On December 8 EU SME centre held their webinar on new major regulations that require all overseas F&B manufacturers exporting to China to have a new registration code printed on the labels of all their F&B products to clear customs since January 1, 2022. The webinar was hosted by Mr. Alessio Petino who invited key China experts Lina Bartuseviciute from LITAO Consultancy Group, Raymond NG with Lavinia Yao from Accestra Consulting, and the China Customs Officer to discuss what will change for SMEs exporting to China.

Lina was nominated to start the discussion by sharing opportunities new regulations bring to EU F&B brands and set the stage for regulatory compliance consultants and China Customs Officer who was the main creator of these regulations. She also explained the context why regulations will come to an effect as soon as next month. There is an urgency for businesses to comply with F&B safety standards following recent media coverage on how COVID break-outs in China were attributed to imported foods and more local counterfeit goods promote false country of origin deceiving the public.

During the event, the regulatory experts from Accestra Consulting clarified the requirements and showed step-by-step guidance for self-registration on GAC’s platform. The speakers together with China Customs Agent addressed questions raised by over 100 participants, including, F&B producers, exporters, business organizations and government bodies such as ministries and embassies from Europe and neighbouring countries. This episode will be particularly useful to understand what will change for SMEs and how to register on the GAC platform for free before the deadline of January 1st 2022.