and execute this launch successfully?
• What are some strategies that I can use to engage with customers?
• How do I determine pricing for my products?
• How do you overcome imposter syndrome when launching new products or businesses?

Those questions and so much more will be answered in this episode. So pull up your cozy beverage, and let’s dig in! 

Connect with Sydney:

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Connect with Adria

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Adria Marshall is a seasoned business owner and speaker who turned her passion into a thriving business. Her daughter, Sydney Mufuka, is an illustrator and building her own business.

Each week, Adria, Sydney, and their guests chat about the challenges and triumphs of building your business. From social media to software, business plans to time management, scaling to protecting you and your business  - they’ll cover it all and will break each topic down into actionable steps. 

Follow along as Adria, Sydney, and their guests will guide you through the answers to your questions like:

• Is a business plan necessary?
• Should I form an LLC for my business?
• Where should I promote my business? 
• How do I balance my business and my personal life?
• When is the right time to hire?
• What steps do I need to take to start my business?

Connect with Sydney:

Website

Shop

Instagram

Connect with Adria

Website

Instagram