What does it take to build a 7-figure YouTube business on personal finance?

Peter Yong aka Mr Money TV spills the tea on STIMY Episode 122 Part 2.

That includes telling us:

• Why he tells all his staff, "I am not your father!"
• Why he hires 5, works 10 & pays 8;
• How he creates a moat around himself;
• How he's built his personal brand;
• Why his staff actively tell him to NOT hire more staff!
• Why his entire team knows the financials behind Mr Money TV;
• Working for free & getting equity?!
• His dream of building a Hershey town.

And that's just some of juicier takes. 😎

Highlights:

• 3:05 Being taken advantage of
• 5:22 Having partners work for free until 2 - 4am?!
• 10:33 Prototyping the life you want
• 12:37 Matt the Ultimate Gen Z
• 15:59 Hire 5, work 10, pay 8
• 17:52 I am not your father!
• 18:32 Hiring process
• 21:57 Becoming a business
• 22:56 Getting the staff involved in the hiring process
• 23:56 How does Mr Money make money?!
• 26:32 Evaluating priorities
• 31:55 Creating a moat
• 40:22 The Personal
• 41:01 Mr Money TV almost shut down?!
• 42:28 Becoming more cynical
• 44:56 Can a boss ever be friends with his employees?
• 47:43 You're going to shut down. Do you tell your employees?
• 51:05 Hershey's World (P/S: Thanks, CK!!)
• 53:48 The legacy for Peter's 2 sons

📍Show notes: https://www.sothisismywhy.com/122 

🍿 YouTube: https://youtu.be/saQkikbcwaY 

💌 Weekly STIMY Newsletter that deconstructs how you build a portfolio career to prepare yourself for the future of work: https://sothisismywhy.ck.page/acd5bd1062

✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442