Professor Damon Salesa is Vice-Chancellor of Auckland University of Technology. He is the first and only Indigenous VC of any university in Australia or New Zealand. A strong sense of commitment to community makes AUT the most likely of places to lead in this way. Damon sets out views of place-based innovation entirely appropriate to a context in South Auckland, at AUT, with a strong sense of its place in NZ and a Pacific Ocean forming a third of the planet. I analyse an interview with him with Veronica Pritchard, Program Director of The Queensland Commitment at UQ after work at NZ TEC. Multiple lessons from international perspectives to drive equity changes we have to make.