Whenever indie devs are making a game, style and design usually plays a huge role from inception to launch. With so much focus on appeal, often times indie devs forget how they can leverage this key element with their marketing efforts.

Keeping this concept in mind, Tanya X Short of Kitfox Games shares how essential a game’s style is to marketing and what to consider when dealing with very diverse style types.

Whenever indie devs are making a game, style and design usually plays a huge role from inception to launch. With so much focus on appeal, often times indie devs forget how they can leverage this key element with their marketing efforts. Keeping this concept in mind, Tanya X Short of Kitfox Games shares how essential a game’s style is to marketing and what to consider when dealing with very diverse style types.

Ep 107 - How to Use Game Design and Appeal with Marketing

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. 

Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. 

Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. 

All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Business

Leisure

Video Games

Marketing

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Ep 107 - How to Use Game Design and Appeal with Marketing

Ep 107 - How to Use Game Design and Appeal with Marketing

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