Selling inside ChatGPT sounds like easy money. Big traffic. Built-in AI. Fast checkout. But once you look closer, there are trade-offs that can quietly kill your brand and margins.

In this episode, we break down what OpenAI really enables today, what’s coming next, and why some AI trends are way more dangerous than they look.

We’ll talk about:

• How ChatGPT app monetization works today (External Checkout vs Instant Checkout)
• Why selling inside ChatGPT can erase your brand and customer data
• New research from Google & MIT showing why “more AI agents” can make results worse
• Gemini 3 Flash, Semrush inside ChatGPT, and what these tools actually mean for builders
• When ChatGPT is a great launchpad and when you should never rely on it long-term

Keywords: ChatGPT monetization, OpenAI checkout, Instant Checkout, AI agents, Gemini 3 Flash, Semrush ChatGPT app, AI commerce, agentic workflows, AI Fire

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