Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.

Timestamps:

• Best Practices for B2B LinkedIn Ads (00:04:03)
• Insights from a LinkedIn Paid Ads Agency (00:05:08)
• Creative Content for B2B (00:07:26)
• Using AI in Content Creation (00:09:34)
• Effective Call-to-Action Buttons (00:11:15)
• AI Trigger Words in Emails (00:12:48)
• Preparing for 2025 Trends (00:14:34)
• Apple Email Update (00:17:05)
• Neil Patel on Content Marketing (00:18:13)
• The Shift from SEO to Search Everywhere Optimization (00:20:08)
• Maximizing Content Strategy (00:22:57)
• Marketing Funnel Insights (00:26:33)
• Brand Competition and Customer Sharing (00:29:10)
• Creative Content and B2B Engagement (00:30:08)
• Humor in B2B Marketing (00:32:52)
• Color Psychology in Branding (00:34:07)
• Thought Leadership on LinkedIn (00:36:27)
• Effective Storytelling in Ads (00:38:20)
• CMO Insights on Organizational Goals (00:41:28)
• Repurposing Webinars with AI (00:44:32)
• Launching Products on Social Media (00:46:24)
• Hacking the Instagram Algorithm (00:47:08)
  
  

Find Lauren Loreto online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Find Aurrie Hicks online:

• https://www.hopsonrae.com
• Instagram
• LinkedIn