The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you.

This week, Zach connected with someone who knows the ins and outs of the home-building market. Carla Sevilla, owner of Chanticleer Properties and principal of Glenwood Homes, shares how building materials manufacturers can navigate (and sell to) builders in the entry-level housing market.