We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken.

Find Weston online:

• https://www.linkedin.com/in/westonferguson/

Find Lauren Loreto online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps:

• Common Misconceptions about AI in the Workplace (00:04:16) 
• Role of Operations and AI Integration (00:06:29) 
• Impact of AI on Productivity and Performance & Its Challenges (00:09:39) 
• AI Implementation Examples (00:16:06)
• Ethical Considerations and Data Privacy (00:18:32) 
• Selecting AI Tools for Business (00:20:30)
• Ethical considerations in AI usage (00:31:29) 
• Accessibility of AI tools (00:36:03)