In this episode of the Backcountry Powcast, we sit down with Benny Carlson, the founder of Wide Open Wisconsin, a snowmobile-focused power sports festival. We discuss the event's growth, the inspiration behind its inception during the COVID lockdown, and the challenges faced in organizing such a large-scale event. Benny shares his background in motorsports and emphasizes the importance of community engagement and support from local clubs. The conversation also touches on future plans for the festival and the need for innovative ideas to keep the snowmobiling industry vibrant and engaging for all generations.