In this week’s episode of Restaurantology, we dive deep into the story behind SWIG, the revolutionary drink brand that’s taken the industry by storm. Join us as we sit down with Nicole Tanner, the Queen of Dirty Soda, to explore her journey from a single shop in St. George, Utah to becoming a national brand.

Nicole shares her experiences in creating an iconic brand, the challenges of standing out in a crowded market, and the power of maintaining a strong culture. Discover how SWIG’s unique customization approach turned it into a household name, and learn the importance of staying true to your brand’s roots amidst rapid growth.

Tune in to hear about the birth of “dirty soda”, the strategic decisions behind franchising, and how SWIG continues to innovate while keeping its customers and team at the heart of everything. Whether you’re a seasoned restaurateur or just starting out, this episode offers invaluable insights and inspiration for building a successful and enduring brand.

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