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On this episode, John Messer, Co-Founder and Managing Partner at Copilot Capital, breaks down how value is built in scaling European B2B software businesses—including how to professionalise go-to-market, sharpen customer segmentation and pricing and use M&A as a focused growth lever.
Get practical guidance on sequencing international expansion, maintaining clarity as teams grow from 50 to 200 people, and applying AI in ways that genuinely improve products and internal efficiency rather than creating distraction.
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
By How To SaaS5
22 ratings
On this episode, John Messer, Co-Founder and Managing Partner at Copilot Capital, breaks down how value is built in scaling European B2B software businesses—including how to professionalise go-to-market, sharpen customer segmentation and pricing and use M&A as a focused growth lever.
Get practical guidance on sequencing international expansion, maintaining clarity as teams grow from 50 to 200 people, and applying AI in ways that genuinely improve products and internal efficiency rather than creating distraction.
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

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