Salon CEO Day: https://www.laurenlappin.com.au/the-salon-ceo-day

https://www.instagram.com/laurenlappin_

In this week's episode Lauren discusses the good and the bad of trying to book a basic beauty service (online) while on a recent trip to Melbourne, Victoria, and spoiler alert, there was a lot of bad.

Lauren searched for, and found, 5 different Salons and attempted to book a service online with each of them, and for the most part she found the process frustrating and/or a complete waste of her time.

Is Your Online Booking Process Losing You Potential Clients?

• "I was struck by how hard it was to book in with 4-of-the-5 Salons online." ~ (03:30).

• "It was all too hard, so I just gave up." ~ (07:50).

• "People want easy! They don't want to put in extra effort just to book in with you." ~ (10:15).

• "I love it when I book online with a business that has streamlined processes (and payment options)." ~ (12:45).

• "Avoid potentially confusing and/or lingo-heavy service names on your online booking system." ~ (14:00).

• "Ask someone outside of the beauty industry to test your booking process for you and to give you feedback (good, bad, and otherwise)." ~ (16:15).

• "Your Booking Process should take 2-3 minutes without confusing, and the payment options should be as simple and as convenient as possible." ~ (18:00).

....

Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128

Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59

Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

....

This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com

....

This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.

Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24