In this episode, we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.

Guest Name: Jacob Shipley, Head of Social at Benzinga

Guest Social Handles:
LinkedIn
X, @TheJacobShipley
Social Studies

Guest Bio: Jacob serves as the Head of Social at Benzinga and is building Social Studies into the go-to community for social media pros. He previously worked in social media at YouVersion and Tyson Foods and has consulted for brands like Sony Music Entertainment, Provident Films, and others. Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters.

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Connect With Our Host:
Jenny Li Fowler
https://www.linkedin.com/in/jennylifowler/
https://twitter.com/TheJennyLi

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