Ever felt frustrated that your wedding films aren’t performing on Instagram the way they used to? In this episode, Danny and Jase break down the truth about how the platform actually works — and why it’s not the algorithm holding you back.

They unpack insights from Andrew Kie’s recent workshop on social media and personal branding, explore the shift from follower-based to interest-based algorithms, and discuss how to make content that truly connects with your audience. You’ll also hear how to use Instagram and YouTube differently, what role teasers and highlights really play in marketing, and why some wedding filmmakers might need to rethink their entire content approach.

Plus, the guys announce the launch of That Wedding Videographer Podcast Facebook Group, where listeners can connect, ask guest questions, and take part in upcoming giveaways.
👉 Join here: https://www.facebook.com/groups/1800224710620519/

Sponsors:
🎥 Lumix – Get 10% off the new S1R2 with code TWVP at checkout.
💻 Bride & Groom Video – Clear your backlog and save £75 on your first edit with code TWVP75 at checkout.

You all know this by now.... reviews mean the world to us! If you took anything away from this we'd love for you to leave one for us.

Leave us a voice note in the DM's and be featured on the podcast
https://www.instagram.com/thatweddingvideographerpodcast

Danny Rizzo
https://www.instagram.com/rizzo.films

Jase Hunter
https://www.instagram.com/afterglowweddings