Episode Summary:

In this episode, Danny and Jason dive into why now is the perfect time to focus on creating short-form video content for platforms like Instagram Reels and YouTube Shorts. With changes in the social media landscape—like TikTok bans in certain countries—short-form video is seeing a surge in attention. They discuss how wedding filmmakers can leverage these trends, optimise their content for maximum visibility, and diversify their online presence to future-proof their business.

What You’ll Learn in This Episode:

• Why Instagram Reels and YouTube Shorts are crucial for your business in 2025.
• How to utilise tools like TubeBuddy to maximise your YouTube SEO and reach.
• The importance of diversifying your content across platforms to avoid being reliant on one.
• Practical tips for creating content workflows that simplify your marketing efforts.

Episode Highlights:

• Jason’s hilarious Meta Ads blunder that led to an unexpected audience. (00:42)
• Why YouTube is the most underutilised platform for wedding filmmakers. (16:14)
• The impact of TikTok bans and how it’s shifting attention to other platforms. (19:12)
• Insights into TubeBuddy and how it can skyrocket your YouTube game. (07:41)

Links & Resources Mentioned:

• TubeBuddy
• Vidflow - Use code TWVP10 for 10% off.
• Bride & Groom Video - Use code TWVP75 for £75 off your first order.

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings