With nearly 80 years of experience, Godshall’s Quality Meats in Souderton, Pa., is focused on offering new concepts to address ever-changing trends among consumers who love smoked meats. In this episode, company President Ron Godshall explains how the company developed alternative smoked meat products in a market that’s been saturated in hot dogs, hams and pork-based bacon for decades. Standing out also involves addressing other consumer interests, including all-natural trends and turkey-based and beef-based smoked meats. He also explains how sustainability initiatives are helping Godshall’s Quality Meats differentiate itself from the competition.